Experience

Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Copywriter / UX Writer

  • Jan 2006 - Present

  Agencies: FCB, Cossette, McCann, Wunderman Thompson, TrackDDB, Colour, JWT, Saatchi & Saatchi, Wunderman, Ogilvy, Ogilvy Health, Juniper Park, BBDO, Majestic, INTENT, Riddoch Communications, Armstrong Partnership, Bandada, Real Interactive, Delvinia, Diamond Integrated, Livewire Communications, Ariad, Ove Design, Concrete Design, Pixelpusher, Wonderscreen, Idea Rebel, Bhandari & Plater, Current Consulting firms: Boston Consulting Digital Ventures, CAPCO Management Consulting Brands: Too numerous to count Show less



OCS Ontario Cannabis Store

• Canada
• Retail
• 200 - 300 Employee

• Branded Content Generalist Writer / Product Specialist Writer

  • Jun 2023 - Present

  Approved vendor for the Ontario Cannabis Store's copywriting pool. Approved vendor for the Ontario Cannabis Store's copywriting pool.



Diamond

• Canada
• Advertising Services
• 100 - 200 Employee

• Sr. Copywriter

  • May 2022 - Present

  Clients: Destination Ontario, TD Bank, Skip the Dishes Clients: Destination Ontario, TD Bank, Skip the Dishes



Intent

• Canada
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2015 - Present

  Freelance copywriter working on various brands and campaigns for Canadian not-for-profits. Freelance copywriter working on various brands and campaigns for Canadian not-for-profits.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • Sep 2022 - Mar 2023

  Freelance copywriter: McDonald's, Nature Valley Farms Freelance copywriter: McDonald's, Nature Valley Farms



McCann Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Freelance Copywriter

  • Apr 2021 - Jan 2023

  CRM, social media, blog writing and more. Clients: Bayer CropScience, Alberta Casinos, Melanoma Canada, RBI. CRM, social media, blog writing and more. Clients: Bayer CropScience, Alberta Casinos, Melanoma Canada, RBI.



Majestic

• Canada
• Advertising Services
• 1 - 100 Employee

• Copywriter | UX Copywriter

  • Jan 2016 - Jan 2023

  Freelance digital copywriting and UX copy for major packaged goods brands, sports and leisure brands and more. Highlights: • Bauer Fit UX copy: VR app that matches hockey players with fitted equipment • Fritolay.com: Wrote all site copy for Frito Lay's global corporate site Other brands: Quaker Oats, Manulife, Takis, Miss Vickies Freelance digital copywriting and UX copy for major packaged goods brands, sports and leisure brands and more. Highlights: • Bauer Fit UX copy: VR app that matches hockey players with fitted equipment • Fritolay.com: Wrote all site copy for Frito Lay's global corporate site Other brands: Quaker Oats, Manulife, Takis, Miss Vickies



Organisation for the Prohibition of Chemical Weapons (OPCW)

• Netherlands
• International Affairs
• 300 - 400 Employee

• Copywriting consultant

  • Jan 2022 - Aug 2022

  Consultant advising on copywriting and social media for the OPCW's international recruitment marketing efforts. Consultant advising on copywriting and social media for the OPCW's international recruitment marketing efforts.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Freelance Copywriter

  • Jan 2022 - May 2022

  Freelanced at Cossette on numerous projects including a tax-time email campaign for TurboTax, and multiple McDonald's initiatives including an integrated Two McMuffin's for $5 campaign. Freelanced at Cossette on numerous projects including a tax-time email campaign for TurboTax, and multiple McDonald's initiatives including an integrated Two McMuffin's for $5 campaign.



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Aug 2021 - Jan 2022

  Helped launch the Mazda MX-30EV, Mazda's first ever electric vehicle. Helped launch the Mazda MX-30EV, Mazda's first ever electric vehicle.



RSA

• Insurance
• 700 & Above Employee

• UX Copywriter

  • Sep 2020 - Mar 2021



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• eCommerce Copywriter

  • Aug 2020 - Jan 2021

  Wrote SEO-rich copy for a number of Dove soap brands on Amazon’s eCommerce platform. • eCommerce copy for Amazon sales platform • Strategic SEO keyword integration • Worked with a binational team of designers, brand and project managers Wrote SEO-rich copy for a number of Dove soap brands on Amazon’s eCommerce platform. • eCommerce copy for Amazon sales platform • Strategic SEO keyword integration • Worked with a binational team of designers, brand and project managers



End to End Networks

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Tech writer

  • Mar 2018 - Apr 2020

  Tech blogger for a full-service network management company. Researched and wrote articles on numerous topics including: • Cloud software • Digital security • Dev-ops • Digital transformation • Managed IT services Tech blogger for a full-service network management company. Researched and wrote articles on numerous topics including: • Cloud software • Digital security • Dev-ops • Digital transformation • Managed IT services



Financial Services Regulatory Authority of Ontario (FSRA)

• Canada
• Financial Services
• 400 - 500 Employee

• Copywriter | UX Copywriter | Content Strategist

  • Mar 2019 - Mar 2020

  Oversaw the merger of two digital properties (Deposit Insurance Corporation of Ontario and Financial Services Commission of Ontario) into a single site: FSRAO.com. • Conducted site audits, consulted on UX design & content strategy • Wrote all site copy and UX copy • Wrote brand guide / established tone of voice • Wrote all new content and UX copy Oversaw the merger of two digital properties (Deposit Insurance Corporation of Ontario and Financial Services Commission of Ontario) into a single site: FSRAO.com. • Conducted site audits, consulted on UX design & content strategy • Wrote all site copy and UX copy • Wrote brand guide / established tone of voice • Wrote all new content and UX copy



