Experience

Fachhochschule Nordakademie Elmshorn

• Germany
• Higher Education
• 1 - 100 Employee

• Head of Marketing & Sales

  • Dec 2021 - Present



[ • ] focusedmarketing » strategy | brand | marketing consultancy «

• Owner

  • Sep 2019 - Present

  specialized on customer centricity. specialized on customer centricity.



focused [ on ] retail – c o n s u l t a n t s

• Germany
• Management Consulting
• 1 - 100 Employee

• Consulting Specialist

  • Nov 2020 - Nov 2021

  focused [on] retail is the specialist consultants for online brands and e-commerce pure players in the areas of omnichannel strategy development, operational strategy piloting and omnichannel rollout. focused [on] retail is the specialist consultants for online brands and e-commerce pure players in the areas of omnichannel strategy development, operational strategy piloting and omnichannel rollout.



A.W.Niemeyer GmbH

• Germany
• Retail
• 1 - 100 Employee

• Interim Head of E-Commerce & CRM (part time)

  • Mar 2020 - Nov 2021



Vapiano SE

• Member Of The Supervisory Board

  • Aug 2019 - Jun 2020



Hochschule Macromedia | Macromedia University of Applied Sciences

• Germany
• Higher Education
• 300 - 400 Employee

• Lecturer (freelance basis)

  • Oct 2016 - Mar 2020

  2019/2020 – Lecturer for "marketing", course of studies internat. management 2016/2017 – Lecturer for "commerce", course of studies internat. management 2019/2020 – Lecturer for "marketing", course of studies internat. management 2016/2017 – Lecturer for "commerce", course of studies internat. management



KundenbüroHH N&R GmbH & Co. KG

• Partner & Owner

  • Jan 2012 - Aug 2019

  Marketing Consultancy for Multi-Channel-Retailers, which are looking for customer-orientated solutions on how to fully integrate their sales channels. For best shopper experience and customer satisfaction, both on- and offline. For new store concepts based on omni-channel-commerce. Marketing Consultancy for Multi-Channel-Retailers, which are looking for customer-orientated solutions on how to fully integrate their sales channels. For best shopper experience and customer satisfaction, both on- and offline. For new store concepts based on omni-channel-commerce.



Takko Fashion

• Germany
• Retail
• 700 & Above Employee

• Head of Marketing & Visual Merchandise

  • Apr 2010 - Dec 2011

  For all 16 Takko-Countries: Brand Management. TV-Campaign-Development. Production of Retail-Stores-Prospectuses. Online-Marketing. CRM-Campaigns / Direct Marketing. Public Relations. Visual Merchandise. For all 16 Takko-Countries: Brand Management. TV-Campaign-Development. Production of Retail-Stores-Prospectuses. Online-Marketing. CRM-Campaigns / Direct Marketing. Public Relations. Visual Merchandise.



Conrad Electronic Group

• Germany
• Retail
• 500 - 600 Employee

• Head of Marketing & Branding

  • Nov 2008 - Mar 2010

  Brand Management, Campaign Development, Multi-Channel-Advertising, B2C-Online-Marketing, Retail-Trade-Marketing Brand Management, Campaign Development, Multi-Channel-Advertising, B2C-Online-Marketing, Retail-Trade-Marketing



Tchibo

• Germany
• Retail
• 700 & Above Employee

• Head of Marketing "Living & Electronics"

  • Oct 2006 - Oct 2008

  Category Management: Trend Scouting, Product Development, Sourcing and Marketing of Non-Food Products of the Segments "Living & Electronics".

• Head of Non-Food-Advertising

  • Sep 2002 - Sep 2006

  Development and Realisation of weekly Advertising Campaigns for Tchibo's Non-Food-World. Multi-Channel-Approach: TV, Print, Out-Of-Home, Radio, Magazines, Catalogues, Online-Shop. Development and Realisation of Non-Food-Packaging.

• Marketing Manager

  • Sep 1991 - Aug 2002