Designer - Experience Design

• Oct 2022 - Present

Art Director / Designer

• Sep 2015 - Present

Worked closely with direct clients to create and conceive designs to constantly meet their requirements, deadlines and budgets. Manage all changes, financial, quote/invoice and administrative functions. Key Achievements: • Completed a rebranding exercise for Cathay Organisation and Cineleisure in 2018 and did in-mall collaterals for The Cathay and Cineleisure from 2018 till present. • Successfully pitched, won and a completed an Annual Report(MWS) which comprise an A4-sized report and also A5-sized of the same in both English and Chinese. • Provided proposal layout and design ideas under tight deadlines. • Established a trusting relationship with clients. Show less

Art Director

• Jul 2013 - Sep 2015

Managed and conceptualised all creative aspects for eDM, DM, photo-styling for IG and any design requirements from internal departments. Worked on multiple projects and managing timeline and priorities. Key Achievements: • Won an award for an internal campaign (a yearly community event with UN Women and Club 21 Cares) and raised $113,000 which also led to a 33% increase in sales during that period. • Designed menus, food tags and wall decorations for Como Cuisine for F1. • Provided in-store design for the newly launched Supernature store/cafe at Forum The Shopping Mall. Show less

Senior UI Creative

• 2010 - 2013

Conceptualised all internal creatives from presentation, branding and also my new venture into mobile apps. Did wire-framing and design. Had the opportunity to engage with many mobile developers during the early growing stages in the mobile banking industries and gained invaluable experience. Key Achievements: • Designed and launched the first mobile banking app for UOB. Conceptualised all internal creatives from presentation, branding and also my new venture into mobile apps. Did wire-framing and design. Had the opportunity to engage with many mobile developers during the early growing stages in the mobile banking industries and gained invaluable experience. Key Achievements: • Designed and launched the first mobile banking app for UOB.

Art Director

• 2008 - 2010

My first exposure to advertising and was fortunate to have done two radio and TVC commercials. I was also in charge of print ads for Goldheart, Burger King, Olympus camera and 7-11 during my time there. Key Achievements: • Did a TVC for Lancaster Retinology total age serum featuring Diana Ser. My first exposure to advertising and was fortunate to have done two radio and TVC commercials. I was also in charge of print ads for Goldheart, Burger King, Olympus camera and 7-11 during my time there. Key Achievements: • Did a TVC for Lancaster Retinology total age serum featuring Diana Ser.

Art Director

• 2004 - 2008

Handled mostly BTL stuff, mainly brochures and POSM. Key Achievements: • Successfully pitched and won Sony Asia Camera for their regional BTL materials (Camera brochure and POSM). Held the account for 3 years. Handled mostly BTL stuff, mainly brochures and POSM. Key Achievements: • Successfully pitched and won Sony Asia Camera for their regional BTL materials (Camera brochure and POSM). Held the account for 3 years.