Business Development Director at Sharethrough

• May 2021 - Present

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech & enhanced ad experiences. We are building a sustainable advertising ecosystem for journalists, content creators, and app developers. Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech & enhanced ad experiences. We are building a sustainable advertising ecosystem for journalists, content creators, and app developers.

Sales director, DSP Relations & Integrations at district m

• Aug 2019 - May 2021

District m is a trusted, transparent, programmatic supply source with industry leading scale offering solutions to publishers and advertisers. The district m exchange provides marketers with direct access to over 1,000 top tier publishers through open auction or private marketplaces. Our wide range of inventory consists of 10 billion daily display, audio and video impressions across 14,000 domains and mobile apps. Responsibilities - Integrate and manage tier 1 DSP's (TTD, Google DV360, Verizon, Centro, Adobe, Beeswax etc.) - Build always on/private marketplaces (Premium Publisher, Political, Cannabis, Viewable) - Keep agency sales teams informed on industry trends and district m benefits - Integrate, enable and scale emerging ad formats (Audio, CTV, OTT, In-Game) - Ensure compliance with latest industry initiatives (CCPA, Sellers.json/SCO, SPO experiments) Show less

Technical Account Manager

• Mar 2019 - Aug 2019

Work with website publishers to improve their ad inventory value and user experience in order to maximize revenue through ad stack, ad server and website optimization. Client Relationship ManagementMaintain long term positive business relationships with websites of all sizes varying from 10 employees to thousands of employees through planning, executing and meeting of revenue targets year over year. Ad Server OptimizationImplement and test strategies within Google Ad Manager to improve revenue.- Multisized ad units- Exchange bidding- Price floors - House campaigns- Private/PG dealsWebsite Revenue OptimizationConsult with website ad operations, design and content teams as well as C level employees to plan and execute strategies to improve the ad revenue generated per user while maintaining a positive user experience. - Addition of strong, header bidding demand partners- Native demand testing- Viewability optimization- Internal content recommendation testing- Use UTM tracking to guide content marketing strategies- Google Adx/Adsense policy violation monitoring- Page Layout A/B testing Training and Strategic Planing- Train sales, customer success, marketing and product teams on the latest trends and advances in ad technology- Provide marketing with blog post, case studies and news letter content- Provide network wide performance analysis to identify gaps in performance/product Show less

Customer Success Manager

• Nov 2017 - Mar 2019

Account Manager Team Lead

• May 2017 - Mar 2019

Ad Optimization Specialist

• Apr 2016 - May 2017

Sales Manager

• Feb 2015 - Mar 2016

Sales Associate

• Jun 2014 - Feb 2015

Led the team to all time sales records and customer experience ratings.

Electron Microscope Specialist

• Sep 2012 - Sep 2014

Prepared and analysed muscle tissue in order to identify markers of Type 2 diabetes.

Graduate Teaching Assistant

• Sep 2010 - Sep 2012

Taught and facilitated, cardio respiratory physiology, human physiology and fitness assesment and exercise perscription courses.