Adrian Morales
Senior Manager, Creative Services at Greater Ontario Convention & Visitors Bureau- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Credentials
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Learning Adobe Spark Post
LinkedInMar, 2021- Sep, 2024 -
Learning Art Direction
LinkedInMar, 2021- Sep, 2024 -
Designing a Resume for Creatives
LinkedInFeb, 2021- Sep, 2024 -
Logo Trend Report 2019-2020
LinkedInDec, 2020- Sep, 2024
Experience
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Greater Ontario Convention & Visitors Bureau
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United States
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Hospitality
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Senior Manager, Creative Services
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Jul 2015 - Present
• Oversee and design creative content for the Greater Ontario Convention & Visitors Bureau (GOCVB), Ontario Convention Center (OCC), Toyota Arena, and the California Welcome Center at Ontario Mills • Manage the design and production of advertising campaigns for signature events that promote visitation to the Greater Ontario area • Hired videographers and photographers to produce award-winning recap videos and still images for signature events produced by the GOCVB and OCC • Work directly with print vendors to produce printed materials • Design and manage digital content to promote events and tourism to Greater Ontario. Visible on billboards, digital marquees throughout the City of Ontario and online digital campaigns • Assist in managing social media campaigns • Prepare quarterly updating presentations for stakeholder meetings Show less
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Los Angeles Tourism & Convention Board
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United States
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Hospitality
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1 - 100 Employee
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Manager, Production Services
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Apr 2012 - Jul 2015
• Reduced agency and freelance costs by working closely with the Director of Creative Services and producing sales and marketing collateral in-house • Designed tradeshow booths that promoted tourism to the City of Los Angeles at IPW, Bordeaux Art Show in France, Los Angeles World Airports • Researched and advised on the selection of digital asset management for Discover Los Angeles • Maintained branding standards for all sales and marketing collateral including international markets • Develop presentations for stakeholder and employee update meetings • Photographer during LA Tourism Member events • Worked on projects with Los Angeles Convention Center • DineLA creative components that were displayed at participating restaurants Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Graphic Designer
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Nov 2011 - Apr 2012
Worked with a variety of freelance clients designing advertising collateral, business cards, and promotional pieces for restaurants, non-profit, and real estate. Worked with a variety of freelance clients designing advertising collateral, business cards, and promotional pieces for restaurants, non-profit, and real estate.
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Art Dept Supervisor
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Mar 2003 - Oct 2011
• Became Senior Designer and Department Manager of the in-house art department • Successfully managed seven retail catalogs that required bi-annual updates which included photography, layout design, and preparation for print production • Designed signage systems for retail, hospitality, grocery, and government projects that consistently generated revenue • Completed a full audit of hardware & software upgrades for the art department and print production department leading to a reduction in costs and smoother workflow • Awarded multiple design projects from our corporate parent which included annual reports, calendars, human resources materials. These were distributed to all facilities once printed. Show less
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Cause Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Graphic Designer
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Mar 1998 - Mar 2003
•Completed a 4-month internship as part of my graduation requirement •Hired as the production designer and promoted to Jr. Designer •Designed and mocked-up concepts for client presentations which included presentation boards, brochures, marketing collateral, and brand/logo guidelines •Maintained company website with completed projects •Completed studio hardware and software upgrades •Completed a 4-month internship as part of my graduation requirement •Hired as the production designer and promoted to Jr. Designer •Designed and mocked-up concepts for client presentations which included presentation boards, brochures, marketing collateral, and brand/logo guidelines •Maintained company website with completed projects •Completed studio hardware and software upgrades
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Education
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UCLA Extensions
Design and Visual Communications, General -
Brooks College
Associate of Arts, Visual Communications