Experience

Baja Brewing Company

• Mexico
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • May 2023 - Present

  San José del Cabo, Baja California Sur, Mexico As Regional Sales Manager I'm responsible for the growth of the company's sales volume in BCS. Working closely with the General Manager to meet projections and budgets, as well as to communicate results and strategic recommendations. Also in charge of managing the sales force, coordinating activities of the team and motivation for results. I'm focused on managing with the sales team the post-sales process (POP material, rebates programs, brand activations, etc.) for the BCS… Show more As Regional Sales Manager I'm responsible for the growth of the company's sales volume in BCS. Working closely with the General Manager to meet projections and budgets, as well as to communicate results and strategic recommendations. Also in charge of managing the sales force, coordinating activities of the team and motivation for results. I'm focused on managing with the sales team the post-sales process (POP material, rebates programs, brand activations, etc.) for the BCS region. Responsible for delivering sales reports and KPIs of the team. Manage the relationship with special clients. Show less



Instituto de Capacitación para los Trabajadores del Estado de Baja California Sur (ICATEBCS)

• Finance & Admin Director

  • Sep 2021 - Feb 2023

  Baja California Sur, Mexico Manage human, financial and material resources to ensure the Institute's goals. In charge of collecting Federal and State resources and manage own means, prepare annual budget, overviewing payroll, suppliers management, ensure administrative and fiscal probative evidence.



OXXO GAS

• Mexico
• Consumer Services
• 300 - 400 Employee

• Commercial Chief

  • Dec 2019 - Sep 2021

  León, Mexico Metropolitan Area Responsible for the commercial activities in the Bajio region (104 gas stations), brand image, promotions, complementary revenue, sponsorships for events. Together with central office in Monterrey, planned and executed media campaigns: billboards, radio, press, TV and digital social media. Club León sponsorship local contact, implementing brand assets and benefits.



Hospital Aranda de la Parra

• Mexico
• Hospitals and Health Care
• 1 - 100 Employee

• Commercial Manager

  • Aug 2018 - Nov 2019

  León Area, Mexico Lead the commercial department to receive higher revenues, responsible for the profitability of agreements with government, insurance companies and enterprises. Plan the advertising and events strategy.



FEMSA

• Mexico
• Manufacturing
• 700 & Above Employee

• Commercial Advisor

  • Nov 2017 - Jul 2018

  León Area, Mexico Adviser of 15 Oxxo stores, responsible for commercial execution, advise and guide the teams in the operation of the business, with the aim of being profitable and have commercial consistency



Keller Williams Realty, Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Regional Technology Manager

  • Jul 2015 - Aug 2016

  México • I developed and directed the technology department and implemented marketing strategies, increasing the use of the portal in 80% by the real estate agents and increasing the operations registered by them in 500% monthly. • I procured financial and human means with the Franchise Keller Williams Worldwide, enhancing the technological platform with at least 2 additional modules for the offices in Mexico and 7 other countries in Europe and Latin America. • I… Show more • I developed and directed the technology department and implemented marketing strategies, increasing the use of the portal in 80% by the real estate agents and increasing the operations registered by them in 500% monthly. • I procured financial and human means with the Franchise Keller Williams Worldwide, enhancing the technological platform with at least 2 additional modules for the offices in Mexico and 7 other countries in Europe and Latin America. • I established and analyzed kpi's for the sales and technology departments, generating strategic information in order to achieve goals and make decisions; proposing in international departmental meetings action plans to overcome the negative indicators. • I was responsible for a team of 2 persons, coordinating and establishing processes to assist users of more than 12 offices in the country. Show less



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Trade Marketing Manager

  • Apr 2014 - Jun 2015

  León y alrededores, México AB-Inbev Grupo Modelo - Las Cervezas Modelo del Bajío (Business Unit). Chief of Trade Marketing – León Branch • I planned, coordinated and implemented specific budgets and programs aimed to improve positioning of the brand and increasing sales, reaching an average of 10% growth vs. last year, both in Off Trade, On Trade and Wholesalers. • I coordinated logistics and brand image during events such as "La Feria León 2015" and "Rally Guanajuato Corona (WRC) 2015", exceeding… Show more AB-Inbev Grupo Modelo - Las Cervezas Modelo del Bajío (Business Unit). Chief of Trade Marketing – León Branch • I planned, coordinated and implemented specific budgets and programs aimed to improve positioning of the brand and increasing sales, reaching an average of 10% growth vs. last year, both in Off Trade, On Trade and Wholesalers. • I coordinated logistics and brand image during events such as "La Feria León 2015" and "Rally Guanajuato Corona (WRC) 2015", exceeding previous sales by 2%. • I executed media campaigns: billboards, radio, press; reducing the budget by 20% and positioning the Stella Artois brand. • I managed the relationships with suppliers, being able to acquire better deals and optimal execution times. • Also I conducted the relationship and “Grupo Modelo’s” brands image with Club León, using the sponsorship benefits to motivate the Sales-Force to meet the required targets.

• Head Of Sales

  • Aug 2011 - Mar 2014

  León y alrededores, México Sales Supervisor – Irapuato Branch • I led a sales team of 10 people, obtaining positive results year by year in sales volume, average 3% annual increase; market share of 1% increase per year, portfolio coverage and profit margin (investment vs. profits) according to established objectives. • I did manage a broad client portfolio, from AAA clients, wholesalers, OnTrade, and small businesses, achieving Satisfaction levels above than 95%. • I coordinated logistics for… Show more Sales Supervisor – Irapuato Branch • I led a sales team of 10 people, obtaining positive results year by year in sales volume, average 3% annual increase; market share of 1% increase per year, portfolio coverage and profit margin (investment vs. profits) according to established objectives. • I did manage a broad client portfolio, from AAA clients, wholesalers, OnTrade, and small businesses, achieving Satisfaction levels above than 95%. • I coordinated logistics for product delivery and visit plans (route plans), always achieving + 80% on time and complete deliveries kpi.

• Project Manager

  • Jan 2012 - Jun 2012

  León y alrededores, México Project Manager for the Project Supervising Model in the Bajío Business Unit. • I planned and implemented the project at Bajío SBU, achieving 100% compliance.

• Junior Trainee

  • Oct 2010 - Jul 2011

  León y alrededores, México Junior Executive Trainee Program. • I rotated and was trained in all functional areas of the company, in 4 different cities in the country, finishing 100% training stage to later join to a Sales Supervision position.



Expendedores Inteligente SA

• Executive Sales Consultant

  • Jun 2010 - Sep 2010

  León y alrededores, México • I opened the market and established the Bajío's office for the Vending channel, duplicating the sales forecasted for the first quarter



TeleTech

• Denmark
• Appliances, Electrical, and Electronics Manufacturing

• Bilingual Technical Support Representative

  • Aug 2008 - May 2010

  León y alrededores, México • I worked as Bilingual Technical Support for HP (Hewllet - Packard), always meeting the quality and sales targets required.

• Bilingual Customer Service Representative

  • Dec 2005 - Jan 2008

  León y alrededores, México • I worked as Bilingual CSR (Customer Service Representative) for the company Sprint / Nextel; always meeting the quality and sales targets required; and sometimes acting as substitute supervisor.