McCann Montréal

• 416/514

• Copywriter | UX Copywriter

  • Jun 2018 - Jul 2019

  Working remotely with a team in Montreal and clients in Ottawa, served as lead writer for Export Development Canada (EDC). • Highlight: Wrote all copy and UX copy for “Export Help Hub”, an online solution directory for exporters • Highlight: Served as English copy lead on EDC’s national brand campaign • TV / Radio script writing • Traditional advertising • Web content • CRM Other McCann brands: Nespresso, Department of National Defence Working remotely with a team in Montreal and clients in Ottawa, served as lead writer for Export Development Canada (EDC). • Highlight: Wrote all copy and UX copy for “Export Help Hub”, an online solution directory for exporters • Highlight: Served as English copy lead on EDC’s national brand campaign • TV / Radio script writing • Traditional advertising • Web content • CRM Other McCann brands: Nespresso, Department of National Defence



Softchoice

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Copywriter | UX Copywriter

  • Oct 2017 - Mar 2019

  Served as the copy and UX copy lead for the redevelopment of Softchoice.com • Worked with a content strategist to audit legacy site • Helped develop tone of voice • Consulted on site UX • Migrated and upgraded relevant legacy content • Wrote new site copy and UX copy Served as the copy and UX copy lead for the redevelopment of Softchoice.com • Worked with a content strategist to audit legacy site • Helped develop tone of voice • Consulted on site UX • Migrated and upgraded relevant legacy content • Wrote new site copy and UX copy



BMO U.S.

• United States
• Banking
• 700 & Above Employee

• Copywriter | UX Copywriter

  • Apr 2017 - Nov 2017

  Served as the content and UX copy lead for the development of BMO Harris mobile banking • Worked with SME's to map customer journeys • Served on an agile team of IAs, designers, developers, PMs, SMEs • Wrote all copy and UX copy for the bank's mobile banking app Served as the content and UX copy lead for the development of BMO Harris mobile banking • Worked with SME's to map customer journeys • Served on an agile team of IAs, designers, developers, PMs, SMEs • Wrote all copy and UX copy for the bank's mobile banking app



TC Energy

• Canada
• Oil and Gas
• 700 & Above Employee

• Copywriter

  • Oct 2016 - Apr 2017

  Worked as copywriting lead on the rebrand of TC Energy (then known as TransCanada). • Conducted audit of legacy site and assets • Worked with internal teams to develop tone of voice • Wrote all site content • Produced a copydeck of over 1000 pages Worked as copywriting lead on the rebrand of TC Energy (then known as TransCanada). • Conducted audit of legacy site and assets • Worked with internal teams to develop tone of voice • Wrote all site content • Produced a copydeck of over 1000 pages



RBC

• Canada
• Banking
• 700 & Above Employee

• UX Copywriter | Copywriter

  • Jun 2016 - Dec 2016

  Served as copy and UX copy lead for the development of MyAdvisor, a user-directed financial services hub hosted on royalbank.com • Worked as part of a virtual agile team (Toronto, NYC, SF) • Collaborated with SMEs to map customer journeys • Wrote all copy and UX copy for the MyAdvisor online app • Wrote associated marketing copy for the MyAdvisor internal launch Served as copy and UX copy lead for the development of MyAdvisor, a user-directed financial services hub hosted on royalbank.com • Worked as part of a virtual agile team (Toronto, NYC, SF) • Collaborated with SMEs to map customer journeys • Wrote all copy and UX copy for the MyAdvisor online app • Wrote associated marketing copy for the MyAdvisor internal launch



OpenText

• Canada
• Software Development
• 700 & Above Employee

• Copywriter | Content Marketing

  • Sep 2013 - Jan 2015

  Served as a copywriter for various CRM and content marketing initiatives. • Marketing copy • White papers • CRM email copy • Optimized web content Served as a copywriter for various CRM and content marketing initiatives. • Marketing copy • White papers • CRM email copy • Optimized web content



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Sep 2012 - Oct 2014

  Senior copywriter working on web content and CRM campaigns for numerous clients. • Highlight: Lead copywriter for all site content on TimHortons.com • CRM email campaigns for American Express • DM for Cogeco Senior copywriter working on web content and CRM campaigns for numerous clients. • Highlight: Lead copywriter for all site content on TimHortons.com • CRM email campaigns for American Express • DM for Cogeco



Proximity Canada

• Toronto, Canada Area

• Copywriter

  • Jun 2011 - Jun 2012

  Worked as Sr. Copywriter on the Gillette global digital account. • Highlight: Worked on "Team Gillette", the company's global campaign for the 2012 Olympics. • Won a Silver Marketing Award for "Wear it Like Wes" a Gillette Superbowl campaign Worked as Sr. Copywriter on the Gillette global digital account. • Highlight: Worked on "Team Gillette", the company's global campaign for the 2012 Olympics. • Won a Silver Marketing Award for "Wear it Like Wes" a Gillette Superbowl campaign



Humber College

• Canada
• Higher Education
• 700 & Above Employee

• Copywriting Instructor

  • Sep 2008 - Apr 2011

  College instructor - Humber College Media Copywriting program. College instructor - Humber College Media Copywriting program.



Armstrong Partnership

• Canada
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Feb 2005 - Jan 2006



Sproul Consulting

• Canada
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2004 - Jan 2005



riddochcommunications

• Toronto, ON

• Copywriter

  • Apr 2002 - Jan 2005