Adora Lu
Manager, DSP Operations at Magnite- Claim this Profile
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Experience
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Magnite
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Public Relations and Communications Services
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Manager, DSP Operations
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Jun 2022 - Present
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Senior Manager, DSP Operations
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May 2021 - Jun 2022
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Telaria
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager, Programmatic Demand Operations
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Aug 2018 - Jun 2021
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Account Manager, Programmatic Operations
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Oct 2014 - Jun 2018
Telaria(formerly Tremor Video SSP) is a fully programmatic, self-service platform for premium video partners. We are a video monetization software company that guides premium publishers to maximize their advertising return across mobile, desktop, and CTV/OTT video inventory and also provides demand partners with greater control, transparency, safety and effectiveness. As a programmatic account manager, I ensure our DSP partners can reach their goals by accessing premium video and CTV/OTT inventory through Telaria VMP. - Driving spends by optimizing programmatic buying and bidding performance in Open Auction and Private Marketplace. - Customize PMP deals to best fit demand partner's targeting criteria and KPIs. - Identify trends through data-driven insights to inform revenue optimization strategies. Show less
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mPOINT, Inc.
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Information Technology & Services
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1 - 100 Employee
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Programmatic Advertising and Marketing Manager
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Dec 2011 - Sep 2014
mPoint Media combines ad tech exchange solutions’ expertise with a deep knowledge of US and China in a way that distinguishes it from other programmatic solutions and data management platforms. It acts as a link between West and East by offering a secure, measurable pathway for brands to reach opportunity-rich market. - Mobile In-App Advertising - Fundraising - Mobile Game IP Exportation - Campaign Management - Marketing Research mPoint Media combines ad tech exchange solutions’ expertise with a deep knowledge of US and China in a way that distinguishes it from other programmatic solutions and data management platforms. It acts as a link between West and East by offering a secure, measurable pathway for brands to reach opportunity-rich market. - Mobile In-App Advertising - Fundraising - Mobile Game IP Exportation - Campaign Management - Marketing Research
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Siemens EDA (Siemens Digital Industries Software)
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Software Development
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700 & Above Employee
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Intern - Branding & Advertising, Corporate Communications Department
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May 2010 - Oct 2010
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Education
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University of International Business and Economics
Bachelor’s Degree,, Business Administration and Management, Chinese Language and Literature -
美国佛罗里达国际大学
Master of Business Administration (M.B.A.), Business, Marketing, Finance, Accounting and Operations