Experience

Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Head of Sales

  • juin 2022 - - aujourd’hui

  Heading the Sales & Operations of Snackcity- Snacks Division of Ismail Industries. Reporting to COO of the Company.Managing a Team of almost 300- Persons. 3 RSMS, 1 KAM, 13 ASMs, 40 plus TSMs and 250 plus DSRs.Responsible for Sales, Operations and P & LKey Achievements:36 % Growth in last 3 Months with back to back 2 Ever Highest Sales. Heading the Sales & Operations of Snackcity- Snacks Division of Ismail Industries. Reporting to COO of the Company.Managing a Team of almost 300- Persons. 3 RSMS, 1 KAM, 13 ASMs, 40 plus TSMs and 250 plus DSRs.Responsible for Sales, Operations and P & LKey Achievements:36 % Growth in last 3 Months with back to back 2 Ever Highest Sales.



Super Crisp

• Food and Beverage Services
• 1 - 100 Employee

• Head Of Sales & Marketing

  • juil. 2019 - mai 2022

  • Directly Reporting to Chief Executive. Team of 4 Regional Managers, 1 Key Account Manager, 12 Area Managers, 60 plus Territory Executives & Key Account Executives and around 270 plus Order Bookers are working in whole Pakistan. More than 180 Distributors are distributing across Pakistan.• Looking after the business of whole Pakistan in Modern Trade, Lower Trade & HORECA and responsible for P & L of company. Responsible for Designing Sales & Marketing Strategies with Annual Budgets and Controlling those Sales & Marketing Budgets for ATL & BTL activities. • Responsible of annual turnover of more than 2.8 billion. Portfolio consists of 4 Categories: Chips, Nuts, Extrusion Products, Pallet Product with more than 60 SKUs.Key Achievements:• 146 % Growth in last 3 years ( More growth in 3 years which company got in last 36 years) and achieved all KPIS Targets including healthy bottom line in challenging COVID affected situation. Increased the Bottom Line by 7%. Successfully Broke the Records of Ever Highest Sales consistently. 68% Growth in year July 21 to June 22.• Increase the Numeric Coverage in GT from 30,000 Outlets to 70,000 Outlets. Increase the average Drop Size by focusing on HPOs by improving RTM Strategy. It created balanced focus on both GT & LMT business. Channel Specific Plans executed in GT & MT Business separately and increased the business by 40% in IMTs like Carrefour, METRO, Imtiaz, Chase Up, Al Fateh Chain, MCC and Save Marts whereas Business in GT increased by 100%. • Launched 3 New Flavors in Chips category Successfully in whole Pakistan and Got 250% Growth in Chips Category. Successfully launched new Flavor in Twister Category and Mexican Chili Flavor in Nuts category.• Focused on the High Price Products Sales by Re-Designing Product Mix Strategies which helped to boost Profitability e.g., Reduced Rs 10 Share from 65% to 25% and Increased Rs 50 Share from 25% to more than 50%.



National Food Products Company | NFPC Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• National Sales Manager

  • nov. 2017 - janv. 2019

  National Food Products Company UAEwww.nfpcgroup.com/National Food Products company is one of the largest FMCG Company in UAE in Dairy, Juices, Water & Bakery categories with leading brands like Lacnor, Milco, Gulf & Safa, Laban up,Oasis, Arla, Blue and International Royal Bakers. National Sales Manager: (UAE) November 2017 – January 2019• Directly Reporting to Sales Director.• Looked after the business of National Food Products Company's Bakery Brand International Royal Bakers in whole UAE in Modern Trade & Lower Trade.• Responsible for P & L of the Business Unit.• Responsible of annual turnover of more than 25 million. Portfolio consists of more than 40 products in different Fresh & Long Dated products like Slice breads, Buns & Roles and Pastries. • Developed the Team & operations structure by hiring, training the front-line sales team.• Supervising Team of 2 Area managers, 6 Supervisors & team of sales executives, merchandisers and van salesmenKey Achievements:• Re Structured the Sales Team, Commission package, Collection Procedure & Re Designed PJPs to increase and services leading to low distribution cost.• Developed the whole business in less than 6 months which included Hiring of whole team, Sales Training, Rout Planning, Traditional & Modern Trade Channel development, Product Display Planograms etc from scratch with monthly growth of more than 15% and closed the year with 18% Growth.• Developed the business with Key Customers of Modern Trade like Carrefour, LULU, Union Coops, Sharjah Coops, Al Ain Coops, Choitrams, Al maya, Grand Group, Zoom, Istanbul Group, Millennium Group, Talal Group, Madina Group etc.



