Experience

All Around Creative, Inc. | HubSpot Partner

• Associate Marketing Director

  • Feb 2023 - Present

  Responsible for spearheading the marketing efforts for the agency and its clients; providing leadership to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands; working closely with our sales department to help develop a sales process and pricing strategy to maximize profits and market share.

• Content Marketing Manager

  • Jul 2021 - Feb 2023

  •Create B2B content marketing initiatives that leverage industry trends, corporate brand, and value propositions that drive traffic, engagement, and marketing qualified leads to fill sales pipelines •Develop and execute creative content strategies through various platforms such as: blogs, social media, bylined articles, white papers, website content, video scripts, sales enablement materials, product data sheets, case studies, brochures, infographic copy, sales tools, and live… Show more •Create B2B content marketing initiatives that leverage industry trends, corporate brand, and value propositions that drive traffic, engagement, and marketing qualified leads to fill sales pipelines •Develop and execute creative content strategies through various platforms such as: blogs, social media, bylined articles, white papers, website content, video scripts, sales enablement materials, product data sheets, case studies, brochures, infographic copy, sales tools, and live events •Ideate ways to scale content strategy to get the highest delivery out of each piece •Develop annual client marketing plans, act as lead point of contact, and manage overall program execution to meet deadlines •Work with client subject matter experts including product managers, sales and business development representatives, and to develop successful marketing assets •Partner with design, web development, and video teams to execute integrated marketing campaigns, delivering content across multiple industries and product technologies •Manage editorial calendar that aligns with marketing campaign themes and goals •Manage content lifecycle workflow from creation through approvals, including editing, publishing and activation, measurement, curation, and maintenance



Borough Of Conshohocken

• United States
• Law Enforcement
• 1 - 100 Employee

• Council Member Ward 2

  • Jan 2022 - Present

  Conshohocken Borough Council Member for Ward 2 Elected for a 4-year term (2022-2026) Conshohocken Borough Council Member for Ward 2 Elected for a 4-year term (2022-2026)



Serna Style Sauces

• Owner

  • 2020 - Present

  Artisanal hot sauces and infusions made with home-grown exotic peppers. Owner & Operator •Design and produce artisanal hot sauces, pickles, and infusions, and maintain an exotic pepper garden. •Manage daily business operations including customer inquiries, sales, and order fulfillment. •Implement content marketing and community engagement campaigns to generate organic audience growth across social media including a national Instagram giveaway in collaboration with "The Big Dane… Show more Artisanal hot sauces and infusions made with home-grown exotic peppers. Owner & Operator •Design and produce artisanal hot sauces, pickles, and infusions, and maintain an exotic pepper garden. •Manage daily business operations including customer inquiries, sales, and order fulfillment. •Implement content marketing and community engagement campaigns to generate organic audience growth across social media including a national Instagram giveaway in collaboration with "The Big Dane Podcast". •Self-educate in botany and vegetable horticulture, organic gardening, business compliance, and cooking. •Maintain eCommerce website and create graphics, labels, and digital content. •Conduct market research, organize promotional content creation like photo shoots, and frequently network with local makers and business owners. Show less Artisanal hot sauces and infusions made with home-grown exotic peppers. Owner & Operator •Design and produce artisanal hot sauces, pickles, and infusions, and maintain an exotic pepper garden. •Manage daily business operations including customer inquiries, sales, and order fulfillment. •Implement content marketing and community engagement campaigns to generate organic audience growth across social media including a national Instagram giveaway in collaboration with "The Big Dane… Show more Artisanal hot sauces and infusions made with home-grown exotic peppers. Owner & Operator •Design and produce artisanal hot sauces, pickles, and infusions, and maintain an exotic pepper garden. •Manage daily business operations including customer inquiries, sales, and order fulfillment. •Implement content marketing and community engagement campaigns to generate organic audience growth across social media including a national Instagram giveaway in collaboration with "The Big Dane Podcast". •Self-educate in botany and vegetable horticulture, organic gardening, business compliance, and cooking. •Maintain eCommerce website and create graphics, labels, and digital content. •Conduct market research, organize promotional content creation like photo shoots, and frequently network with local makers and business owners. Show less



Multiple Companies

• 100 - 200 Employee

• Contracted Specialist (Remote)

