Experience

Alora Paints

• Singapore
• Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2021 - Present



BSH Home Appliances Group

• Germany
• Manufacturing
• 700 & Above Employee

• Director, Head of Marketing & E-Commerce ASEAN

  • Mar 2020 - Oct 2021

  - Member of the ASEAN leadership team to accelerate growth in the region - Develop and execute marketing strategies with a focus on digital to build a sustainable demand of products respective to the brands in BSH- The regional head to shape and grow e-commerce in ASEAN- Accelerate digital marketing transformation- Understand the competitive landscape to identify opportunities and formulate strategy for growth - Manage the overall marketing budget with clear priorities of investment areas and A&P requirements

• Project Leader, Consumer Experience

  • Dec 2018 - Feb 2020

  Co-head of the Direct to Consumer (D2C) division with a focus on building Consumer Lifetime Value (CLV) with a P&L responsibilities.- Responsible to setup, manage and build the new department with a long-term goal to improve Consumer Lifetime Value- Increase consumer satisfaction through Net Promoter Score management by improving the experiences via the product, services and consumer touch points- Identify, create and implement products and services based on the consumer needs and journeys - Develop consumer engagement strategies ensuring an aligned interactions and communication with consumers- Support the strategy development of Direct to Consumer in Region by identifying opportunities for the respective markets in Region Asia Pacific - Commercial head for e-Commerce

• Head of Strategy and Business Development, Regional Asia Pacific

  • Feb 2016 - Nov 2018

  Reporting to the Executive VP of Asia Pacific, my role focuses on developing long term strategy for the Region Asia Pacific (RAP) and a strategic thought partner to the regional leadership and country management teams.- Developing long term strategy for the Emerging Market sub-region with a focus on market growth initiatives- Market Intelligence including economic analysis, forecasting, and competitors intelligence- Regional sales steering topics with a focus on sales operations excellence - Operational Consulting, including business plans ,sales channel strategy development and performance improvement- Regional lead in e-commerce partnership- Member of a global organization culture change initiative



DKSH

• Switzerland
• Professional Services
• 700 & Above Employee

• Manager, Business Development FMCG

  • Jan 2014 - Jan 2016

  The Head of Business Development for Singapore FMCG, responsible to source, identify and develop new business opportunities, both locally and internationally, that are suitable to support the company's business growth and expansion.Responsibilities:- Develop and implement strategic business plan that focuses on new business development- Manage and drive key business strategies to achieve measurable end-results- Build strong client relationships through developing relevant business propositions in line with client’s business objectives and budget - Screen potential business deals by analyzing market strategies, deal potential and financial returns, evaluate and develop viable options and resolve issues while considering internal priorities- Support activities to develop strategic business partnerships and alliances which will enhance the company’s business potential- Responsible for developing business and financial proposals to prospective clients- General adviser to the Senior Management - Project Manager of several Operation Excellence projects

• Management Consultant

  • Mar 2010 - Dec 2013

  Consultant - Jan 2012 to Dec 2013Analyst - Jul 2010 to Dec 2011Management Associate - Mar 2010 to Jun 2010An in-house management consultant that serves both internal and external clients globally, a few notable engagements:- Lead consultant in a Turnaround Strategy for Consumer Goods in Vietnam - Design and implement a Sales Force Efficiency (SFE) component to a chemical distribution clients in Thailand, Vietnam and Malaysia- Improve the sales forecasting process and implement an Integrated Planning System(IPS) for client in the fashion apparel industry - Re-design and implement the layout of an apparel factory using lean manufacturing principles- Developed a global CRM blueprint with the SalesForce.com platform for a global healthcare and chemical distribution client- Revamped the Corporate Fitness Check for a corporate client- Supported various project related to Market Entry study, Business Strategy, Business Planning and Turnaround Strategy- Lead and project manage various IT implementation projects



Walter Rhodes

• United States
• Medical Practices

• Associate Consultant

  • Oct 2009 - Dec 2009

  Responsible for providing business advisory services to local Small and Medium Entreprises (SME) in Malaysia.- Identify growth opportunities along with drafting and documenting business plans for SME companies- Supported in facilitating government incentives, i.e., MSC status and Bio Nexus to 2 clients- Perform due diligence audit on behalf of government departments Responsible for providing business advisory services to local Small and Medium Entreprises (SME) in Malaysia.- Identify growth opportunities along with drafting and documenting business plans for SME companies- Supported in facilitating government incentives, i.e., MSC status and Bio Nexus to 2 clients- Perform due diligence audit on behalf of government departments



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Executive

  • Mar 2008 - Sep 2009

  Accountable for client servicing, brand strategy development and implementation of advertising campaigns for CIMB Group, notable investment and consumer bank in Malaysia.- Develop, manage and implemented approximately successful 22 campaigns that build the confidence of the client to extend the contract by 2 years- Assisted in alleviating CIMB to be the 3rd Malaysia’s most valuable brand for 2 consecutive years (2008 and 2009)- Handpicked and attended a prestigious in-house training called “Hothouse”