Experience

Hong Kong Economic and Trade Office, San Francisco
• United States
• Government Administration
• 1 - 100 Employee
• Head, Public Relations

  • Mar 2022 - Present


Sinclair Comms

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director

  • Apr 2016 - Aug 2021

  • I proactively managed talent and client accounts in Hong Kong and Shanghai office for an award-winning independent communications agency. I lead 20-30 multicultural team members in projects involving PR, digital, content, and design. • I focused on key areas of Food & Beverage, Lifestyle Brands, Hospitality, Art & Culture, Corporate, and NGO. • I was recognized for building long-term relationships with clients - retained Pret A Manger for four years. • I managed media events with 50-100+ in attendance, including one attended by Gordon Ramsay celebrating the opening of his Hong Kong flagship restaurant, the Maze Grill. • I received an endorsement from an educational client where the partnership resulted in an 85% increase in monthly lead rate, bringing significant business impact through PR. • I arranged over 80 media interviews in span of three days at mega-regional event. • I successfully launched PR programs for unique concepts such as K11 MUSEA ('Silicon Valley of Culture') and K11 ARTUS (Asia's first 'Artisanal Home') and managed a year-long publicity program for the 50th Anniversary of leading property developer Sino Group. • I organized a press trip and media preview sessions for Michelin Hong Kong and Macau Events, Taste of Hong Kong. • I launched the first COVID-responsive entertainment space in Asia and Assisted restaurant groups to sustain their difficult times through publicity. Major clients represented: • International Brands: Pret A Manger, Audi, BMW, United Nations High Commission for Refugees • Local Heroes: Sino Group, K11 MUSEA, K11 ARTUS, Hotel ICON, Business of Design Week • Additional Food & Beverage clients gaining steady footing in the region: Duck & Waffle, Zuma, Samsen Show less



iPR Ogilvy Limited

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Associate

  • May 2015 - Mar 2016

  • I quickly transitioned to solving marketing / PR challenges through adaptability and communications skills. • Major clients represented included Yahoo, Cisco, and Schneider Electric. • I communicated the potential impact of digital transformation / disruption to companies and complex technical subjects to consumers (Big Data, Cloud, AI, Machine Learning, Security). I advised clients in Information Technology and Corporate categories on public relations best practices and strategies to meet client goals for a company offering services in financial, corporate, and marketing communications. I designed and implemented strategies to portray client people, business lines, and products favorably across various audiences. I aligned external communications processes and deliverables with client business and marketing initiatives. I served as a public relations subject matter expert, advising clients on potential issues that may affect the client's brand and reputation. I drove awareness plans, crafted messages, and coordinated relevant communications to the media. I provided training to key stakeholders to increase understanding and visibility through media, interview, and speaking opportunities across various communication channels. Show less



Oriental Press Group

• Supplement Reporter

  • Apr 2012 - May 2015

  • I concurrently worked for several publications mastering different writing styles and areas of focus. • I contributed to food styling and assisted in photo and video shootings during interviews. • I built my understanding of the latest food trends in the city and created excitement through creative writing. I developed stories on food-related topics ranging from luxurious menus to kitchenware for Oriental Daily News, The Sun, Good News, and LUXE Life for one of the largest press groups in Hong Kong. I pitched and prepared feature articles; conducted interviews with sources and experts; and contributed food-related stories about chefs, restaurants, organizations, and others in food industry. I collected and analyzed data regarding food trends in Hong Kong. I collaborated with our sales team on stories with advertising potential. Show less



Jardine Aviation Services Group

• Hong Kong
• Airlines and Aviation
• 100 - 200 Employee

• Passenger Services Officer

  • Sep 2010 - Apr 2012

  • I was chosen as one of the winners of the 'Individual Award - Hong Kong Customer Service Excellence Programme 2011/2012' by Hong Kong Airport Authority - my portrait was advertised throughout airport for one year. • I deftly handled ad hoc situations and resolved crises with excellent customer service and a can-do attitude in the Aviation industry. I handled administrative procedures for passengers before and after a flight, such as reserving tickets, releasing boarding passes, and accepting luggage at the departure hall at Hong Kong International Airport. I facilitated passenger boarding, controlling entrance based on seating arrangement and boarding pass verification. Show less