Experience

K&N's

• Pakistan
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Chief of International Sales

  • Jun 2021 - Present

  From Poultry farms to frozen Value-added chicken products, as chief of International Sales at K&N's looking after sales around the Globe from K&N #USA #manufacturing facility and from #UAE Sales and distribution network. Mainly in Middle east and North America. A backward and forward integrated company from Cobb 500 US Chicken Sole Agent in Pakistan (From Grand Parent chick to Broiler and till value added products to consumers Table. All under umbrella of K&N's. From Poultry farms to frozen Value-added chicken products, as chief of International Sales at K&N's looking after sales around the Globe from K&N #USA #manufacturing facility and from #UAE Sales and distribution network. Mainly in Middle east and North America. A backward and forward integrated company from Cobb 500 US Chicken Sole Agent in Pakistan (From Grand Parent chick to Broiler and till value added products to consumers Table. All under umbrella of K&N's.



Volka Food International Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Manager Exports

  • Jun 2019 - May 2021

  Looking after International Sales of (Giggly, Cookania and Mario's Pasta), Boom Boom Bubble Gum, Milkee , Twisto , Jellies, Lollipops , Biscuits & Cookies (Tea Time )and Pasta around the Globe as well as private labeling, packaging changes alterations in recipe opens wide door to enter in any international market thus extended portfolio making things more challenging. Looking after International Sales of (Giggly, Cookania and Mario's Pasta), Boom Boom Bubble Gum, Milkee , Twisto , Jellies, Lollipops , Biscuits & Cookies (Tea Time )and Pasta around the Globe as well as private labeling, packaging changes alterations in recipe opens wide door to enter in any international market thus extended portfolio making things more challenging.



Continental Biscuits Limited

• Pakistan
• Food and Beverage Services
• 400 - 500 Employee

• Export Manager | JV Mondelez International

  • Jun 2017 - Jun 2019

  Taking over department in June 2017 with sales decrease by 40% from 2016, YTD closed at 58% from last year. Rational decision making to regain brand equity in Afghanistan and maintain monthly lost sales of USD 250K. Develop secondary sales tracking in Afghanistan, Mauritius & Madagascar to drive growth in these markets. Open 12 new destinations in one year time which include CHINA , Taiwan , Netherlands Mozambique, Tanzania, Maldives, Angola, Congo, Iraq, Oman, Saudi Arabia and Jordan. Increased penetration and demarcations in Ethnic markets of North America. NPD 2 new biscuits variant coupled with 2 flavors from regular range to offer complete set of requirement for UN Mission in African region. Continued TUC biscuits with customized packaging for supplying to Etihad Airways. Registered biscuits range in Lebanon Government authorities. Develop Sales Plan to achieve 80% growth from 2200 tons to 2700 tons export sales in 2017 Show less



Lotte Kolson (Pvt.) Limited

• Pakistan
• Consumer Goods
• 300 - 400 Employee

• Export Manager / Lotte Group (South Korea Conglomerate)

  • Aug 2015 - May 2017

  Lotte a Korean Conglomerate (having Presence around the Globe). Kolson is100% owned and run by Lotte Management,now with the new name of Lotte Kolson (Pvt) Ltd. As an Export Manager reporting to the CEO. Initial task is to restructure Export department. Educate and motivate to the team (Production as well as Departmental) to be more vigilant while planning and executing export consignments. Target is to expand distributors network to have healthy portfolio of markets for Kolson products. In few month’s time, initially targeting 10 countries in Africa, USA and Europe and planning to add 8 more by end of the year. Side by side, reviewing the current product and packaging of Kolson range and suggest improvement to be made in them that make Kolson meet global standard and acceptable in international market. Strong business acumen with ability to execute a wide range of marketing strategies to enhance revenues and profitability for the company • Deep understanding of the market, culture and the mindset of the consumer. • Demonstrated ability to build new territories and expand opportunities towards the achievement of stated targets, to lead, motivate and provide effective guidance to perform at expected service standards. Show less



Young's (Private) Limited

• Pakistan
• Food and Beverage Services
• 300 - 400 Employee

• Manager International Marketing

  • Dec 2013 - Jul 2015

  Consumer Awareness Program (INTERNATIONALLY) Listing - BTL (Shops & School) - Shop Promotion - Branding - Advertisement arrange Taste trail activities .... Research , Deploying Human Resource. Business Development in New Countries (Marketing Budget ) International stock Maintenance , GT Listed out lets, Product Development handling Strategic partners around the Globe and plan marketing and Sales strategy. Merchandising Manual Implementation (Visibility . Availability) Consumer Awareness Program (INTERNATIONALLY) Listing - BTL (Shops & School) - Shop Promotion - Branding - Advertisement arrange Taste trail activities .... Research , Deploying Human Resource. Business Development in New Countries (Marketing Budget ) International stock Maintenance , GT Listed out lets, Product Development handling Strategic partners around the Globe and plan marketing and Sales strategy. Merchandising Manual Implementation (Visibility . Availability)



Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Manager International Sales and Marketing (Manager since 2011)

  • Sep 2008 - Dec 2013

  6 years Working Experience in Pakistani Firm as Assistant Manager International Sales and Marketing , Product Developer & Private Labeling " ISMAIL INDUSTRIES LIMITED " CANDYLAND , BISCONNI , SNACKCITY and DELMARE. 6 years Working Experience in Pakistani Firm as Assistant Manager International Sales and Marketing , Product Developer & Private Labeling " ISMAIL INDUSTRIES LIMITED " CANDYLAND , BISCONNI , SNACKCITY and DELMARE.



S A I F Textiles Snd Bhd and Distributions

• Kuala Lumpur, Malaysia

• Manager Import and Sales (ZSM)

  • 2001 - 2008

  8 Years Experience in Import , Sales and distribution throughout whole Malaysia including (Tesco , Makro , Carefour , Giant and Mydin ) from Johar Bahru to Kota Bahru , Regions Loooking after (Malaysia , Singapore , Thailand and Indonesia). 8 Years Experience in Import , Sales and distribution throughout whole Malaysia including (Tesco , Makro , Carefour , Giant and Mydin ) from Johar Bahru to Kota Bahru , Regions Loooking after (Malaysia , Singapore , Thailand and Indonesia).