Adnan Qureshi
Partner at Communicat Design- Claim this Profile
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Bio
Arslan Mian
I enjoyed working under Adnan at CityFM89, he was a great mentor and I got to learn a lot under his leadership. Since this was my first full time job, I appreciated Adnan's patient leadership that allowed me to mature overtime in my role. He always motivated me by acknowledging a job well done and was there to offer his help and guidance when needed. He encouraged innovation and was receptive to new ideas. He would give me the opportunity to lead new projects on my own but under his guidance and that was great confidence booster. I really respect how he was honest with his feedback that helped me grow and improve as a professional. As far as his work as head of marketing is concerned I believe he took CityFM89's brand presence to new heights under his effective leadership and achieved great results for the company.
Bilal F.
Adnan was our key guy when it came to connecting to media industry and he was always very forthcoming in paving the path to connect. We were able to get some of the early traction in radio industry which was crucial for our early startup validation days. He's one of the few creative industry people who have both the creative thinking skill along with high professional work ethics.
Arslan Mian
I enjoyed working under Adnan at CityFM89, he was a great mentor and I got to learn a lot under his leadership. Since this was my first full time job, I appreciated Adnan's patient leadership that allowed me to mature overtime in my role. He always motivated me by acknowledging a job well done and was there to offer his help and guidance when needed. He encouraged innovation and was receptive to new ideas. He would give me the opportunity to lead new projects on my own but under his guidance and that was great confidence booster. I really respect how he was honest with his feedback that helped me grow and improve as a professional. As far as his work as head of marketing is concerned I believe he took CityFM89's brand presence to new heights under his effective leadership and achieved great results for the company.
Bilal F.
Adnan was our key guy when it came to connecting to media industry and he was always very forthcoming in paving the path to connect. We were able to get some of the early traction in radio industry which was crucial for our early startup validation days. He's one of the few creative industry people who have both the creative thinking skill along with high professional work ethics.
Arslan Mian
I enjoyed working under Adnan at CityFM89, he was a great mentor and I got to learn a lot under his leadership. Since this was my first full time job, I appreciated Adnan's patient leadership that allowed me to mature overtime in my role. He always motivated me by acknowledging a job well done and was there to offer his help and guidance when needed. He encouraged innovation and was receptive to new ideas. He would give me the opportunity to lead new projects on my own but under his guidance and that was great confidence booster. I really respect how he was honest with his feedback that helped me grow and improve as a professional. As far as his work as head of marketing is concerned I believe he took CityFM89's brand presence to new heights under his effective leadership and achieved great results for the company.
Bilal F.
Adnan was our key guy when it came to connecting to media industry and he was always very forthcoming in paving the path to connect. We were able to get some of the early traction in radio industry which was crucial for our early startup validation days. He's one of the few creative industry people who have both the creative thinking skill along with high professional work ethics.
Arslan Mian
I enjoyed working under Adnan at CityFM89, he was a great mentor and I got to learn a lot under his leadership. Since this was my first full time job, I appreciated Adnan's patient leadership that allowed me to mature overtime in my role. He always motivated me by acknowledging a job well done and was there to offer his help and guidance when needed. He encouraged innovation and was receptive to new ideas. He would give me the opportunity to lead new projects on my own but under his guidance and that was great confidence booster. I really respect how he was honest with his feedback that helped me grow and improve as a professional. As far as his work as head of marketing is concerned I believe he took CityFM89's brand presence to new heights under his effective leadership and achieved great results for the company.
Bilal F.
Adnan was our key guy when it came to connecting to media industry and he was always very forthcoming in paving the path to connect. We were able to get some of the early traction in radio industry which was crucial for our early startup validation days. He's one of the few creative industry people who have both the creative thinking skill along with high professional work ethics.
