Aditya Tibrewal
Head - Sales Strategy (Global) | Mobile at POKKT- Claim this Profile
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English -
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Hindi -
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Marathi -
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French -
Topline Score
Bio
Credentials
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Metaverse and NFTs for Marketing
LinkedInOct, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleFeb, 2022- Nov, 2024 -
Shopping ads Certification
GoogleFeb, 2022- Nov, 2024
Experience
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POKKT
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Singapore
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Advertising Services
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1 - 100 Employee
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Head - Sales Strategy (Global) | Mobile
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Nov 2016 - Present
- Managing a team that is responsible in planning, strategizing and developing creatives and media solutions on the mobile platform within mobile gaming eco-system along with developing key strategic decks for multi-cultural sales teams and brands across geographies – namely South-east Asia, US, UK, AUS & India - While leading the sales strategy team I play a vital role in supporting our sales teams globally, contribution to the overall advertiser penetration and sales for both direct and programmatic demand (across brand verticals - FMCG, Entertainment, Telecom, Lifestyle Apparel, F&B, Auto, OEM and BFSI) - Contributing to product improvement, new product development, identifying potential new platforms and new ad formats based on market research, feedback and market visits. - Periodic visits to different regions/markets for supporting local sales representatives to understand client/brand/market requirements, conducting key pitches for delivering effective strategies and attending various industry forums. - One-point contact for sales teams, ad operations team, vendors and clients; responsible for day-to-day interactions. - Responsible for supporting the sales teams with data, insights and analytics using DMPs for better advertiser penetration and campaign success. - Actively involved in conceptualizing and executing rich media innovations and UI/UX strategy. - Measuring the impact of the campaign and creating timely reports/case studies for future learning and implementations. Show less
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Vserv AudiencePro
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India
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Advertising Services
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100 - 200 Employee
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Sr. Manager – Sales Strategy (South East Asia) | Mobile
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Jun 2014 - Nov 2016
- As a part of the Sales Strategy team I play a vital role in contributing to the overall advertiser penetration for Vserv. - Planning and developing creative and media solutions on the mobile platform for multi-cultural sales teams and brands across different geographies – namely Indonesia, Thailand, Malaysia and India. - Handling requests and campaigns for various brands across different categories like FMCG, Telecoms, Lifestyle Apparel, F&B, Automobile, Consumer Electronics and BFSI. - Creating and contributing in developing key strategic decks for brands. - Responsible for supporting the sales teams with data and insights for better advertiser penetration. - Collaborate with product team to create new avenues of revenue generation and new product offerings. - Actively involved in conceptualizing and execution rich media innovations and UI/UX strategy. - Responsible for strategy and execution of creative solutions / ad formats in sync with product and technology teams. - Measuring the impact of the campaign and creating timely reports/case studies for future learning and implementations. - One point contact for sales team, ad operations team, clients and vendors; responsible for day to day interactions. Show less
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The Glitch
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India
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Advertising Services
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200 - 300 Employee
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Sr. Manager - Client Strategy & Engagement | Digital
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Apr 2012 - Jun 2014