  • 2017 - Jul 2021

  Professional writing, editing, and content creation for companies such as Gridspace, Me.me, Admit Hub, and Axius. •Collaborated with chief executives, directors, staff, and school administrators to articulate ideas into writing. •Improved grammar, syntax, and readability of company whitepapers, book chapters, emails, case studies, and blog posts to enhance story and achieve desired audience effect. •Performed project management, research, writing, and editing activities to support… Show more Professional writing, editing, and content creation for companies such as Gridspace, Me.me, Admit Hub, and Axius. •Collaborated with chief executives, directors, staff, and school administrators to articulate ideas into writing. •Improved grammar, syntax, and readability of company whitepapers, book chapters, emails, case studies, and blog posts to enhance story and achieve desired audience effect. •Performed project management, research, writing, and editing activities to support business goals. •Example projects include: co-authored Engaging Generation Z: Supporting College-Bound Students with Intelligent Mobile Messaging, wrote cryptocurrency whitepapers, edited and revised grant application for Google IA Impact Challenge Show less Professional writing, editing, and content creation for companies such as Gridspace, Me.me, Admit Hub, and Axius. •Collaborated with chief executives, directors, staff, and school administrators to articulate ideas into writing. •Improved grammar, syntax, and readability of company whitepapers, book chapters, emails, case studies, and blog posts to enhance story and achieve desired audience effect. •Performed project management, research, writing, and editing activities to support… Show more Professional writing, editing, and content creation for companies such as Gridspace, Me.me, Admit Hub, and Axius. •Collaborated with chief executives, directors, staff, and school administrators to articulate ideas into writing. •Improved grammar, syntax, and readability of company whitepapers, book chapters, emails, case studies, and blog posts to enhance story and achieve desired audience effect. •Performed project management, research, writing, and editing activities to support business goals. •Example projects include: co-authored Engaging Generation Z: Supporting College-Bound Students with Intelligent Mobile Messaging, wrote cryptocurrency whitepapers, edited and revised grant application for Google IA Impact Challenge Show less



Cardinal Education

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director

  • Jul 2004 - 2015

  Educational consulting firm in Silicon Valley focused on customized test prep, tutoring, and mentoring Talent Development & Human Resources •Managed the human resources department with a staff of five members to provide a positive, professional experience for employee relations, performance management, and daily applicants. •Conducted full-cycle recruiting to attract top talent with low-cost methods and innovative campaigns, including hiring through headhunting, social media… Show more Educational consulting firm in Silicon Valley focused on customized test prep, tutoring, and mentoring Talent Development & Human Resources •Managed the human resources department with a staff of five members to provide a positive, professional experience for employee relations, performance management, and daily applicants. •Conducted full-cycle recruiting to attract top talent with low-cost methods and innovative campaigns, including hiring through headhunting, social media, online advertising, and live, in-person events. •Created protocols, training modules, handbooks, and professional development seminars to establish brand standards, accelerate the learning process, and improve consistency in work performance. •Adapted applicant screening, interview content, and scheduling to managers' needs. •Onboarded and trained employees and interns to develop strong customer service, relationship management, communication, and teaching skills. •Reduced response times by two weeks by implementing an HRIS system and transitioning to cloud services. •Created benefits and compensation packages, and ensured contract fulfillment and compliance with laws and regulations. •Saved over $5,000 in monthly costs while expanding recruiting outreach nationally. Operations Management •Implemented standard operating procedures and scalable practices to align employees with company success while establishing a positive company culture. •Saved 55% in labor costs by outsourcing a key administrative position to a remote virtual assistant. •Advised and supported executives in the decision-making process to complement their goals. •Conducted event planning for monthly, quarterly, annual, and ad hoc client and employee events. •Administrator of website, social media, review sites, and blog, and created collateral to improve branding and showcase the organization’s history, mission, and products. •Developed employee and client rate schedules, and designed CRM and invoicing system. Show less Educational consulting firm in Silicon Valley focused on customized test prep, tutoring, and mentoring Talent Development & Human Resources •Managed the human resources department with a staff of five members to provide a positive, professional experience for employee relations, performance management, and daily applicants. •Conducted full-cycle recruiting to attract top talent with low-cost methods and innovative campaigns, including hiring through headhunting, social media… Show more Educational consulting firm in Silicon Valley focused on customized test prep, tutoring, and mentoring Talent Development & Human Resources •Managed the human resources department with a staff of five members to provide a positive, professional experience for employee relations, performance management, and daily applicants. •Conducted full-cycle recruiting to attract top talent with low-cost methods and innovative campaigns, including hiring through headhunting, social media, online advertising, and live, in-person events. •Created protocols, training modules, handbooks, and professional development seminars to establish brand standards, accelerate the learning process, and improve consistency in work performance. •Adapted applicant screening, interview content, and scheduling to managers' needs. •Onboarded and trained employees and interns to develop strong customer service, relationship management, communication, and teaching skills. •Reduced response times by two weeks by implementing an HRIS system and transitioning to cloud services. •Created benefits and compensation packages, and ensured contract fulfillment and compliance with laws and regulations. •Saved over $5,000 in monthly costs while expanding recruiting outreach nationally. Operations Management •Implemented standard operating procedures and scalable practices to align employees with company success while establishing a positive company culture. •Saved 55% in labor costs by outsourcing a key administrative position to a remote virtual assistant. •Advised and supported executives in the decision-making process to complement their goals. •Conducted event planning for monthly, quarterly, annual, and ad hoc client and employee events. •Administrator of website, social media, review sites, and blog, and created collateral to improve branding and showcase the organization’s history, mission, and products. •Developed employee and client rate schedules, and designed CRM and invoicing system. Show less



