Head of Growth Marketing & CRM

• Apr 2023 - Present

Growth Marketing Manager

• Mar 2021 - Apr 2023

Marketing Associate (Digital)

• Mar 2019 - Mar 2021

Highlights: - Led Janio's website upgrade project and doubled Janio's traffic to conversion rate within a month and tripled it by the completion of the project. I optimized the website user flow and UI/UX by taking a data driven approach by combining Google Analytics, Google Tag Manager, Hubspot, and Hotjar. - Streamlined and optimized Janio's marketing distribution channels, including Website, Facebook, LinkedIn, and EDM by improving internal processes and A/B testing, increasing… Show more Highlights: - Led Janio's website upgrade project and doubled Janio's traffic to conversion rate within a month and tripled it by the completion of the project. I optimized the website user flow and UI/UX by taking a data driven approach by combining Google Analytics, Google Tag Manager, Hubspot, and Hotjar. - Streamlined and optimized Janio's marketing distribution channels, including Website, Facebook, LinkedIn, and EDM by improving internal processes and A/B testing, increasing engagements, clicks, and conversion across channels. - Led end-to-end lead generation paid campaigns (Facebook Ads, LinkedIn Ads, SEM) across 3 countries (Singapore, Malaysia, Indonesia) from budgeting, ideation, creative brief, targeting, set up, A/B testing, optimization, to reporting. - Oversaw Janio's marketing localization efforts in Indonesia, ensuring appropriate cultural and linguistic context. - In charge of streamlining internal marketing performance reporting, utilizing data from Google Analytics, Hubspot, and Google Search Console using Google Data Studio. - Working on Marketing >< Sales workflow process optimization to increase effectiveness and rate of conversion from leads to client. Show less Highlights: - Led Janio's website upgrade project and doubled Janio's traffic to conversion rate within a month and tripled it by the completion of the project. I optimized the website user flow and UI/UX by taking a data driven approach by combining Google Analytics, Google Tag Manager, Hubspot, and Hotjar. - Streamlined and optimized Janio's marketing distribution channels, including Website, Facebook, LinkedIn, and EDM by improving internal processes and A/B testing, increasing… Show more Highlights: - Led Janio's website upgrade project and doubled Janio's traffic to conversion rate within a month and tripled it by the completion of the project. I optimized the website user flow and UI/UX by taking a data driven approach by combining Google Analytics, Google Tag Manager, Hubspot, and Hotjar. - Streamlined and optimized Janio's marketing distribution channels, including Website, Facebook, LinkedIn, and EDM by improving internal processes and A/B testing, increasing engagements, clicks, and conversion across channels. - Led end-to-end lead generation paid campaigns (Facebook Ads, LinkedIn Ads, SEM) across 3 countries (Singapore, Malaysia, Indonesia) from budgeting, ideation, creative brief, targeting, set up, A/B testing, optimization, to reporting. - Oversaw Janio's marketing localization efforts in Indonesia, ensuring appropriate cultural and linguistic context. - In charge of streamlining internal marketing performance reporting, utilizing data from Google Analytics, Hubspot, and Google Search Console using Google Data Studio. - Working on Marketing >< Sales workflow process optimization to increase effectiveness and rate of conversion from leads to client. Show less

Assistant Consultant

• Jul 2017 - Mar 2019

Asia Pacific Coordination Centre -To provide a high level of strategic compliance services to the firm’s corporate client base liaising with external Co-counsels Asia Pacific Coordination Centre -To provide a high level of strategic compliance services to the firm’s corporate client base liaising with external Co-counsels

