Experience

Pitch Marketing Group
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Senior Strategist

  • Mar 2023 - Present


The High Flyers PR Course

• United Kingdom
• E-Learning Providers

• Co-Founder

  • Apr 2022 - Present

  The High Flyers PR Course has been created to supercharge the careers of ambitious PR professionals aiming to improve their skills and enhance the value they bring to their roles, reinventing PR training for the work-from-home world. The High Flyers PR Course has been created to supercharge the careers of ambitious PR professionals aiming to improve their skills and enhance the value they bring to their roles, reinventing PR training for the work-from-home world.



Freelancer

• Software Development
• 1 - 100 Employee

• Freelance Strategist and Writer

  • Oct 2019 - Present

  Projects include: - Creative strategy and brand guardian for Affinity Water’s multi-agency “Save Our Streams” behaviour change campaign, encouraging customers to reduce their water consumption. To date over 190,000 sign-ups saving 20 million litres of water per day - Revitalising Affinity Water’s brand positioning. Developing new brand book, Tone of Voice guide, and internal roll-out - Creative and digital strategy consultancy at Grayling PR UK for new business pitches and clients including Huawei and Rail Development Group - Strategy and business development consultant for Shanghai-based PUSH Media - Copywriting for Affinity Water's 2022 annual report - Copywriting for Opinium Research and Contentful - Freelance editorial for Foreign Policy, The Times (Raconteur) and McSweeney’s Show less



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Head of Business Development, Asia + Greater China

  • Jun 2019 - Sep 2019

  Leading business development for H+K across its Greater China market and Asia regional cluster. Responsibilities included leading and managing local and international pitch projects; leading refresh of agency marketing materials and credentials.

• Creative Strategist

  • Sep 2016 - Jun 2019

  Creative strategy and content lead, working with client teams to create insight-driven campaigns and tactical content ideas; embedding global creative strategy processes and training local staff; driving high-value new business pitches. Highlights include:• Led the team that won H+K China’s first ever EFFIE Award and Greater China PR Campaign Of The Year Award (Campaign Magazine PR Awards) for healthcare client Prevail• Part of the team that was awarded a Certificate Of Excellence for their work on Crocs’ Chinese social media at the SABRE Awards Asia-Pacific 2017 Show less

• Digital Strategist

  • Dec 2014 - Aug 2016

  Strategy and day-to-day management of earned, owned and paid online activity for B2B and B2C clients. Highlights:Being awarded a Robinson Scholarship to spend 3 months working at H+K Shanghai in early 2016. Leading a working group to improve digital skills amongst employees at H+K London, including co-devising a training framework and curriculum to be rolled out throughout the practice. Managing the social media for the Egypt The Future 2015 summit held in Sharm El Sheik, which saw 29 world leaders and countless global business leaders attend. Thanks in large part to our activity, the summit saw over 500,000 mentions on social media and trended globally on Twitter. Creating the strategy and managing day-to-day earned and paid activity on digital channels (including blog, Twitter and LinkedIn) for the launch io oil & gas consulting, a joint venture between GE Oil & Gas and McDermott International. The campaign was named “Best use of digital in the extractive sector” at the 2015 Digital Impact Awards. Managing strategy and supporting for adidas’ UK sports marketing activity to increase presence of brand on athlete social media channels. Athletes worked with include Steven Gerrard, Juan Mata, Tom Daley, Jessica Ennis-Hill and Stuart Broad.Selected to represent Hill+Knowlton Strategies at the 2014 Cannes Lions Festival Of Creativity in Cannes, France. Show less

• Senior Digital Account Executive

  • Jan 2012 - Dec 2014


Dynamo PR
• United Kingdom
• Business Consulting and Services
• Assistant Account Executive

  • Sep 2011 - Dec 2011