Stanford Technical Communications Program

• Lead Instructor

  • 2006 - 2007

  •Instructed a course focused on public speaking principles, captivating presentation development, and compelling oral communication for undergraduate, graduate, MBA, and PhD students. •Managed, coordinated, and supported multiple instructors, conducting and maintaining class logistics. •Hosted classes and discussions on practical methods for message clarity, persuasion, impromptu talks, lecturing, media interviews, nervousness, visual-aid use, and other social speaking… Show more •Instructed a course focused on public speaking principles, captivating presentation development, and compelling oral communication for undergraduate, graduate, MBA, and PhD students. •Managed, coordinated, and supported multiple instructors, conducting and maintaining class logistics. •Hosted classes and discussions on practical methods for message clarity, persuasion, impromptu talks, lecturing, media interviews, nervousness, visual-aid use, and other social speaking situations. •Trained students to increase engagement and drive action by leveraging audience analysis. •Counseled students in small groups and individually, reviewing the development of their presentations. •Created new teaching and workshop materials to bolster understanding and adoption of techniques. Show less •Instructed a course focused on public speaking principles, captivating presentation development, and compelling oral communication for undergraduate, graduate, MBA, and PhD students. •Managed, coordinated, and supported multiple instructors, conducting and maintaining class logistics. •Hosted classes and discussions on practical methods for message clarity, persuasion, impromptu talks, lecturing, media interviews, nervousness, visual-aid use, and other social speaking… Show more •Instructed a course focused on public speaking principles, captivating presentation development, and compelling oral communication for undergraduate, graduate, MBA, and PhD students. •Managed, coordinated, and supported multiple instructors, conducting and maintaining class logistics. •Hosted classes and discussions on practical methods for message clarity, persuasion, impromptu talks, lecturing, media interviews, nervousness, visual-aid use, and other social speaking situations. •Trained students to increase engagement and drive action by leveraging audience analysis. •Counseled students in small groups and individually, reviewing the development of their presentations. •Created new teaching and workshop materials to bolster understanding and adoption of techniques. Show less



Stanford Eating Clubs

• Eating Club Manager

  • Apr 2004 - Jun 2005

  •Managed and operated an always-open self-service cafeteria and kitchen •Interfaced with managers, on-site bakers, sous chefs, and chefs •Acted as a customer and sales representative •Coordinated and hosted events including quarterly special dinners, annual dorm ski trip, and multiple social functions •Readily assisted in manual labor including custodial duties, maintenance, cooking, plating, and serving •Innovated improvements for the operation and continuity of the clubs •Managed and operated an always-open self-service cafeteria and kitchen •Interfaced with managers, on-site bakers, sous chefs, and chefs •Acted as a customer and sales representative •Coordinated and hosted events including quarterly special dinners, annual dorm ski trip, and multiple social functions •Readily assisted in manual labor including custodial duties, maintenance, cooking, plating, and serving •Innovated improvements for the operation and continuity of the clubs