Experience

HiMama

• Canada
• IT Services and IT Consulting
• 100 - 200 Employee

• Product Marketing Manager

  • Jan 2022 - Present



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand and Trade Marketing Analyst - Lysol, Woolite, Resolve

  • Mar 2021 - Jan 2022

  Working day-to-day with brand marketing team to create brand strategies for new launches and existing products Working day-to-day with brand marketing team to create brand strategies for new launches and existing products



Walmart Canada

• Canada
• Retail
• 700 & Above Employee

• eCommerce Growth - DARE Leadership Program

  • Nov 2020 - Mar 2021

  - Worked cross functionally to launch user testing for key Homelines categories and launched A/B testing to find solutions to customer's eCommerce pain points- Worked closely with the analytics team to create customer personas across categories- Implemented a pilot to improve the search experience for consumers using machine learning for key spring categories with the eCommerce Analytics team- Presented industry research for Homelines to multiple Category Managers

• Strategy & Strategic Initiatives - DARE Leadership Program

  • Aug 2020 - Nov 2020

  - Created a strategy for COVID-19 Wave 2 and presented to company executives- Identified key customer pain points through secondary research and prioritized company's 5-year focus with the goal of growing Net Promoter Score- Led the project for introducing Asymptomatic COVID-19 testing to Walmart pharmacies- Analyzed and delivered competitive intelligence to executives

• Store Operations - DARE Leadership Program

  • Sep 2019 - Aug 2020

  - Developing Accelerated Retail Experience (DARE) has been awarded as Canada's best new grad program by Talent Egg in 2018 and 2019 for developing high potential leaders- In this rotation, I worked in Canada's 3rd largest store training to become a store manager, overseeing close to 550 associates and, learning and growing Walmart's core operations



MEC

• Canada
• Retail
• 700 & Above Employee

• Marketing Analytics Intern

  • Jan 2019 - May 2019

  - Opportunity to work with agile sprint planning fundamentals- Led the insights for MEC's top 3 categories valued at over $100 million through PRIZM segmentation using SQL querying- Created a dashboard on Power BI, pulling data from the data warehouse, to provide live data to campaign managers- Streamlined buying tools for the Buying and Design team to increase efficiency of placing orders between MEC and vendors - Opportunity to work with agile sprint planning fundamentals- Led the insights for MEC's top 3 categories valued at over $100 million through PRIZM segmentation using SQL querying- Created a dashboard on Power BI, pulling data from the data warehouse, to provide live data to campaign managers- Streamlined buying tools for the Buying and Design team to increase efficiency of placing orders between MEC and vendors



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Account Management Intern

  • May 2018 - Aug 2018

  - Conducted research on ROI of P&G's investment into Airmiles promotion across all categories- Analyzed and provided recommendations to gain fair share in multiple categories- Supported in a negotiation, worth multi-million dollars in investments from P&G to a key retailer - Conducted research on ROI of P&G's investment into Airmiles promotion across all categories- Analyzed and provided recommendations to gain fair share in multiple categories- Supported in a negotiation, worth multi-million dollars in investments from P&G to a key retailer



Optigo Networks

• Sales & Marketing Intern

  • Jan 2018 - Apr 2018

  • Startup company building intelligent network to improve security systems.• Drove trial accounts by 35% after owning 7 projects and working with entire company to create marketing plans using primary data research.• Identified industry trends and created industry report by analyzing 2 million rows of data to understand customer behavior and find ways to impact buying network. • Startup company building intelligent network to improve security systems.• Drove trial accounts by 35% after owning 7 projects and working with entire company to create marketing plans using primary data research.• Identified industry trends and created industry report by analyzing 2 million rows of data to understand customer behavior and find ways to impact buying network.



Structa Wire ULC

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Business Development and Market Research Intern

  • May 2017 - Sep 2017

  • Company selling wires to architects for concrete construction walls.• Increased sales by 15% after assessing performance of sales team and presenting sales plan to make Structa a leader in a market growing at 9% dollar volume change, annually.• Created a sales forecasting model using Excel after evaluating over 4,000 sales transactions from 10 years leading to reduced warehouse cost by 5% and improved pipeline for shipping orders. • Company selling wires to architects for concrete construction walls.• Increased sales by 15% after assessing performance of sales team and presenting sales plan to make Structa a leader in a market growing at 9% dollar volume change, annually.• Created a sales forecasting model using Excel after evaluating over 4,000 sales transactions from 10 years leading to reduced warehouse cost by 5% and improved pipeline for shipping orders.



