Chief Marketing Officer

• Jan 2023 - Present

Head of Marketing

• Nov 2021 - Present

Contribute to Kaizen's mission of bridging the gap for South Asians adults and teens to seek affordable and accessible therapy. Introduce and develop operational systems to support everyday communications, records and transactions. Contribute to Kaizen's mission of bridging the gap for South Asians adults and teens to seek affordable and accessible therapy. Introduce and develop operational systems to support everyday communications, records and transactions.

Digital Marketing Consultant

• Aug 2021 - Mar 2023

Convert leads to retainers by recommending relevant digital marketing solutions for clients like Cartier, Tarabichi, Galadari, KCal, etc. Maintain relationships and network with retainers and convince upsells, add-ons and referrals. Continuous research into clients’ industries and advising marketing initiatives fitted to each industry. Manage 12+ accounts including Ascana Takaful, IDC, HRSG, Vanguard, Consultycs providing services such as Organic & Paid Social Media, Google Ads, SEO and PR. Show less

Digital Marketing Specialist

• Aug 2020 - Jul 2021

Management & execution of all social media organic and paid content and website backend management. Organic content creation, videography and graphic designs. Conceptualize and oversee marketing strategy. Statistical ROI analysis & KPI reports generation. Management & execution of all social media organic and paid content and website backend management. Organic content creation, videography and graphic designs. Conceptualize and oversee marketing strategy. Statistical ROI analysis & KPI reports generation.

Digital Marketing Executive

• Apr 2019 - Sep 2020

Handling social media, content writing and multiple promotional campaigns for 11 schools under the Athena umbrella. SPOC for chatbot development vendor, providing and managing all information and processes from HO. Generating leads through affliate marketing, SMS marketing, paid ads, SMO & SEO Supporting sales team in conversion process Purchase funnel analysis and optimisation Manage all digital channels of marketing (Google Adwords, Analytics, Business, Ads, etc) Online & offline competitor analysis for market penetration Provide inputs of optimization & improvements in line with Digital Marketing to technical team Involved in all aspects of video content creation, from pre-production to post-production Show less

Business Development Associate

• Dec 2017 - Jan 2019

Record the everyday transactions and create invoices and SOAs using ERP Proactively prepared full-fledged research report with statistical analysis with company data First hand opportunity with 'Lulu' to showcase my sales capabilities Provided operational support to the delivery team Ensure customers are being updated efficiently of forecast risks and opportunities Record the everyday transactions and create invoices and SOAs using ERP Proactively prepared full-fledged research report with statistical analysis with company data First hand opportunity with 'Lulu' to showcase my sales capabilities Provided operational support to the delivery team Ensure customers are being updated efficiently of forecast risks and opportunities

Marketing Executive

• May 2017 - Dec 2017

Content Writing for all social media platforms incorporated with call-to-action to prompt enquiries Maintain search marketing campaigns through Google PPC ads. Analyze clicks, keyword hits, search engine traffic to determine effectiveness of campaigns through Google Analytics Consumer requirements, habits, and trends determined through regular market research Responding on company website and social media actively to increase enquiries and customer satisfaction Create necessary reports that provide solutions to the existing issues and/or suggest new schemes for their existing system Organize various events to spread brand awareness Show less

Sales Representative

• Apr 2015 - Oct 2017

My occupation as the sales representative for Samsung was during GITEX over the years of 2015,2016 and 2017 in World Trade Centre. My occupation as the sales representative for Samsung was during GITEX over the years of 2015,2016 and 2017 in World Trade Centre.