Experience

The J
• Canada
• Writing and Editing
• Chief Marketing Officer

  • Apr 2022 - Present


iwi

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Marketing, eCommerce & Innovation

  • Feb 2021 - Mar 2022

  Lead the transformation of the brand and turning iwi into the fastest growing Omega-3 in the US, as well as into a leader of the plant-based nutrition space.

• Director Of Marketing & Innovation

  • Nov 2018 - Jan 2021

  Led the strategic brand development of iwi as the leader in algae-based nutrition as well as the expansion via innovation.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Marketing Manager, Frito Lay Portfolio

  • Mar 2017 - Nov 2018

  Drove Frito Lay core portfolio (Lay’s, Doritos, etc.) marketing programs during the 4 major holidays (Super Bowl, Summer, etc.), through the development of marketing campaigns, consumer engagement programs, best in class POS, and robust digital activations.

• Senior Innovation Marketing Manager

  • Oct 2015 - Feb 2017

• International Innovation Project Manager

  • Mar 2014 - Sep 2015

  Leading all international baked innovation projects developed by the PepsiCo´s Baked Category Innovation Center.

• International Innovation Associate Manager

  • Sep 2012 - Feb 2014

  PepsiCo Mexico Foods - Baked Snacks North America



Tapioca Beverages GmbH

• Co-Founder & CMO

  • Aug 2011 - Jul 2012

  Created and implemented an innovative bubble tea concept for the German market under the brand Coy & Dan’s Tapioca House. Prinz Magazine, one of the most important magazines for gastronomy and entertainment, awarded the concept with the first prize in its category. Created and implemented an innovative bubble tea concept for the German market under the brand Coy & Dan’s Tapioca House. Prinz Magazine, one of the most important magazines for gastronomy and entertainment, awarded the concept with the first prize in its category.



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• MBA Thesis

  • Apr 2011 - Jul 2011

  Master thesis within the Global Purchasing Department: „The relationship between supplier environmental sustainability and supplier operational performance – literature review and empirical analysis“ Master thesis within the Global Purchasing Department: „The relationship between supplier environmental sustainability and supplier operational performance – literature review and empirical analysis“



Bubba Inc

• Online Media
• 1 - 100 Employee

• Co-Founder and CMO

  • Jul 2009 - Dec 2010

  Identified a business idea from Asia and adapted it as an innovative concept to the Mexican market. Organized the strategic commercial direction and its execution. Within the first two years four shops were opened and franchises were being developed for expansion. Identified a business idea from Asia and adapted it as an innovative concept to the Mexican market. Organized the strategic commercial direction and its execution. Within the first two years four shops were opened and franchises were being developed for expansion.

• Innovation Project Leader

  • Sep 2008 - Jan 2010

  Led the innovation as well as the revenue management projects for the Foods Salty Business Units brands. Managed and guided a cross-functional team from the Marketing, Finance, R&D Product and Packaging, Logistics, Engineering and Operations Department. Led the innovation as well as the revenue management projects for the Foods Salty Business Units brands. Managed and guided a cross-functional team from the Marketing, Finance, R&D Product and Packaging, Logistics, Engineering and Operations Department.



Inmuevent

• Spain
• Software Development

• Co-Founder and General Manager

  • Aug 2004 - Dec 2008

  Created and implemented an innovative business concept, which revolutionized the furniture rental industry in Mexico. Created and implemented an innovative business concept, which revolutionized the furniture rental industry in Mexico.



Global Supply Group

• United States
• Chemical Manufacturing

• Procurement Manager

  • Jan 2006 - Jul 2008

  Conducted market research and Chinese supplier evaluation analysis, in order to offer customers the best possible combination of quality, price and service. Conducted market research and Chinese supplier evaluation analysis, in order to offer customers the best possible combination of quality, price and service.