UBC Sports and Entertainment Club

• Co-Founder & Vice President, Marketing

  • Nov 2016 - Aug 2017

  • Created a solution to satisfy a market need to be connected with professionals working in the sports and entertainment industry after conducting extensive market research.• Formulated strategic plan for brand to effectively penetrate the market next year by working closely with co-founders. • Created a solution to satisfy a market need to be connected with professionals working in the sports and entertainment industry after conducting extensive market research.• Formulated strategic plan for brand to effectively penetrate the market next year by working closely with co-founders.



Commerce Undergraduate Society (CUS) Sustainability of UBC Vancouver

• Sustainability Director and Chair

  • Mar 2016 - Apr 2017

  • Initiated the Sustainability Seal to recognize clubs and services making efforts to improve the triple bottom line and received support from 20 Sauder clubs and 3 organizations.• Increased publicity awareness by 200% with strategic marketing and 7 quality events (triple the events compared to the previous year). • Initiated the Sustainability Seal to recognize clubs and services making efforts to improve the triple bottom line and received support from 20 Sauder clubs and 3 organizations.• Increased publicity awareness by 200% with strategic marketing and 7 quality events (triple the events compared to the previous year).



UBC International Business Club

• Vice President Marketing

  • Mar 2016 - Feb 2017

  • Designed an Excel model to track previous years’ social media engagement data and created strong action plans for the following year.• Increased social media engagement by 250% using data from last 3 years of the club, leading to sold out events and over 9,000 views to promotional content. • Designed an Excel model to track previous years’ social media engagement data and created strong action plans for the following year.• Increased social media engagement by 250% using data from last 3 years of the club, leading to sold out events and over 9,000 views to promotional content.



UBC Sauder School of Business

• Higher Education
• 700 & Above Employee

• Operations and Logistics Director

  • Dec 2015 - Oct 2016

  • Attained a rating of 9/10 and 98.5% recommendation for an orientation serving over 800 students by thinking strategically and working collaboratively.• Created a provision plan after critically looking at each aspect of the orientation and considering the risks associated through multiple viewpoints. • Attained a rating of 9/10 and 98.5% recommendation for an orientation serving over 800 students by thinking strategically and working collaboratively.• Created a provision plan after critically looking at each aspect of the orientation and considering the risks associated through multiple viewpoints.



The University of British Columbia

• Canada
• Higher Education
• 700 & Above Employee

• Student Fundraiser

  • Aug 2015 - Jul 2016

  • Raised $11,000 within the first few months by effectively communicating funds’ values to UBC alumni. • Improved relationship between the university and it’s alumnus by building strong rapport and raising funds for student bursaries, scholarships and other priority projects. • Raised $11,000 within the first few months by effectively communicating funds’ values to UBC alumni. • Improved relationship between the university and it’s alumnus by building strong rapport and raising funds for student bursaries, scholarships and other priority projects.



CUS Sustainability

• Canada
• Environmental Services
• 1 - 100 Employee

• Corporate Relations Director

  • Apr 2015 - Mar 2016

  • Formed productive relationships with sustainability-related companies and business professionals in Vancouver’s business community in order to obtain monetary or in-kind sponsorships.• Acquired discounted “green” materials and services from various companies to provide to all CUS organizations in order to support the Green Seal program. • Formed productive relationships with sustainability-related companies and business professionals in Vancouver’s business community in order to obtain monetary or in-kind sponsorships.• Acquired discounted “green” materials and services from various companies to provide to all CUS organizations in order to support the Green Seal program.



5 Days for the Homeless

• Sponsorship Director

  • Nov 2014 - Mar 2015

  • Secured sizable monetary and product donations from large corporations for the campaign in order to maximize contributions to the chosen charity.• Developed design skills required to make a sponsorship package and used the package as a powerful tool to encourage support to the charity. • Secured sizable monetary and product donations from large corporations for the campaign in order to maximize contributions to the chosen charity.• Developed design skills required to make a sponsorship package and used the package as a powerful tool to encourage support to the charity.



JNAA Cascade

• Event Head

  • May 2012 - Aug 2014

  • Created a healthy atmosphere for a team of 20-30 high school students, whom I trained and supervised, to work in, thereby improving the team morale and efficiency year after year.• Formed connections with large companies in India and returned amount excess of the goal, since the organization is a not for profit. • Created a healthy atmosphere for a team of 20-30 high school students, whom I trained and supervised, to work in, thereby improving the team morale and efficiency year after year.• Formed connections with large companies in India and returned amount excess of the goal, since the organization is a not for profit.