Experience

Transmedia Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President Client Engagement

  • Nov 2018 - Present



Public Relations

• Consultant

  • Sep 2016 - Present

  Implemented strategic PR programs on behalf of clients to include writing and distributing press releases, researching and developing comprehensive media lists to include bloggers and social media venues, secured media interviews and placements. Clients: Lift Disability Network, Restoration Café, Phaneuf Funeral Homes and Crematorium, Bark City, Axenics.• Secured interviews and media placements on major media venues for restaurant grand opening.• Responsible for all major media attendance for the official service for abandoned cremains.



The Gab Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Strategist

  • Jan 2018 - Sep 2018

  The Gab Group is a nationally recognized, award-winning public relations and promotional brand marketing agency specializing in luxury lifestyle, restaurant brands, hospitality, visionary companies and market disruptors. Offices in Boca/Miami, NY, LA.• Thought leadership: speaking engagements, awards, content placements, key partnerships.• Research, identify and develop deep relationships with media to build and gain trust and rapport. • Creatively leverage current events and news-worthy story angles to secure media placements. • Day-to-day liaison between the agency and clients.• Project management.



LaVoieHealthScience

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • Jan 2016 - Sep 2016

  Strategic communications firm specializing in life sciences.Developed and managed strong relationships with key local and national industry reporters, responded in a timely manner to reporters requests, research, write and distributed news releases, conducted media training, oversaw and implemented day-to-day client communications plan, managed account team, and contributed to new business development. Clients: Oticon, Newron Pharmaceuticals, Hydra Bioscience, Apbro, Cydan, NewLink Genetics.• Executed MarCom Gold award winning multi-tier plan for medical device national launch.• Encompassed videos, multiple press releases, mat release, infographic, Harris Poll QuickQuery, national TV spots, and media interviews for key company spokespeople.• Results: $670,000 in ad equivalency and over 350M in audience reach and circulation.



Colette Phillips Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Director

  • Aug 2011 - Sep 2015

  PR firm specializing in multicultural marketing and communications.Oversaw all marketing communications on behalf of clients. Any given day could include developing and implementing annual and quarterly strategic and creative marketing/PR communications plans, implementing social media and digital marketing, mentoring and coaching junior staff and interns, managing client budgets, day-to-day client account activity, participating in new business development, overseeing graphic design for client collateral, media buying, counseling company leaders regarding media inquiries, event and project management, crisis communications, securing sponsorships and speaking engagements, submitting award nominations and more.



Community Bridges

• United States
• Individual and Family Services
• 1 - 100 Employee

• Director of Development & Outreach

  • Nov 2007 - Apr 2010

  Human services nonprofit providing support to people who experience disabilities.Conceptualized and executed marketing, PR and development strategies to maximize business exposure, attract and retain key stakeholders, and drive profits for human services organization. Managed fundraising budget, campaigns and events. Key successes: Established the first state-wide area agency development directors monthly meeting to heighten public awareness and networking opportunities; initiative resulted in establishing an annual direct support day event on the State House lawn and feature stories that ran in major media outlets across the state.• Drove 33% increase over previous years for employee giving United Way fundraising campaign.• Wrote and produced a 3.3% ROI on annual fundraising appeal campaign.• Established the agency's first donor recognition event.



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Director of Development & Communications

  • Aug 2005 - Sep 2007

  Served as organizations public affairs representative during natural disasters. Worked closely with chapter leadership to implement fundraising programs to reach financial development goals. Managed largest annual fundraising event, the Red & White Ball, for over 300 guests. Produced eye-catching printed pieces to increase brand awareness: annual reports, brochures, program books, invitations, posters, flyers. Maintained donor database through Giftmaker Pro; provided donor recognition and gift acknowledgements. Secured sponsorships and in-kind gifts for events. Regular reporting directly to ARC board on all aspects of chapter fundraising activities including PowerPoint presentations. Provided current web content to web designer. Certified in Public Affairs training to supervise PA activities during national disaster assignments.



Agnew, Carter, McCarthy

• Associate Marketing Manager

  • Aug 1992 - Oct 1995

  Specialized in consumer products. Clients: Ocean Spray, The Boston Globe, Boston Museum of Science, Ringling Bros. and Barnum & Bailey Circus, Boys & Girls Club, Massachusetts Environmental Trust. Exceeded expectations by tripling number of visitors to the first annual Massachusetts Cranberry Harvest Festival for Ocean Spray (1993). Secured feature stories in local and national media outlets including in-flight magazines. ROI 5:1 Recognized with agency awards for outstanding achievement and contribution.



Temple News Magazine

• Assistant to Editor

  • Jan 1989 - Jan 1990

  Researched and gathered information for the editor and contributed articles for publication in the campus magazine. Researched and gathered information for the editor and contributed articles for publication in the campus magazine.