Experience

i-media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Director

  • Apr 2014 - Present



Reader's Digest Association

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Head of Advertising & Partnerships

  • Oct 2011 - Apr 2014

  •Responsible for all the touch points of Reader’s Digest both online and offline. •Strategic responsibility for sales operation & responsible for 5 members of staff. •Worked on the procurement and delivery of a new website going live in Nov 2013. •Also ran Partnerships e.g. the LV, Healthspan and BUPA Partnerships – the BUPA partnership alone worth £50,000 over a 6 month period. •Increased online advertising by 65% yoy – Creative solutions by 39% yoy and stabilised overall revenue yoy during a 35% decrease in circulation. •Responsible for P&L of the department & direct line report to the CEO – including presence at board meetings. •Member of PPA Marketing Board. Show less



Touchdown Marketing

• Consultant - Jamie Oliver Magazine

  • Jun 2010 - Sep 2011

  •Consultancy role at Touchdown Marketing on Jamie Magazine. •Working with the MD of Touchdown on a new publishing strategy. •Developing new sales strategies for agencies, clients, online and creative solutions. •Consultancy role at Touchdown Marketing on Jamie Magazine. •Working with the MD of Touchdown on a new publishing strategy. •Developing new sales strategies for agencies, clients, online and creative solutions.



Think

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Director

  • Jan 2009 - Jun 2010

  •Managing the commercial team of the UK’s 14th largest publishing agency specialising in membership and charity sectors. •Day to day management of 1 sales manager and 8 sales executives working across 13 titles and 4 websites. •Extensive account management experience – liaising with all Think Publishing’s clients to investigate revenue and sponsorship streams with their affiliate partners. •Building strategies for each of the brands - forecasting and setting budgets for each individual brand and reporting to the board on each revenue stream. •Increased advertising revenues by 7% y.o.y. in the worst recession in decades. •Oversaw the launch of BEER magazine for the Campaign for Real Ale - the Customer Magazine of the year at the APA Awards in 2009 - increasing revenue by 18% y.o.y. •Oversaw the re-launch of aat.org.uk and the launch of aat-jobs.co.uk Show less



Associated Newspapers

• United Kingdom
• Media Production
• 100 - 200 Employee

• Group Head - ES Magazine

  • Jan 2008 - Dec 2008

  •Covering maternity leave - managing of a team of 3 sales executives on the weekly magazine of the London Evening Standard. •Managing across into the client team particularly on the key Luxury and Food sectors. •Management of creative solutions within ES magazine e.g. advertorials, promotions, gatefolds, sponsorship, wraps etc (e.g. the launch activity of Westfield). •Liaised with senior management, editorial and marketing in addition to forecasting and sales strategy. •Visible presence at senior level at all the top London Advertising Agencies. •Also responsible for the running of specials such as “Taste of London” and “The Influentials”. Show less



SevenC3

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Business Development Manager - Sainsbury's Media & Delicious Magazine

  • Mar 2003 - Dec 2007

  •Selling tailor made creative solutions across Sainsbury’s Magazine and Delicious. •Account managing Sainsbury’s buyers, suppliers as well as London advertising agencies. •Worked on the successful launch of Sainsbury’s Fresh Ideas and Try Something New - creating the sales strategies managing a team of 5 on launch. •Working across 3 key categories - the results in the year trading 2007 were impressive – Frozen Foods spend up 100% to £416k. Hot Convenience grew 60% to a total spend of £240k. Meat and Fish grew 30% to £344k •London agency portfolio comprised Carat, Mediacom and Universal McCann all of these held share across an increasingly competitive market in 2007. Show less



Time Inc. UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Advertisement Manager - Mizz & 19 - Homes & Gardens/Country Homes & Interiors

  • Jan 2000 - Feb 2003

  •From Nov 2000 - managing a team of 4 sales executives and responsible for their training and day to day management. •Implemented a successful sales strategy which was aimed at stabilising yields across both titles at a time when the teenage market was in free fall. Working with other titles at IPC to maximise our trading potential. •The role required active participation in the formulation of budgets and also in forecasting. •Agencies: Mediacom – Universal McCann – Carat and Mindshare. •From Jan 2000 to Oct 2000 - managing a team of 3 in a sales team of 12 across the two luxury brands in the IPC home interest portfolio. •Active participation in the formulation of budgets and also in forecasting. •Brand ambassador for both titles – ensuring at the forefront of not just my team but also the other 9 sales executives. •Implementation of successful sales strategy - aimed at increasing the luxury goods categories across both titles •Agencies: Mediacom – Universal McCann – Carat and Mindshare Show less



emap elan

• Account Manager

  • Apr 1998 - Dec 1999



Citrus

• London, United Kingdom

• Senior Sales Executive - Ford Magazine

  • Mar 1996 - Apr 1998



Centaur Media Plc

• United Kingdom
• Business Consulting and Services
• 100 - 200 Employee

• Display Sales Executive

  • Mar 1995 - Feb 1996

• Classified Sales Executive

  • Mar 1994 - Mar 1995



ILTC

• Paris Area, France

• English Lanuage Trainer

  • Oct 1990 - Dec 1993