Aditi Misra

Brand Manager at Loom Home Textiles
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Location
Delhi, India, IN

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Experience

    • India
    • Textile Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • Mar 2023 - Present

      Brand Identity and Communication: Creating compelling brand communication materials and Collaborating with the different teams to ensure brand messaging and visual elements are aligned with brand standards. Marketing and Campaign Management: Leading through the planning and execution of integrated marketing campaigns to drive brand awareness and customer engagement. Coordinate with cross-functional teams to ensure brand consistency. Brand Identity and Communication: Creating compelling brand communication materials and Collaborating with the different teams to ensure brand messaging and visual elements are aligned with brand standards. Marketing and Campaign Management: Leading through the planning and execution of integrated marketing campaigns to drive brand awareness and customer engagement. Coordinate with cross-functional teams to ensure brand consistency.

    • Architecture and Planning
    • 1 - 100 Employee
    • Graphic Designer
      • Jun 2022 - Nov 2022

      Concept Development: Collaborate with clients or marketing teams to understand their packaging requirements and develop creative concepts that effectively communicate the brand message and appeal to the target audience. Design Execution: Utilize graphic design software and tools to create high-quality packaging designs, considering factors such as typography, color schemes, imagery, and layout. Ensure the designs meet technical specifications and printing requirements. Brand Alignment: Maintain brand consistency by incorporating brand guidelines, visual identity elements, and design standards into packaging designs. Ensure that the packaging reflects the brand's values, positioning, and personality. Show less

    • Product Designer and Project Coodinator
      • Jan 2022 - May 2022

      Project Management: ownership of the overall project coordination, including planning, organizing, and monitoring project activities. Ensure adherence to timelines, budgets, and quality standards. Design Leadership: Lead the design process, from conceptualization to implementation, ensuring that the craft products reflect the traditional essence while incorporating modern design elements. Develop innovative and marketable craft designs that appeal to contemporary consumers while preserving the heritage and authenticity of the craft. Artisan Empowerment: Worked closely with artisans, providing guidance, training, and support to enhance their skills, productivity, and creativity. Foster a collaborative and inclusive environment that encourages artisan participation and ownership in the craft revival project. Quality Control and Sustainability: Ensure the quality and consistency of craft products through regular monitoring, evaluation, and feedback loops. Implement sustainable practices that promote environmental responsibility, fair trade, and ethical production processes. Documentation and Reporting: Maintain accurate project documentation, including progress reports, budgets, and design specifications. Communicate project updates and achievements to stakeholders, funders, and the wider community. Show less

    • India
    • Media Production
    • 1 - 100 Employee
    • Graphic Designer
      • Jun 2021 - Jul 2021

      Print Design Development: Utilizing creative and design skills to develop unique and eye-catching print designs for a range of materials. Creative Research and Trend Analysis: Conduct research and analysis to identify innovative design techniques and concepts that can enhance the quality and effectiveness of print. Time and Project Management: Manage multiple design projects simultaneously, ensuring timely delivery of high-quality designs within project timelines. Prioritize tasks, and meet deadlines to ensure smooth project workflows. Show less

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Assistant Designer and Production Manager
      • Oct 2019 - Aug 2020

      Order Processing: Receive and process customer orders accurately and efficiently. Verify order details, pricing, and availability of products. Ensure all necessary documentation is complete and payment transactions are handled securely. Collaborate with other team members, such as sales and production, to ensure smooth order fulfillment. Third-Party Order and Delivery Management: Coordinate with third-party vendors, such as shipping companies or logistics providers, to facilitate the delivery of orders. Track and monitor shipments, ensuring they are dispatched and delivered within agreed timelines. Inventory Management: Monitor product availability, manage stock replenishment, and coordinate with production or suppliers as needed to meet customer demands. Design Conceptualization: Develop creative and unique fashion concepts that align with the brand's vision, target market, and seasonal trends. Conduct thorough research to gather inspiration, create mood boards, and develop design concepts that reflect the brand's identity. Fabric and Material Selection: study and choose appropriate materials and fabrics that suit the design requirements. Considering factors such as texture, color, weight, and sustainability to ensure optimal material selection. Trend Analysis and Market Research: Conduct timely market and trend research to identify opportunities and insights that can inform the design process and contribute to the brand's competitive advantage. Show less

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Assistant Designer & Assistant Merchandiser
      • Jan 2019 - Apr 2019

      Quality Control: Conduct thorough quality checks on samples and finished garments to ensure they meet the brand's standards and specifications. Identify and resolve any design or construction issues that may affect the overall quality or aesthetics of the product. Inventory Management: Assist in monitoring and analyzing inventory levels. Creating size charts for different designs. Development of Spring/Summer'19 collection. Quality Control: Conduct thorough quality checks on samples and finished garments to ensure they meet the brand's standards and specifications. Identify and resolve any design or construction issues that may affect the overall quality or aesthetics of the product. Inventory Management: Assist in monitoring and analyzing inventory levels. Creating size charts for different designs. Development of Spring/Summer'19 collection.

    • India
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Designer
      • Jun 2017 - Jul 2017

Education

  • National Institute of Fashion Technology India
    Master of Design, Strategic Design
    2020 - 2022
  • National Institute of Fashion Technology, Rae Bareli
    Bachelor's degree, Fashion/Apparel Design
    2015 - 2019

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