Mark Adkison

Operations at Co-X Holdings
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Contact Information
us****@****om
(386) 825-5501
Location
La Vergne, US

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Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Operations
      • Jan 2019 - Present

      Florida, United States Collaborate with five-member executive team to implement strategic goals, coordinate best practices, and advise on operational practices in all divisions. Develop corporate and divisional brand development, marketing, promotion and strategy. Initiate and facilitate weekly meetings with Managing Partners and individual business leads. Oversee all Technical Operations and develop strategic infrastructure to serve all companies: Deploy employee workstations and hardware aligned with… Show more Collaborate with five-member executive team to implement strategic goals, coordinate best practices, and advise on operational practices in all divisions. Develop corporate and divisional brand development, marketing, promotion and strategy. Initiate and facilitate weekly meetings with Managing Partners and individual business leads. Oversee all Technical Operations and develop strategic infrastructure to serve all companies: Deploy employee workstations and hardware aligned with divisional budgets and goals. Troubleshoot, liaison and offer support companywide Email, Office 365, Adobe and other software serving 15 employees. Partner with internal leadership, accounting team members, Oracle Project Management and Advanced Customer Support team to implement and project manage the rollout of NetSuite for company’s accounting and reporting software. Build strong systems for maintaining internal organization for various company investments, as well as manage external investments to ensure that paperwork is properly completed, signed and archived. Innovatively strategize with cross-divisional stakeholders for internal and external communications, championing businesses in marketing, promotional campaigns and press releases. Cultivate and solidify strong-working relationships with external vendors (Dell, Microsoft, Oracle/NetSuite, PR Companies, Website Development, Technical Developers). Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Operations
      • Oct 2020 - Jul 2023

      Ft. Lauderdale, FL Setup and deploy workstations for all employees. Work with executive team to deploy third party IT company to serve 30 locations and 50+ employees across multiple states. Develop company-wide marketing communications strategy Deploy various credit card and financial systems with internal and external providers. Work with executive team to develop ongoing PR strategy and develop corporate internal and external policies.

    • Director Technology & Asset Management
      • Oct 2015 - Jul 2023

      Greater Nashville Area, TN Deployment of new GPS units to existing fleet of over 200+ construction machines to upgrade tracking and maintenance requirements. Provide infrastructure, support and implementation of continuously improving systems: Engendering 75 machines in the US and growing to 350 in the last 24 months. Worked with audit companies and lenders to provide information on machines for internal and external financial and field audits. Created a unique automated system to generate, track and deploy… Show more Deployment of new GPS units to existing fleet of over 200+ construction machines to upgrade tracking and maintenance requirements. Provide infrastructure, support and implementation of continuously improving systems: Engendering 75 machines in the US and growing to 350 in the last 24 months. Worked with audit companies and lenders to provide information on machines for internal and external financial and field audits. Created a unique automated system to generate, track and deploy machine leasing agreements. Show less

    • Marketing, Technology & Broadcast Branding Consultant
      • Oct 2018 - Jul 2021

      Greater Nashville Area, TN Re-branded and re-launched company website at https://thebrownbookagency.com Work with teams to develop artist strategy, technology, broadcast and marketing meetings for Matt Maher, Meredith Andrews, John Tibbs, Leigh Nash, Mission House, Jess Ray, Taylor Leonhardt, Blanca and I Am They. Deploy four unique widgets that connected artists’ music with fans for use in various online and digital promotions. Launched single releases for company client Leigh Nash to DSPs (Digital Service… Show more Re-branded and re-launched company website at https://thebrownbookagency.com Work with teams to develop artist strategy, technology, broadcast and marketing meetings for Matt Maher, Meredith Andrews, John Tibbs, Leigh Nash, Mission House, Jess Ray, Taylor Leonhardt, Blanca and I Am They. Deploy four unique widgets that connected artists’ music with fans for use in various online and digital promotions. Launched single releases for company client Leigh Nash to DSPs (Digital Service Providers) and radio. Execute various company-wide software & content projects. Show less

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Marketing & Technology Consultant
      • Jan 2017 - Jan 2021

      Greater Nashville Area, TN • Successfully worked with founders to stabilize all technology and back end systems for the website. • Worked with founders and editorial team to re-launch their brand with new site, look and feel. • Helped launch This Grit and Grace Life Podcast which has 1500 unique downloads per week and over 118 episodes. Completely re-branded the site and helped grow the site traffic to over 24k unique visits per month. • Worked to produce various snippets from Podcasts to be used for social… Show more • Successfully worked with founders to stabilize all technology and back end systems for the website. • Worked with founders and editorial team to re-launch their brand with new site, look and feel. • Helped launch This Grit and Grace Life Podcast which has 1500 unique downloads per week and over 118 episodes. Completely re-branded the site and helped grow the site traffic to over 24k unique visits per month. • Worked to produce various snippets from Podcasts to be used for social media and online promotions. • Work each week on various marketing and production tasks improving the site infrastructure, marketing items, branding, partnerships, third party integrations and advertising. Show less