Co-Founder

• Feb 2017 - Aug 2018

• Led a team of 4 to launch an online opinion website to campaign for responsible use of internet and freedom of expression in Indonesia. • Oversaw content creation (videos, infographics, articles) and authored 25 one-thousand-word long articles in Bahasa Indonesia covering the issues of Politics, Economics, and Social Issues (racism, religion-based discrimination, and sexuality). • Spearheaded the marketing initiatives of the website, gaining 55 thousand Facebook followers in 6 months… Show more • Led a team of 4 to launch an online opinion website to campaign for responsible use of internet and freedom of expression in Indonesia. • Oversaw content creation (videos, infographics, articles) and authored 25 one-thousand-word long articles in Bahasa Indonesia covering the issues of Politics, Economics, and Social Issues (racism, religion-based discrimination, and sexuality). • Spearheaded the marketing initiatives of the website, gaining 55 thousand Facebook followers in 6 months and generated multiple viral posts (viewed more than 1 million times) cost-efficiently. • Negotiated various deals for the expansion of the website, such as establishing a partnership with NUS Indonesian Student Union to source for high-quality writers. Show less • Led a team of 4 to launch an online opinion website to campaign for responsible use of internet and freedom of expression in Indonesia. • Oversaw content creation (videos, infographics, articles) and authored 25 one-thousand-word long articles in Bahasa Indonesia covering the issues of Politics, Economics, and Social Issues (racism, religion-based discrimination, and sexuality). • Spearheaded the marketing initiatives of the website, gaining 55 thousand Facebook followers in 6 months… Show more • Led a team of 4 to launch an online opinion website to campaign for responsible use of internet and freedom of expression in Indonesia. • Oversaw content creation (videos, infographics, articles) and authored 25 one-thousand-word long articles in Bahasa Indonesia covering the issues of Politics, Economics, and Social Issues (racism, religion-based discrimination, and sexuality). • Spearheaded the marketing initiatives of the website, gaining 55 thousand Facebook followers in 6 months and generated multiple viral posts (viewed more than 1 million times) cost-efficiently. • Negotiated various deals for the expansion of the website, such as establishing a partnership with NUS Indonesian Student Union to source for high-quality writers. Show less

Research Assistant (Behavioural & Neuroeconomics)

• Aug 2016 - Dec 2016

· Assisted Prof. Zhong Songfa in his research in the field of behavioral, experimental, and neuroeconomics. · Conducted literature review on over 60 papers related to gender differences in the propensity to choose a competitive environment and neatly tabulated the findings and data in a manner that provided ease in data analysis. · Meticulously compiled data on countries’ peace and gender gap indexes from various sources into one excel sheet to increase data analysis… Show more · Assisted Prof. Zhong Songfa in his research in the field of behavioral, experimental, and neuroeconomics. · Conducted literature review on over 60 papers related to gender differences in the propensity to choose a competitive environment and neatly tabulated the findings and data in a manner that provided ease in data analysis. · Meticulously compiled data on countries’ peace and gender gap indexes from various sources into one excel sheet to increase data analysis efficiency. · Successfully ran regressions on the aforesaid metrics and provided the interpretation of the results to the Professor under a tight deadline. The work was well regarded for timely delivery and clarity and said to be “A great help”.

Research Assistant (Labour Mobility)

• May 2016 - Jul 2016

-Meticulously gathered data by conducting interviews in both English and Bahasa Indonesia for Prof. Slesh Anand Shrestha’s current research on “Information Interventions to Facilitate Job Mobility among Migrants in Singapore”. -Successfully conducted Randomized Control Trial (RCT) every weekend on the research’s participants with strict adherence to research procedures so as to avoid data contamination.

