Aditi Poddar
Research Assistant at University of San Francisco School of Management- Claim this Profile
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Bio
Experience
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University of San Francisco School of Management
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United States
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Higher Education
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1 - 100 Employee
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Research Assistant
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Oct 2023 - Present
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Marketing & Operations Assistant for Graduate Career Services (On-Campus Job)
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Sep 2023 - Present
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GrowthX Fellow
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Jun 2022 - May 2023
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Nova Nova
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India
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Brand Manager
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Jan 2022 - May 2023
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Owner - B2C
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Apr 2021 - Dec 2021
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Ikvanshu Foundation
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Mumbai, Maharashtra, India
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Associate Director
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May 2021 - Nov 2021
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IN10 Media Network
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Mumbai, Maharashtra
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Executive Brand & Strategy
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Apr 2020 - Mar 2021
1. Reported to and worked directly with the Vice - President - Corporate Strategy & Development across the Network. 2. Worked on some of the key strategy decks for the network - IN10 Media Network's Brand Guide, Cross Promotional Strategy Deck, Brand Presence Deck and Event IP Deck for the flagship brand. 3. Was a part of the Launch Team of a Hindi GEC 'Ishara', launched in March 2021. Played a key role in the launch PR campaign. 4. Key responsibilities involved strategizing and… Show more 1. Reported to and worked directly with the Vice - President - Corporate Strategy & Development across the Network. 2. Worked on some of the key strategy decks for the network - IN10 Media Network's Brand Guide, Cross Promotional Strategy Deck, Brand Presence Deck and Event IP Deck for the flagship brand. 3. Was a part of the Launch Team of a Hindi GEC 'Ishara', launched in March 2021. Played a key role in the launch PR campaign. 4. Key responsibilities involved strategizing and handling the Network social media handles, commercial deal headlines for projects, working on quarterly board presentations, new initiatives tracker, research on competition & industry and so on. 5. Worked on projects related to the content of the Broadcast channels - EPIC (infotainment), Gubbare (Kids Channel) and Ishara (Hindi GEC). 6. Worked on the concept deck of a new show for OTT platforms. Show less 1. Reported to and worked directly with the Vice - President - Corporate Strategy & Development across the Network. 2. Worked on some of the key strategy decks for the network - IN10 Media Network's Brand Guide, Cross Promotional Strategy Deck, Brand Presence Deck and Event IP Deck for the flagship brand. 3. Was a part of the Launch Team of a Hindi GEC 'Ishara', launched in March 2021. Played a key role in the launch PR campaign. 4. Key responsibilities involved strategizing and… Show more 1. Reported to and worked directly with the Vice - President - Corporate Strategy & Development across the Network. 2. Worked on some of the key strategy decks for the network - IN10 Media Network's Brand Guide, Cross Promotional Strategy Deck, Brand Presence Deck and Event IP Deck for the flagship brand. 3. Was a part of the Launch Team of a Hindi GEC 'Ishara', launched in March 2021. Played a key role in the launch PR campaign. 4. Key responsibilities involved strategizing and handling the Network social media handles, commercial deal headlines for projects, working on quarterly board presentations, new initiatives tracker, research on competition & industry and so on. 5. Worked on projects related to the content of the Broadcast channels - EPIC (infotainment), Gubbare (Kids Channel) and Ishara (Hindi GEC). 6. Worked on the concept deck of a new show for OTT platforms. Show less
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Executive
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Jul 2019 - Mar 2020
1. Handling and managing an Intellectual Property- D/code, a curated luxury design, art and architecture exhibition 2. Working with clients, understanding their marketing spends and customizing proposals are per their requirements 3. Working on the association and collaboration deals of potential collaborators for the brand 4. Managing the brand D/code- making media plans and digital media plans for D/code 5. Looking over the communication of D/code as a brand to the target… Show more 1. Handling and managing an Intellectual Property- D/code, a curated luxury design, art and architecture exhibition 2. Working with clients, understanding their marketing spends and customizing proposals are per their requirements 3. Working on the association and collaboration deals of potential collaborators for the brand 4. Managing the brand D/code- making media plans and digital media plans for D/code 5. Looking over the communication of D/code as a brand to the target audience 6. Brainstorming on the content of the event and promotional platforms Show less 1. Handling and managing an Intellectual Property- D/code, a curated luxury design, art and architecture exhibition 2. Working with clients, understanding their marketing spends and customizing proposals are per their requirements 3. Working on the association and collaboration deals of potential collaborators for the brand 4. Managing the brand D/code- making media plans and digital media plans for D/code 5. Looking over the communication of D/code as a brand to the target… Show more 1. Handling and managing an Intellectual Property- D/code, a curated luxury design, art and architecture exhibition 2. Working with clients, understanding their marketing spends and customizing proposals are per their requirements 3. Working on the association and collaboration deals of potential collaborators for the brand 4. Managing the brand D/code- making media plans and digital media plans for D/code 5. Looking over the communication of D/code as a brand to the target audience 6. Brainstorming on the content of the event and promotional platforms Show less
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Education
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SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Business Administration - BBA, Marketing -
University of San Francisco School of Management
Master's degree, Marketing Research