Experience
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Communicat Design
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Pakistan
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Design Services
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1 - 100 Employee
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Partner
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Jun 2011 - Present
Client Portfolio:Sapphire Foods LimitedDiamond Fabrics LimitedBrand Merchants Co.JW SEZ (Formerly Ruba SEZ) Haier GroupLUMSMILLSCityFM89The Asia FoundationCanada-Pakistan Basic Education ProjectTareen Education Foundation Client Portfolio:Sapphire Foods LimitedDiamond Fabrics LimitedBrand Merchants Co.JW SEZ (Formerly Ruba SEZ) Haier GroupLUMSMILLSCityFM89The Asia FoundationCanada-Pakistan Basic Education ProjectTareen Education Foundation
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SAPPHIRE FOODS LIMITED
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United Kingdom
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Import & Export
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1 - 100 Employee
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Business Unit Head
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Mar 2015 - Feb 2017
Developed Greenfield Business Plan for value added products with in-depth feasibility study, leveraging market insights and formulation of operational strategy as part of the core team.Spearheaded the expansion project for WGBU and delivered a YOY 25% increase in volume and revenue.Ran a Credit Recovery project from Household and B2B customers resulting in a 96% success rateStreamlined Credit Recovery and Cash Collection system to significantly improve the monthly cash flows.Formulated the Household Customer recruitment strategy including hiring and training of the field team. Designed, developed and deployed various BI and Reporting solutions with the MIS department to improve UOS ratio for the Distribution and Collection functions.
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Head of Marketing [LHE, ISB, FSD] / Station Manager
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Nov 2009 - Oct 2014
Due to lean structure of the organization, I’ve been involved in operations, marketing (ATL, BTL and Online), retail sales and programming of Lahore, Islamabad and Faisalabad region.Formulated both online and on ground marketing strategies to increase brand awareness.Developed exclusive online campaigns tying-in with on-air and on ground promotion.Developed affiliate traffic to company’s new website and increased partnerships with local businesses and retail outlets by 50 percent.Developed budget plans for both online and conventional marketing campaigns to ensure highest ROI.Planned and executed large scale events and campaigns with cost savings of up to 15 percent from allocated budget.Conceptualized and managed online campaigns and undertook high budget project management tasks.
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Manager Marketing and Merchandising
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Dec 2008 - Nov 2009
Managed key customer accounts with sales exceeding $2.5M over a period of one year.Formulated production plans to ensure on-time product delivery at a 95 percent success rate.Developed new products, supervised sample construction and secured orders at 100 percent success rate.Devised pricing plans for each season to ensure recurring sales.Formulated production plans to ensure on-time product delivery at a 95 percent success rate.Facilitated the development of an online planning and reporting system.Managed a team of senior and junior merchandisers and provided training to new staff.
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Alienation Design
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United States
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Retail Apparel and Fashion
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Business Development Manager
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Nov 2007 - Nov 2008
Managed the marketing and sales process: lead generation; credentials pitch, solution pitch, negotiation, close, handover to the project management team.Proven track record of exceeding target by 20 percent.After just one month of joining the company, closed and won ongoing business deals with company’s potential clients.Represented Alienation Digital at the Internet World event held at Earl’s Court London. Seminars and Master classes included:- Google University keynote- Integrated Behavioural Marketing- Engagement Marketing: strategies for conversion and ongoing customer retention- Managing your marketing budget in challenging economy
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Scottish Widows
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United Kingdom
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Financial Services
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700 & Above Employee
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Financial Adminitrator
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Mar 2007 - Dec 2007
Handpicked for a 3 week extensive training program in Chatham to become an SME for the department.Planned and introduced new system amendments and work practices to ensure smooth operations reducing customer support calls by 50 percent.Resolved system and procedural bottlenecks by effective liaison with the Edinburgh team and the offshore team managers. Handpicked for a 3 week extensive training program in Chatham to become an SME for the department.Planned and introduced new system amendments and work practices to ensure smooth operations reducing customer support calls by 50 percent.Resolved system and procedural bottlenecks by effective liaison with the Edinburgh team and the offshore team managers.
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Education
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2007 - 2007
Sales Transformations in Association with Targeting Innovations, Glasgow
Certificate course in Marketing and Sales Strategy -
2005 - 2006
Heriot-Watt University
MSc. International Business and Marketing, Key Courses: International Business and Marketing, Operations and E-business, Competitive Strategy, -
1999 - 2002
National College of Arts, Lahore
Bachelor of Design
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