Adnan Ashraf

Data Consultant at Talal Group of Companies
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Location
Dubai, AE

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Experience

    • United Arab Emirates
    • Retail
    • 1 - 100 Employee
    • Data Consultant
      • May 2023 - Aug 2023

      Dubai, United Arab Emirates - Consulted the Enterprise Resource Planning team on creating and analyzing data-driven reports and dashboards relevant to the retail industry. - Assessed the feasibility of analytical tools relevant to the company, in line with the SAP environment. - Delivered a presentation and formula sheet on analytical reports relevant to the retail sector (Top 1000 skus, product purchase spikes, product and category performance, promotion performance) to be implemented on the SAP analytical cloud

    • Netherlands
    • Software Development
    • 1 - 100 Employee
    • Junior Site Merchandiser
      • Nov 2022 - Apr 2023

      Dubai, United Arab Emirates - Maintained website pages for Home-Kitchen, Appliances, Sports, Stationery, Books, and Media, ensuring adherence to the campaign calendar and performing routine quality checks. - Assisted in executing 15+ campaigns based on market trends and customer sentiment, along with tracking search trends and performing external benchmarking. - Collaborated with stakeholders to execute platform-level and category-level sales campaigns (Yellow Friday sale, Big deal sale, Ramadan sale, etc.). -… Show more - Maintained website pages for Home-Kitchen, Appliances, Sports, Stationery, Books, and Media, ensuring adherence to the campaign calendar and performing routine quality checks. - Assisted in executing 15+ campaigns based on market trends and customer sentiment, along with tracking search trends and performing external benchmarking. - Collaborated with stakeholders to execute platform-level and category-level sales campaigns (Yellow Friday sale, Big deal sale, Ramadan sale, etc.). - Enhanced customer journeys by analyzing touchpoints and funnel performance to optimize the user experience. - Utilized looker dashboards to improve webpage structure and content to generate ad hoc reports, including search trend reports, CTR reports, page performance, funnel performance, and search versus merchandising analysis. - Analyzed sales data and structured navigation routes on the noon app and website of the Hard-lines categories. Show less

    • Accounting
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2022 - Jul 2022

      Dubai, United Arab Emirates Responsibilities included: - Assisting Ecommerce manager in executing an action plan to significantly raise business performance and ecommerce conversions - Actively reviewing websites health and user insights using google analytics - Updating product tags and improving search engine optimization for Aldoshoes.me - Analysis of sales reports to identify top selling merchandise for further promotion - liaising between the company and a digital marketing agency to promote… Show more Responsibilities included: - Assisting Ecommerce manager in executing an action plan to significantly raise business performance and ecommerce conversions - Actively reviewing websites health and user insights using google analytics - Updating product tags and improving search engine optimization for Aldoshoes.me - Analysis of sales reports to identify top selling merchandise for further promotion - liaising between the company and a digital marketing agency to promote awareness and sales for ecommerce Show less

    • United Arab Emirates
    • Higher Education
    • 700 & Above Employee
    • Student Tutor
      • Sep 2021 - Dec 2021

      Sharjah, United Arab Emirates As a student tutor, I helped fellow students to clarify and review materials taught in class, explain concepts and solve specific problems for the Supply Chain Management course under the Department of Marketing and Information Systems at AUS.

    • Intern
      • Jan 2021 - Feb 2021

      Dubai, United Arab Emirates Provided assistance to the marketing team in setting up a digital presence. Streamlined the promotional aspects of the retail division. Liaised with agencies in designing and managing the company's flyer app. Provided content for company website and profile. Assisted in product fulfillment & advertising for the company's amazon vendor division.

Education

  • University of Warwick - Warwick Business School
    Master's degree, Business Analytics
    2023 -
  • American University of Sharjah
    Bachelor of Science in Business Administration - BSBA, Marketing, Finance
    2018 - 2022

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