Experience

Redington Middle East and Africa

• United Arab Emirates
• IT Services and IT Consulting
• 700 & Above Employee

• Key Account Manager

  • Oct 2016 - Present

  • Over Nine years of working in sales and marketing with Redington Middle East, Jacky’s and Al Rams Trading. • Currently the Senior Sales and Key Account Manager at Redington Middle East handling brands that include HP Printer, HP Supplies, EPSON Printer, EPSON Supplies, BenQ, Seagate & Microsoft. • Electronics and Instrumentation Engineer and MBA in Marketing & Retail management, with experience in Key Account Management, Exposure in Retail Sector – IT hardware & accessories sales. • Result driven professional with proven track record and striving to meet deadlines daily. • A consistent top performer, seeking career opportunity as Key Account Manager/Brand Management/Marketing Management where I can maximise skills in distribution/retail, with professional growth-oriented organisations. Show less



Jacky's Electronics

• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Assistant Manager

  • Sep 2015 - Aug 2016

   Responsible for Business Development and Sales of entire Venus (In-House Brand) Product Portfolio Business Solutions to Retailers, Wholesalers, Hypermarkets, E-Commerce platforms and other verticals in Iranian market.  Handled various Venus MDA/SDA categories including Refrigerators, Washing Machine, Television, Air-Conditioners, Hobs, Food Processors, Blenders, Vacuum Cleaners etc.  Gathering dealer requirements and conceptualizing solutions to meet them effectively.  Evaluating market competition & their offerings in order to position Venus products.  Actively involved in pricing and contract negotiation.  Identifying client business needs and business challenges, forecast requirements, and work on customized product bundles in order to clear stocks.  Tactically building the GTM Strategy and drive key activities including: Market Analysis, Value proposition, Business Case Development, Development of Marketing plan and BOM.  Identifying & partnering with appropriate E-commerce platform to tap into the online consumer market. Example: Digikala  Partnering with local re-exports in order to circulate & lay a basic ground work for Venus products in Iran market.  Regular sales & product price analysis in order to align brand with dynamically changing market scenarios.  Developed and maintained well-coordinated internal relationship with key decision makers within the organization.  Established partnership with Souq.com to list the product as an alternate channel to the existing business in UAE market.  Performed initial analysis, work-flow assessments and periodic reviews of implementations to ensure client requirements are met.  Monitored, analyzed and maintained monthly and quarterly sales, sales forecast and lost business opportunities within MEA territory.  Resolved all business partner related problems to ensure partner satisfaction. Show less



Al Rams Group

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Officer

  • Jun 2013 - Jul 2015

  • Distributed entire range of Haier white goods and Toshiba TVs to prospective clients throughout Iran-Iraq market using a host of sales channels • Active involvement in budgeting, sales forecasting and monitoring sales objectives with respect to value, SKU, channels and account • Shared market intelligence and trends with vendors to launch/strategies new promotions and product offerings • Established cordial relationship with vendors, which helped iron out Procurement, Product Range, Product pricing, and Aging-based business intricacies • Strategizing Marketing and Promotional activities to drive channel as well as retail sales by working closely with sales team of 14 for different regions of Iran and Iraq Show less