Aditi Vashishth
Head-Operations & Communication at Maxim Marcom Services- Claim this Profile
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Bio
Experience
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Maxim Marcom Services
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India
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Advertising Services
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1 - 100 Employee
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Head-Operations & Communication
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Feb 2019 - Present
Project Lead & Client Relationship Management Created interesting social media plans for the diverse portfolio of clients, planned posts for their social media handles Coordinated with the team of designers and content writers to match the client requirements Maintained Excel sheets to manage the total number of posts needed to be posted on a weekly basis; ~ 40 posts weeklyWeb Content & Team Management Spearheaded content writing team & edited their work to make it error-free Interviewed candidates and trained interns & new recruitsEditing & Copy Writing Communicated with in-house writers and freelancers, assigning them topics, briefing about requirements & editing their content Coordinated with the designing team to create relevant infographics & rendered feedback & suggestions Orchestrated copywriting work such as pamphlets, brochures, banners & organised offline promotional events
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Project Manager Team Lead
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Jul 2017 - Feb 2019
Client servicing and Communication Assisting designers and content writers with specific write-ups. Held brainstorming sessions within the team for unique designs Spearheaded campaigns, leading the team to breakthrough striking designs. Proof reading & Final Quality check of all client creatives.Social Media Marketing Planned social promotional material for various clients Guided content for designs and social media to team Edited & updated the posts generated and timely uploading and management of pages Created content for social media for various platforms such as Facebook, Instagram, Twitter & LinkedIn
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Business Strategist & Social Media Planner
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Dec 2014 - Jul 2017
Strategy Developer Orchestrated social media material to promote products and services to increase brand awareness Studied the client audience, and aided in developing pocket friendly strategy Strategy development with relative offline events carried out at client end Content and Copy writing for different posts with appropriate Keywords hunt for maximum effectiveness. Proof reading & Final Quality check of all client creativesSocial Media Marketing Planned monthly activities for clients Handled various pages with daily uploads of posts, timely response to end user Carried interactive activities and contests to increase customer engagement Edited & updated the content received for social media by the team
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Content Writer
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Sep 2011 - Dec 2014
Print Collateral Development & Web Content Writing Took client briefs and coordinated the requirements to the content team Wrote Press & articles and worked on Brochures and websites content Generated content for mailers, hoardings, adverts, radio ads and scripts and brochures. Social Media Marketing Planned monthly social media activities for various clients and Created content for social media for platforms such as Facebook & Twitter Managed Social media pages of clients
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Peepoin-Clothing & Lifestyle Brand
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Delhi, India
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Founder
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Oct 2017 - Jan 2019
Founder & Design Head Couture Bylanes - Everyday Fashion for You and your home Curated the brand, designed clothes for women and kids, and home decor articles Managed its social media page Spearheaded the article production, photography and shoots Founder & Design Head Couture Bylanes - Everyday Fashion for You and your home Curated the brand, designed clothes for women and kids, and home decor articles Managed its social media page Spearheaded the article production, photography and shoots
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Infosys
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India
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IT Services and IT Consulting
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700 & Above Employee
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Senior System Engineer
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Aug 2009 - Aug 2011
Support Consultant Crawled competitors website for data required for strategy analysis by US retail giants. Data crawling was done at regular intervals to provide inputs to the Business Intelligence team at US. Work included regular fixing, editing and upgradation of scripts for dynamic websites. Windows Xp, Javascript, XML & HTML files were worked upon. Support Consultant Crawled competitors website for data required for strategy analysis by US retail giants. Data crawling was done at regular intervals to provide inputs to the Business Intelligence team at US. Work included regular fixing, editing and upgradation of scripts for dynamic websites. Windows Xp, Javascript, XML & HTML files were worked upon.
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Education
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Guru Gobind Singh Indraprastha University
Bachelor of Technology - BTech, Information Technology -
RAMJAS PUBLIC SCHOOL-R.K Puram