Adora Lu

Manager, DSP Operations at Magnite
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Location
Los Angeles Metropolitan Area

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Experience

    • Public Relations and Communications Services
    • Manager, DSP Operations
      • Jun 2022 - Present

    • Senior Manager, DSP Operations
      • May 2021 - Jun 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager, Programmatic Demand Operations
      • Aug 2018 - Jun 2021
    • Account Manager, Programmatic Operations
      • Oct 2014 - Jun 2018

      Telaria(formerly Tremor Video SSP) is a fully programmatic, self-service platform for premium video partners. We are a video monetization software company that guides premium publishers to maximize their advertising return across mobile, desktop, and CTV/OTT video inventory and also provides demand partners with greater control, transparency, safety and effectiveness. As a programmatic account manager, I ensure our DSP partners can reach their goals by accessing premium video and CTV/OTT inventory through Telaria VMP. - Driving spends by optimizing programmatic buying and bidding performance in Open Auction and Private Marketplace. - Customize PMP deals to best fit demand partner's targeting criteria and KPIs. - Identify trends through data-driven insights to inform revenue optimization strategies. Show less

    • Information Technology & Services
    • 1 - 100 Employee
    • Programmatic Advertising and Marketing Manager
      • Dec 2011 - Sep 2014

      mPoint Media combines ad tech exchange solutions’ expertise with a deep knowledge of US and China in a way that distinguishes it from other programmatic solutions and data management platforms. It acts as a link between West and East by offering a secure, measurable pathway for brands to reach opportunity-rich market. - Mobile In-App Advertising - Fundraising - Mobile Game IP Exportation - Campaign Management - Marketing Research mPoint Media combines ad tech exchange solutions’ expertise with a deep knowledge of US and China in a way that distinguishes it from other programmatic solutions and data management platforms. It acts as a link between West and East by offering a secure, measurable pathway for brands to reach opportunity-rich market. - Mobile In-App Advertising - Fundraising - Mobile Game IP Exportation - Campaign Management - Marketing Research

    • Software Development
    • 700 & Above Employee
    • Intern - Branding & Advertising, Corporate Communications Department
      • May 2010 - Oct 2010

Education

  • University of International Business and Economics
    Bachelor’s Degree,, Business Administration and Management, Chinese Language and Literature
    2004 - 2017
  • 美国佛罗里达国际大学
    Master of Business Administration (M.B.A.), Business, Marketing, Finance, Accounting and Operations
    2008 - 2010

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