- Planning, strategizing and monitoring 360° digital campaigns which include but are not limited to content creation, Website-Mobile App & technology development, digital on-ground activation, social media contests and campaigns. - Planned and developed digital marketing strategies for brands like Nissan, Dalda, VLCC, Lindt, Saregama, InV Home, Tzinga and more. - Handled a few brands on project basis namely Airtel, ITC Classmate, 55DSL, Diesel and more. - Devised category specific targeted communication themes & plans. - Planned & implemented Social Media Marketing strategies to enable better organic search results, by creating community based micro-sites, content ecosystems & social media engagement techniques. - Planned & implemented outreach initiatives like online ads, banners, Fb ads, emailers etc by liasoning with media planning agencies and app development vendors. - Actively involved in conceptualizing apps, UI/UX strategy. - Overseeing the front-end, back-end app technology development and testing. - Measuring the impact of the campaign on various digital platforms and creating timely reports on the same. - One point contact for clients and vendors; responsible for day to day interactions. - Actively involved in the process of acquiring new business. Show less
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Rediffusion Y&R
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Advertising Services
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100 - 200 Employee
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Creative Associate
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Nov 2010 - Apr 2012
As a visualizer and creative associate, I was involved in the entire process of creating an advertising campaign across all mediums. Accounts handled: - HomeTown (Future Group) - Bramha Realty - Tata Realty (Ramanujan IT SEZ) - Indian Oil (Xtra Mile, Xtra Premium) - Nycil - Tata Nano - Star Union Dai-ichi - Sugarfree Natura - Boroplus As a visualizer and creative associate, I was involved in the entire process of creating an advertising campaign across all mediums. Accounts handled: - HomeTown (Future Group) - Bramha Realty - Tata Realty (Ramanujan IT SEZ) - Indian Oil (Xtra Mile, Xtra Premium) - Nycil - Tata Nano - Star Union Dai-ichi - Sugarfree Natura - Boroplus
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GREY Germany
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Germany
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Advertising Services
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100 - 200 Employee
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Creative Team Intern
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May 2010 - Jun 2010
Summer Internship during a PG Creative Communication Course at MICA, Ahmedabad. Worked on accounts like : - Audi A8 - Adani Group (Shantigram) - Gujarat's Largest Township - Ambi Pur - Tic Tac Mint - Kinder Joy chocolates Summer Internship during a PG Creative Communication Course at MICA, Ahmedabad. Worked on accounts like : - Audi A8 - Adani Group (Shantigram) - Gujarat's Largest Township - Ambi Pur - Tic Tac Mint - Kinder Joy chocolates
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Best Of Bombay.com
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Mumbai Area, India
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Creative - Marketing Executive
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Feb 2009 - Jan 2010
BestOfBombay.com (Entertainment & Lifestyle Website) **ONLINE - Reviewing restaurants and night clubs. - Tie-ups with sponsors for online promotions and contests. - Designing online content. **OFFLINE (Events) - We introduced the concept of "PUB HOPPING" in India (Bar Crawl) - Organizing and designing creatives for events like Bar Crawl, Bartending Workshops, sponsored by premium liquor brands like Absolut, Ballantines, Jamesons, Beefeater, Havana Club, Tuborg. BestOfBombay.com (Entertainment & Lifestyle Website) **ONLINE - Reviewing restaurants and night clubs. - Tie-ups with sponsors for online promotions and contests. - Designing online content. **OFFLINE (Events) - We introduced the concept of "PUB HOPPING" in India (Bar Crawl) - Organizing and designing creatives for events like Bar Crawl, Bartending Workshops, sponsored by premium liquor brands like Absolut, Ballantines, Jamesons, Beefeater, Havana Club, Tuborg.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Trainee
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Oct 2008 - Jan 2009
Contributed in campaigns for clients like Castrol, Mentos, Happy Dent (Protex) Contributed in campaigns for clients like Castrol, Mentos, Happy Dent (Protex)
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Apricot Media
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Mumbai Area, India
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Assistant Director
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Apr 2007 - Jun 2007
Assisted on webisodes for an iptv company. Assisted on webisodes for an iptv company.
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Education
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2009 - 2010
Mudra Institute of Communications, Ahmedabad
CCC- Creative Crafting Communication, Advertising -
2022 - 2022
University of Nicosia
DFIN511 Introduction to Digital Currencies & Blockchain, 98.33 -
2022 - 2022
Indian Institute of Technology, Kharagpur
NPTEL Certification, Blockchain & its Applications -
2005 - 2008
Usha Pravin Gandhi Management Studies
BMM- Bachelors in Mass Media, Advertising -
2004 - 2005
Malini Kishor Sanghvi College of Management, Mumbai
HSC, Commerce -
1991 - 2003
Utpal Shanghvi School
SSC, Primary Education
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