Natural Ways

• Wellness and Fitness Services
• 1 - 100 Employee

• Head Of Sales Marketing ( CONSULTANCY)

  • févr. 2017 - sept. 2017

  Natural ways Sweets LLCNatural ways Sweets LLC is manufacturer of Nutritional Bars and Nougat Sweets. They are dealing with Institutions and now they decided to go in retail and HORECA. They just have acquired one factory in Egypt to manufacture Cornflakes & Cereals range with brand name ANGRY BIRD. Natural ways Sweets LLCNatural ways Sweets LLC is manufacturer of Nutritional Bars and Nougat Sweets. They are dealing with Institutions and now they decided to go in retail and HORECA. They just have acquired one factory in Egypt to manufacture Cornflakes & Cereals range with brand name ANGRY BIRD.



JK Sons Group

• United Arab Emirates
• Manufacturing
• 1 - 100 Employee

• Sales Manager-UAE

  • mars 2013 - sept. 2016

  Gallery Foods & Beverages LLCThe JK Sons Group of Companies was founded in 1965 as a one-shop enterprise with prime focus on wholesale and retailing of consumer electronics and photographic equipment. Gallery Foods and Beverages LLC, the youngest department of JK Sons Group of Companies, is a Food Distribution Company in Dubai, UAE and have been in the market for the past 10 years and are distributing food and consumables in all the UAE market and re-exporting to some GCC countries.Sales Manager-UAE March 2013 – Present • Reporting to Head of Sales & Marketing• Looking after the Food & beverage business in Lower Trade (B Class Super Markets & Groceries) with Team of 5 Sales Supervisor, 8 Sales Executives and 12 merchandisers. • Re Structured the Sales Team, Commission package, Collection Procedure & Re Designed PJPs to increase and services leading to low distribution cost.• Designed and implemented the Delivery Vehicle Product Plano gram to overcome damages in vehicle.Key Achievements:• Developed Product Returned Policy and reduced expiry from 7% to less than 1%.• Boosted the Van Sales by 40% by expanding the customer base by 25% and implement the Customer Filtration to increase high potential customer base and reducing low potential customers. Improved the collection by 120% and brought the DSO from 150 to 120 days.• Boosted B Class Supermarkets sales by 20% through better PJP redesigning of Sales Executives and Merchandisers. Improved the category Displays by New Listings, new agreements and ran Consumer promotions to boost the sales.• Launched two New Drinks ranges ( FBC Basil Seed & Sehtak), personal care range ( Ellino) and confectionery range ( CICI Jellys & Today Choco Cream Tubes) in van sales and B Class in whole UAE ( Grand Group, Al Manama, Nesto, Madin Group, West zone, Alam, Al Ahli, Fresh & More, Royal Emirates, Talal, Parco Group Group and Fatima Group etc)



Unifrutti Group

• Cyprus
• Food Production
• 400 - 500 Employee

• Key Retail & Food Services Business Development Manager -(Northern Emirates)