    • Co-founder, VP Product & Content Development
      • Dec 2012 - Oct 2015

      Nashville, TN/Charlotte, NC • Directed all aspects of product development and user experience for the ZABRA.com site and app o Pioneered the concept, development, testing and deployment of all consumer-facing properties. o Worked with a team of counselors to find key topics that deal with children and social media and identify strategic plan for creation and deployment of tools for the ZABRA resource library. • Strategically plan, execute and project manage internal and external developers driving towards company… Show more • Directed all aspects of product development and user experience for the ZABRA.com site and app o Pioneered the concept, development, testing and deployment of all consumer-facing properties. o Worked with a team of counselors to find key topics that deal with children and social media and identify strategic plan for creation and deployment of tools for the ZABRA resource library. • Strategically plan, execute and project manage internal and external developers driving towards company milestones. • Brainstorm, design and develop new product features, and services for deployment. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2011 - Dec 2012

      Nashville, TN Successfully developed and implemented marketing materials to aid the sales cycle and maximize opportunities with potential customers. Led redesign of the IQMAX company website ensuring both user-friendly and aesthetically on brand updates. Researched and led a data driven study to make significant improvements in SEO.

    • President & Founder
      • Jun 2008 - Jun 2011

      Greater Nashville Area, TN Hear It First is a website that is dedicated to bringing fans closer to the artists and music they love. We specialized in producing unique content and experiences for niche marketplace music genres and provided a centralized community that engaged fans to explore the genre more deeply and engage with artists creating community and commerce. As President & Founder of the company it was my role to provide vision, direction and leadership daily on ways for us to better improve… Show more Hear It First is a website that is dedicated to bringing fans closer to the artists and music they love. We specialized in producing unique content and experiences for niche marketplace music genres and provided a centralized community that engaged fans to explore the genre more deeply and engage with artists creating community and commerce. As President & Founder of the company it was my role to provide vision, direction and leadership daily on ways for us to better improve relationships with artists, labels and fans while successfully implementing marketing, promotion and sales. From the overall development of the site infrastructure, designing and deploying marketing strategies and working with third parties to drive revenue and results, I worked with my team to work hard while having fun and driving increased visibility, membership, advertising and sales. Show less

    • United States
    • Musicians
    • 700 & Above Employee
    • VP Digital Strategy & Development
      • Apr 2007 - May 2008

      Provided internal and external vision, strategy and tactical coaching across all operating divisions of the company. Profitably manage the consumer shift from physical to digital formats for selling and promoting products of all types both for direct to consumer strategies utilizing existing customers while creating new partnerships to increase the array of distribution avenues for our products.

    • VP Interactive Marketing & Development
      • Feb 2004 - Mar 2007

      Oversee all aspects of marketing, technology and promotions via the web for artist, label and community (60 total) websites. Work to direct, develop and maintain existing relationships with outside vendors and develop plans to implement new technologies into the current architecture in the create exceptional relationships with our artist partners and ultimately music fans.

    • VP Artist Development
      • Feb 2002 - Feb 2004

      VP Artist Development - ForeFront Records Developed and implemented all aspect of day to day and strategic marketing plans and promotional efforts with ForeFront artist roster including tobyMac, dc Talk, Audio Adrenaline, Rebecca St. James and others.

    • Sr. Director New Media
      • Feb 1999 - Feb 2002

      Worked on the implementation, strategic marketing & direction for all centralized labels new media efforts. Established centralized content management system worked to create centralized branding efforts for community based websites at hearitfirst.com and WorshipTogether.com. Established the first-ever label based subscription music download service in conjunction with Liquid Audio at burnitfirst.com.

    • Senior Director, National Promotion
      • May 1993 - Feb 1999

      Established the ForeFront Records Radio Promotion Department. Oversaw all aspects of radio promotion, publicity, church promotions and video for roster of 20 artists. Worked to obtain high charting position, exposure at all levels for ForeFront artist roster. Worked with Marketing Director to establish solid marketing & promotional plans for artist roster and established the ForeFrontRecords.com official website in 1995.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Part-time, On-air Personality
      • Apr 1997 - Feb 1999

      Each week I hosted, wrote and produced WAY-FM’s “The Weekly Top 20 Meltdown” show which was syndicated to seven network affiliates across the country. I also hosted a six hour shift on Sunday afternoons. I was responsible for weekly show preparation, production and voicing duties for affiliate promotional spots and public service announcements as well as board operation, segment production during each air-shift.

    • Telephone Sales Representative
      • Jul 1992 - Apr 1993

      Newport Beach, CA Managed daily inbound and outbound sales calls and relationships with Christian retailers and Frontline’s roster of owned and distributed labels resulting in 72% sales increase. I received “rookie of the year” salesman award.

Education

  • Wingate University
    Associate, Communication
    1990 - 1992
  • Providence Day School
    High School
    1987 - 1990

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