Experience

Creative Chaos

• United States
• Software Development
• 100 - 200 Employee

• Business Unit Head - App Studio

  • Jan 2022 - Present

• Department Head - Product Strategy

  • Jan 2019 - Present

• Research and Strategy Manager

  • Jun 2016 - Dec 2018

  - Leading all ideation, research, strategy and content initiative for international clients- Digital partners with McKinsey, North America. Leading all digital strategy initiatives forMcKinsey’s clients.- Ideation and Strategy lead for Victoria’s Secret’s digital initiatives. Ideated new conceptsfor VS for their 2017 fashion show in Shanghai. Developed new concepts to increase theirdigital presence.- From research lead to project lead, managed the account for one of the largest medical wastecompanies in the US, Stericycle. Managed the research, content, design and development team tocreate and implement new digital strategy to increase lead generation for Stericycle. Show less

• Content Development Manager and brand strategist - Brand & Marketing

  • May 2015 - May 2016

  Research, Strategy and content manager for HSN ventures - joint venture between Home Shopping and Creative Chaos. Ideation, concept and strategy for HSN Ventures first online vertical - Urban Design.Project Manager for GoPros Design Strategy - Overlooking the entire project, handling communication and responsible for GoPro's and its competitors analysis.Managing the brand and marketing collaterals for Creative Chaos.Managed a team of researchers, content writers and proof readers; for Staples content development. Training and developing skills is the team based on the clients requirements. (Staples) Show less



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Intern - Lubricants Marketing

  • Jun 2013 - Aug 2013

  Project on B2B Lubricants Pricing and Marketing Strategy (fleets, cement and textiles). Projected market sizes for lubricants and analysed Shell's market share and competitor landscape. Evaluated consumer value proposition through surveys and interviews. Recommended possible areas of growth, pricing fm against competitor and sales force optimisation. Project on B2B Lubricants Pricing and Marketing Strategy (fleets, cement and textiles). Projected market sizes for lubricants and analysed Shell's market share and competitor landscape. Evaluated consumer value proposition through surveys and interviews. Recommended possible areas of growth, pricing fm against competitor and sales force optimisation.



Ali & Associates

• Pakistan
• Legal Services
• 100 - 200 Employee

• Business Development Execuitve

  • Feb 2011 - Jul 2012

  Business Research and Economic survey – gather, studying and analyzing information for new potential business. Dealing with all foreign client queries related to Trademarks, Copyrights, Patents, Design, Litigation, Searching, Anti-Counterfeiting, Enforcement and Domain Registration. Handling all marketing related matters such as publications, advertisements, stationary matters and social campaigns Maintaining Search Engine Optimization of websites and regularly updating of websites with current cases and major events of the company. Organizing all company events and representing the firm by attending local and foreign conferences Show less



Bay View High School

• Teacher

  • Sep 2009 - Jul 2010

  O 'level Math and Economics Taught groups of up to 30 Math (calculus) and Economics (macro) Individually tutored students which required extracurricular attention Developed leadership and organizational skills, established discipline in a group O 'level Math and Economics Taught groups of up to 30 Math (calculus) and Economics (macro) Individually tutored students which required extracurricular attention Developed leadership and organizational skills, established discipline in a group



Upward Bound - Trio Program

• Tutor/Mentor

  • Jun 2008 - Aug 2008

  Tutored (Calculus, Economics, Spanish and Politics & Government) and mentored children from under privileged families. Tutored (Calculus, Economics, Spanish and Politics & Government) and mentored children from under privileged families.



JS Global Capital Limited

• Corporate Finance Intern

  • Jun 2007 - Aug 2007

  Attended department meetings and teach-ins with Research and Sales & Trading Analyzed financial statements and prepared pitch books Prepared comparative ratio analysis and valuation metrics for PIA Constructed financial model for PIA and ENGRO Generated regression analysis using various independent variables Sharpened communication, modeling and interpersonal skills. Attended department meetings and teach-ins with Research and Sales & Trading Analyzed financial statements and prepared pitch books Prepared comparative ratio analysis and valuation metrics for PIA Constructed financial model for PIA and ENGRO Generated regression analysis using various independent variables Sharpened communication, modeling and interpersonal skills.



Chappelear Drama Center - OWU

• House Manager

  • Aug 2006 - May 2007

  Organized shows for the Theatre department Managed safety and comfort of the audience. Organized shows for the Theatre department Managed safety and comfort of the audience.