  • janv. 2012 - nov. 2012

  Unifrutti Middle East : A leader in fresh fruit production and distribution, Unifrutti is a growing and vibrant company with decades of global experience. The company passionately ensures that the fruits made available through its seamless supply-chain are fresh and full of all the natural nutrients that Nature lovingly bestows on them. In UAE, the company has two divisions, one is Fresh Fruits & Vegetables and other is Frozen & Dairy.Roles & Responsibilities• Senior supervisory role reporting to Division Manager. • Looking after the whole Frozen & Dairy Division for the northern emirates which includes Dubai, Sharjah, Ajman, UMQ and RAK. • Major re responsibilities to develop the new customers and new products for Key Retail, Wholesale, Caterers Restaurants, Ship chandlers and Traders.• Major products are Frozen Chicken, beef, mutton, vegetables and dairy cheese. • Additional responsibility was given to increase business in Key Accounts( Carrefour, Lulu, Spinneys, Geant, Panda, Choitram, almaya and Safeer) in Fruits & Vegetables.Key Achievements:  Won Medal and certificate for Ever Highest Sales in First Half of 2012. Last year monthly turnover was 1.2 to 1.5 million which is taken now to 2 million in first quarter of 2012 thus giving 45% growth over last year. Target achievement of 112% in 1st Quarter of 2012.



Unikai Foods PJSC

• United Arab Emirates
• Food and Beverage Services
• 100 - 200 Employee

• Sales Manager ( Ice Cream )

  • sept. 2010 - nov. 2011

  •• Reported directly to Managing Director & Strategic decision-making to manage Sales & Marketing in General Trade, Key Accounts and HORECA in whole UAE.• Responsible for Management of all Trade related Investments/promotions and Product Development.• Custodian of more than 4000 company assets worth 4 Million DHs. Responsible for the annual turnover of 35 Million DHs. Leading a team of 8 Sales Supervisors and 35 rout sales teams.• In store execution including product assortment/Plano grams, distribution expansion plans, shopper and trade activations especially in Key Accounts. Successfully negotiated annual agreements with all key accounts like LULU, UNION COOP, SPINNEY’s, CHOITRAM, GIANT, EMIRATES COOP, ABU DHABI COOP, HYPER PANADA and ALMAYA. • Sales forecasting and Target setting for Regional Sales teams, Sales Automation & MIS for Sales Teams.Key Achievements: Categorized the Customers according to Class & Channel. Successfully Developed and Implemented the Freezer & Delivery Van Plano gram Redesigned the PJPs to enhance the Routes Efficiency and reduce the Distribution cost Developing Sales Information System for analysis by implementing the Hand Held Devices Improvement in Cold chain system to improve the Vehicles Temperatures. Re launched the premium Stick range Magma. Developed Sales Training Manual and conducted Basic Sales Trainings course (6 X 9). Successfully negotiated long-term agreement with Key Account West Zone Chain of Super Markets and Baqer Mohebi Hyper Market.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Territory Sales Manager-Rawalpindi ( Pakistan )

  • janv. 2010 - oct. 2010

  • Reporting to Area Sales Manager• Looking after the Trade and OOH business.• Have expanded POP base by 198 Pops and have Re org the whole PJPs to induct one vehicle.• Responsibilities are Business Development, Distribution & Operations Management, Assets Control and Stocks Management• Main Towns are Wah, Taxilla, Abbottabad, Harripur, Attack, Talagang and Mansehrah etc. • Controlling the sales team of 20 people.• Responsible for coaching, training, sales operations, Service Levels, productivity and assets management.• Achieved highest 52% growth 1st Half of 2010 over LY and 25% over RSE.• Successfully launched the HHTs in area.

• Territory Sales Manager Islamabad ( Pakistan )

  • janv. 2008 - déc. 2009

  • Reporting to Area Sales Manager• Looking after the sales, operations & distribution and business development in Islamabad, Wah, Abbottabad, Attock , Muzaffarabad etc. • Controlling the sales team of 30 people.• Responsible for coaching, training, sales operations, Service Levels, productivity and assets management.• Achieved 15 % highest volume and 35% Value growth in North Branch in Trade 2008.

• Territory Sales Manager Quetta

  • juil. 2006 - déc. 2007

  • Reporting to Regional Sales Manager• Looked after the sales and distribution in whole Baluchistan.• Controlled the sales team of 10 people along with 7 Stock point dealers.• Looked after all Trade, Out of Home and Mobile channels.• Gave 34 % business growth in 2006 and 2007 despite Bughti crises in Baluchistan.• Established new Distribution Set Up• Expanded the coverage in trade from 1 town to 6 towns and increased Stock Point Dealers from 5 to 8.