Adrian Smith

Head of Data and CRM at Alzheimer's Research UK
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Bio

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Experience

    • United Kingdom
    • Non-profit Organizations
    • 100 - 200 Employee
    • Head of Data and CRM
      • Jan 2019 - Present

    • Non-profit Organizations
    • 700 & Above Employee
    • Head of Data and Analysis
      • Jan 2018 - Jan 2019

      • Lead the Data and Analysis team and ensure that supporter data and analytical insight play a key role in driving improved performance through influencing and challenging evidence based decision making to deliver ActionAid’s strategy • Lead the strategic management and development of the data processes and structures of ActionAid UK’s supporter databases • To oversee the supporter administration processes which support all fundraising and campaigning activity and ensure all supporter administration processes and activities promote the high quality supporter experience ethos and culture • To ensure ActionAid UK’s supporter data processes and activities remain compliant with legislation and regulations relevant to the role Show less

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
      • May 2016 - Dec 2017

      • Provide influential leadership to the Engagement Systems Team, supporting team members in delivering their objectives while challenging them to improve processes and adopt new methodologies;• Lead the planning and ongoing adaptation of an integrated programme of Engagement Systems activity that continually seeks to align system development activity with emerging business priorities;• Take the lead on long-term, strategic governance decisions, providing direction to the Engagement Systems and Systems Development Managers; • Work with the Insight and Head of Performance & Insight to determine the strategic direction for the Performance & Insight Department;• Build and manage relationships with team leaders across the organisation, proactively developing an in-depth understanding of wider organisational objectives and the role that the Engagement Systems Team might play in achieving these;• Work with the business owners of other key change projects (PMIS, RIS etc) to identify opportunities for opportunities to share data across systems;• Work with Team Leaders and Heads of Department to identify opportunities for closer involvement of the Engagement Systems Team in defining and redefining key business process;• Work closely with the Insight Lead to ensure that the engagement systems and their content are optimised for driving campaign planning and insight-generation activities;• Champion the successful transformation of data into insight as a means to engage senior leadership in the importance of good data governance; Show less

      • Jan 2015 - May 2016

      • Overall responsibility for ensuring all data in our current system, Raiser's Edge, is accurately migrated into Dynamics CRM• In collaboration with our implementation partner, working with all teams who will use the CRM system to fully understand their requirements to ensure these are met by the new CRM system• Reviewing all of the processes and systems in Raiser's Edge to ensure the new CRM system is able to accommodate them• Creating a mapping document, in collaboration with our implementation partner, to ensure there is a clear understanding of how data should be migrated• Developing and building a system for extracting data out of Raiser's Edge using our data warehouse• Responsible for testing the data migration process to ensure all data is accurately migrated into the new CRM system.• Leading on the implementation of an Integration Hub in SSIS that will automate the transfer of data files between agencies and systems Show less

      • Jan 2011 - Dec 2014

      • Overall responsibility for the management of WaterAid’s UK supporter CRM system and to lead the CRM Services Team, ensuring that data and the CRM system is used, maintained and supported to meet the continuously evolving needs of the global organisation.• Lead, motivate, develop and mentor the two CRM Services Officers, in order to deliver an excellent CRM service to the organisation and to maintain a supporter CRM system of the highest standards.• Responsible for the integration of external data sources with the supporter CRM system.• Manage a set of services and regular processes that effectively maintain the integrity of the CRM system, and to maximise the efficiency, and use of it throughout the organisation. Show less

      • Aug 2008 - Dec 2010

      • Managed the data flows between WaterAid and the 3rd party agencies, including the timely import of data files into The Raiser’s Edge, providing mailing files and ‘house file’ updates• Liaised with 3rd party agencies, the Supporter Relations Officer and fundraising teams to specify import/export procedures to ensure high quality data standards and compliance with Data Protection protocol• Responsible for providing support, advice and assistance to Raiser’s Edge users through acting as the point of contact for the Raiser’s Edge Support facility• Created and maintained a regular program of work to enhance the accuracy and integrity of the data held on the database• Proactively undertook project work to enhance the structure and usability of the data within Raiser’s Edge Show less

      • Jul 2007 - Aug 2008

      • Provided a high level of customer care when dealing with enquiries from WaterAid’s supporters relating to donation and general enquiries• Responsible for claiming regular instalments from supporters’ accounts and ensuring direct debit claims were made on the allocated dates each month• Processed single donations received in the post ensuring supporters were thanked efficiently• Trained and coordinated volunteers, temporary and new members of staff

Education

  • Birkbeck College, University of London
    Masters, Development Studies
    2008 - 2010
  • The University of Birmingham
    BSc (Hons), Geography
    2003 - 2006

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