Aditi Bhagwat

Digital Marketing Manager at Keywordio
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Contact Information
us****@****om
(386) 825-5501
Location
Pune, Maharashtra, India, IN
Languages
  • English -
  • Marathi Native or bilingual proficiency
  • Hindi -

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5.0

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Karen Nordmark Boulund

B Company and I have been grateful to have Aditi and her team on board, to help us with our digital marketing in B Company.

Andrej Penkov

I have worked with Aditi for almost 3 years and would happily recommend her. Aditi was instrumental in helping Keywordio grow and take care of more digital advertisers. She has customer's interest at heart - a quality were welcomed in Customer Success Team - and always exploits all opportunities to solve the issue at hand. During her tenure her scope has expanded considerably and Aditi handled that new responsibility extremely well. Always calm and solution-focused, she is also a great team player who helped with onboarding many new team members and was always there to help her colleagues.

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Credentials

  • Meta Certified Digital Marketing Associate
    Meta
    Jan, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Keywordio
    Apr, 2022
    - Nov, 2024

Experience

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2019 - Present

      • Managed Online Marketing for EU, Indian, & USA region clients• Have been working with a wide range of industries – E-commerce, Fashion, Apparel, Food, Cosmetic, Cleaning Services, Fitness & Education Industry• Responsible for End to end client communication, understanding their Business pain points & requirements to achieve the digital growth• Developed & Execute Strategy for Search Engine Marketing platforms including Google Ads, YouTube Ads, and Facebook & Instagram Paid Ads to achieve client's KPIs• Launch different campaigns on Google Ads (Search, Shopping, Video, Display & Performance Max Campaign), planning & allocating campaign budget • Monitor accounts daily / monthly budget & optimize keywords, ad copy, extensions, bids, impression share, CTR, Conversion, Conversion Rate, Remarketing & Placement lists• Launch Social Media Campaigns using the Sales Funnels approach, Facebook Page & Instagram Account Audit, Facebook Ads account Audit, Pixel & Conversion API Set Up, Website Analysis & Suggest new changes in the website if needed• Optimize the campaigns on a regular basis to achieve the targets of Conversions, ROAS, Brand Visibility and allocate budget among the different platforms• Creating reports using different online & in- house tools and presenting it to the clients on weekly & monthly basis• Sharing ideas with the Software development team to develop in-house tools like CSM Dashboard, Ad Scheduler, Create Ad Page, Remarketing List Tool, Merchant Center Products Disapproval & Ad Help Dashboard• Communicate with team members and management on project development & results to meet client goals

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Search Engine Marketing Campaign Manager
      • May 2017 - Oct 2018

      • Perform daily account management for pay per click accounts on Google AdWords, & Bing for a variety of clients.• Create new paid search & display campaigns, ad groups, accounts & ads for new clients• Monitor account & monthly budget daily, also optimize keywords, bids, impression share, quality score, conversion, CTR, & other important account metrics• Create creative ad copy & graphical ads to improve CTR• Execute strategies for keyword opportunities, campaign structuring, targeting, display network, & other factors of paid search campaign in accordance with client goals.• Manage Display network placement lists on AdWords & through other contextual advertising platforms.• Monitor & evaluate search results & performance across the major search channels• Generate weekly & monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search activities• Monitor web analytics dashboards, reports and point out key areas of importance in accordance client goals• Keep pace with search engine and PPC industry trends & developments• Communicate with team & management on project development, timelines, & results• Work closely with the other team members to meet client goals

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Oct 2016 - Apr 2017

      - Manage and optimize company's social media channels (Facebook, Twitter, Instagram, G+, LinkedIn)- Create competitor analysis reports and regularly monitor competitor social media channels- Build and execute social media strategy (Campaign) to drive traffic and engagement on social media channels- Create editorial calendars - Generate, publish and share content (images, video, product post)- Produce content with trends- Track social media influencers- Engage with social media users and respond to any mentions, comments, and messages- Create monthly activity report

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jan 2016 - Jul 2016

      Currently handling entire Digital Marketing campaign. Search Engine Optimization:-On Page Optimization - Website Analysis, Competitors Analysis, Meta Tags Optimization, Keyword Analysis.Off Page Optimization - Article Submission, Video Submission, PPT Submission, PDF Submission etc.Social Media Optimization - Facebook, LinkedIn, Twitter, YouTube... Currently handling entire Digital Marketing campaign. Search Engine Optimization:-On Page Optimization - Website Analysis, Competitors Analysis, Meta Tags Optimization, Keyword Analysis.Off Page Optimization - Article Submission, Video Submission, PPT Submission, PDF Submission etc.Social Media Optimization - Facebook, LinkedIn, Twitter, YouTube...

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jan 2015 - Jan 2016

      - Counsel students regarding Digital Marketing course- Solve issues such as course syllabus, class scheduling, job opportunities, course fees & etc- Maintain database of students, Follow-up with students for fees - Conduct exam of students, Certification process & Interview scheduling in respective companies- Tie - up with Digital Marketing companies in Pune & Mumbai for student placement - Handle Digital Marketing projects & Coordination with students as well as with client for successful completion of Digital Marketing project

    • Business Consulting and Services
    • 700 & Above Employee
    • Business Development Executive
      • May 2014 - Dec 2014

      - Researching organisations online to identify new leads & potential new markets- Create the database of different sector companies at PAN India level- Contacting potential clients via phone & email to establish rapport & set up meetings- Pitching them services of Talent Corner H.R. Services - Collecting Email id of H.R. person via phone call for email marketing campaign- Using Mailchimp software for creating email marketing campaigns to promote services & generate leads- Developing proposals, Negotiating, Payment Follow - ups, & Closures

Education

  • M.B.A. in Marketing at Pune University.
    Master of Business Administration (M.B.A.), Marketing
    2005 - 2010

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