Experience

Bzinga

• India
• Software Development
• 1 - 100 Employee

• Senior Manager - Marketing

  • Jan 2023 - Present

• Manager - Marketing

  • Feb 2022 - Jan 2023

  I drive the brand mandates for Bzinga in terms of: 1. Social Media Marketing - Social media presence. content calendar, ads and driving engagement. 2. Digital Marketing - user acquistion through google, influencers, SEO, SEM, Website Management 3. App powered campaigns - Running campaigns basis app offerings and referral plans. 4. PR and Communications - Press releases, speaker opportunities and brand positioning in the media. 5. Marketing Operations - SMS, Emailers and WABA. 6. Product Marketing: Partnering with Sales for business development, creating branded solutions for clients.7. Brand-centric digital campaigns across social, digital, and PR. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Assistant Technical Brand Manager

  • Apr 2020 - Jan 2022

  - Working across company verticals to deliver exceptional content strategies - Executing integrated communication plans and developed marketing collateral - Driving Digital Transformation and Change Management with Strategic Communication - Collaborating with stakeholders for 360 degree storytelling - Crafted new engagement tactics to make content more engaging for the R&D + Digital R&D teams. - Integral part of the South Asia Core Communications Team - worked with the India Site leadership to create and curate project showcases for 2020 - Engaging with product owners and developing creative assets to build marketing assets - Leading Storytelling initiatives within Digital R&D - Developed and curated marketing templates for tools to give communications a new lease to life - Coordinated with external agencies for projects and deliverables - Delivered engaging trainings on Storytelling and elevator pitches globally Show less



HarperCollins Publishers India

• India
• Book and Periodical Publishing
• 100 - 200 Employee

• Marketing Manager: Digital

  • Jan 2020 - Mar 2020

  A short stint to drive brand and publication visibility through strategic partnerships, promotions and content. I was responsible for conceptualising & executing brand + title led campaigns. Maintaining the brand presence across launches. Brand partnerships and collaborations. Digital agency management, ORM and social media handling in addition to coordinating with the agency to finalise book marketing plans, platform strategy and curate content for the social media handles for local publications and authors. Show less



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Editor: Content Strategist

  • Oct 2017 - Jan 2020

• Senior Content Writer

  • Apr 2016 - Oct 2017

• Content Writer

  • Apr 2015 - Oct 2017



Rio Tinto Diamonds

• Bhopal, Madhya Pradesh.

• Communication Specialist - Internal, external and community relations.

  • Jul 2013 - Mar 2015

  Joined as a part of the Global Graduate Development Program, an extensive on the job training program mentored by Rio Tinto for two years. I was a part of communications for the Bunder Project, liaising with the global team for internal communications as well as structuring the internal communication for India. I was also tasked with developing a cohesive communications strategy for the a Public Hearing as well as the proposed mine site for a diverse set of stakeholders - government, bureaucracy, journalists as well as the community. Show less



BBDO Proximity India

• Gurgaon, India

• Intern

  • Jun 2012 - Jul 2012

  Client Servicing Intern Client Servicing Intern



BBDO Proximity India

• Gurgaon India

• Summer Intern

  • May 2011 - Jul 2011

  Active involvement in live projects ranging from market studies to strategic planning on client briefs. Projects included: Market research for Nimbooz (PepsiCo) Referencing work on a pitch for Infosys. Studying internal communication for Plan India. Communication ideas for a new business. Active involvement in live projects ranging from market studies to strategic planning on client briefs. Projects included: Market research for Nimbooz (PepsiCo) Referencing work on a pitch for Infosys. Studying internal communication for Plan India. Communication ideas for a new business.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Exchange Co-ordinator

  • Mar 2011 - Apr 2011

  Facilitated exchange of internship opportunities between countries. Facilitated exchange of internship opportunities between countries.