Community Operations Intern

• May 2016 - Jul 2016

-Actively involved in Community Relations and Operations department of Uber. -Enforced Uber’s community guidelines and policies by monitoring, managing reports, and resolving issues raised by drivers, passengers, and partners with high regards to agreed turnaround times and quality standards so as to improve better user experience. -Took the initiative to be involved in the launching of uberPOOL in Indonesia by volunteering to be in the pioneering team that gathered and reviewed… Show more -Actively involved in Community Relations and Operations department of Uber. -Enforced Uber’s community guidelines and policies by monitoring, managing reports, and resolving issues raised by drivers, passengers, and partners with high regards to agreed turnaround times and quality standards so as to improve better user experience. -Took the initiative to be involved in the launching of uberPOOL in Indonesia by volunteering to be in the pioneering team that gathered and reviewed information regarding bugs, fraud-vulnerable policies, and improvement suggestions. -Appointed and successfully trained the new interns regarding the company’s values and SOP by focusing on problem solving practice. Show less -Actively involved in Community Relations and Operations department of Uber. -Enforced Uber’s community guidelines and policies by monitoring, managing reports, and resolving issues raised by drivers, passengers, and partners with high regards to agreed turnaround times and quality standards so as to improve better user experience. -Took the initiative to be involved in the launching of uberPOOL in Indonesia by volunteering to be in the pioneering team that gathered and reviewed… Show more -Actively involved in Community Relations and Operations department of Uber. -Enforced Uber’s community guidelines and policies by monitoring, managing reports, and resolving issues raised by drivers, passengers, and partners with high regards to agreed turnaround times and quality standards so as to improve better user experience. -Took the initiative to be involved in the launching of uberPOOL in Indonesia by volunteering to be in the pioneering team that gathered and reviewed information regarding bugs, fraud-vulnerable policies, and improvement suggestions. -Appointed and successfully trained the new interns regarding the company’s values and SOP by focusing on problem solving practice. Show less

Strategy Business Analyst Intern

• Sep 2014 - Nov 2014

Entrusted to work under the direct supervision of the CEO to conduct secondary research on the company’s 4 business lines (vehicle, travel, healthcare, home) in regards to Indonesian market situations. · Gathered and analyzed data from various sources to assess the investment opportunities and risks in Indonesia. Among economic indicators considered were interest rates, targeted interest rates, inflation, HHI and Lerner Index. · Advised the possible steps to take in one of the… Show more Entrusted to work under the direct supervision of the CEO to conduct secondary research on the company’s 4 business lines (vehicle, travel, healthcare, home) in regards to Indonesian market situations. · Gathered and analyzed data from various sources to assess the investment opportunities and risks in Indonesia. Among economic indicators considered were interest rates, targeted interest rates, inflation, HHI and Lerner Index. · Advised the possible steps to take in one of the business lines, avoiding potential unprofitable price war as the market was already well saturated. Show less Entrusted to work under the direct supervision of the CEO to conduct secondary research on the company’s 4 business lines (vehicle, travel, healthcare, home) in regards to Indonesian market situations. · Gathered and analyzed data from various sources to assess the investment opportunities and risks in Indonesia. Among economic indicators considered were interest rates, targeted interest rates, inflation, HHI and Lerner Index. · Advised the possible steps to take in one of the… Show more Entrusted to work under the direct supervision of the CEO to conduct secondary research on the company’s 4 business lines (vehicle, travel, healthcare, home) in regards to Indonesian market situations. · Gathered and analyzed data from various sources to assess the investment opportunities and risks in Indonesia. Among economic indicators considered were interest rates, targeted interest rates, inflation, HHI and Lerner Index. · Advised the possible steps to take in one of the business lines, avoiding potential unprofitable price war as the market was already well saturated. Show less

Treasury-Intern

• May 2013 - Jul 2013

· Assisted in the determination and review of assets underlying the Asset Backed Securities products of the bank. · Performed simple statistical analyses to review and control the liquidity of BTN’s branches in Indonesia. · Consistently beat the tight deadline to perform data entry for over 60 branches of bank BTN’s branches in Indonesia by at least 50% of the allocated time. · Assisted in the determination and review of assets underlying the Asset Backed Securities products of the bank. · Performed simple statistical analyses to review and control the liquidity of BTN’s branches in Indonesia. · Consistently beat the tight deadline to perform data entry for over 60 branches of bank BTN’s branches in Indonesia by at least 50% of the allocated time.