Adithti Addepalli
Partnerships Lead at Obsess- Claim this Profile
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Bio
Experience
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Obsess
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United States
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Technology, Information and Media
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1 - 100 Employee
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Partnerships Lead
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Sep 2022 - Present
Obsess is an Experiential E-commerce platform. We enable the world's leading enterprises to build immersive, gamified, 3D experiences that are accessible via browser. Our clients include Dior, Ralph Lauren, Maybelline, Coach, J Crew, Mattel, General Mills, Dyson and more. As the business development lead, I manage all partnerships end-to-end and am building Obsess's indirect sales channel. Obsess technology has been featured on the Wall Street Journal, Forbes, CNN, Business Insider, Fortune, Business of Fashion, Vogue, WWD, RetailDive and more. www.obsessAR.com Show less
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Corporate Business Development Manager
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Sep 2020 - Sep 2022
Industry Business Development is a unique function sitting fully outside of the sales and commercial teams that focuses on identifying market trends and building strategic partnerships with key players (distruptors and market leaders) within our focus industry. We worked across Microsoft's breathe of products, building custom partnership structures unique to each partner's value proposition and aligned with Microsoft's industry strategy. We actively authored white papers on new trends and advise on strategy. As the strategy is more defined, we proposed and vetted partner lists, built relationships, authored contracts, structured partnership models and negotiated deal terms to create lasting partnerships that extended Microsoft's solutions in the industry. My team covered all sub-industries within retail & CPG. Within retail, I have touched a variety of focus areas including: supply chain & logistics, ecommerce, martech/adtech, social commerce, metaverse, and sustainability. Show less
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Finance Rotation Program - Investor Relations
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Mar 2020 - Sep 2020
While on Microsoft's award winning Investor Relations team, I directly informed Microsoft's executive leadership office (CEO, CFO, COO, etc...) on our top ~30 key competitors' earnings performance through numerous executive summaries. I participated in all preparation activities for our quarterly earnings process and was regularly communicated with stakeholders around the company to understand the performance story. On earnings day, I joined calls with sell-side analysts, institutional investors and shareholders following our earnings call to discuss the company's earnings performance. Show less
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Finance Rotation Program - Digital Win Room
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Sep 2019 - Mar 2020
As a key business partner in a specialized sales organization, I work closely with deal consultants to vet the use of our incentive funding, understand sales strategy and analyze the return on our investments. When I am not working real-time on incoming deals, I build out analytics on spending behaviors, customer trends, and how best to balance our concessions.
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Finance Rotation Program - Cloud & AI Revenue
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Mar 2019 - Sep 2019
The team serves as the central point for all reporting and analytics related to Business Applications revenue, Microsoft’s third cloud. Having joined the team during team transitions and fiscal year end, I was able to lead reporting by building a new daily tracker and various views as different business needs arose, as requested by our senior director. In preparation for quarterly earnings release, I drove communication and research to create and update KPIs that demonstrate the high momentum in the cloud commercial space. I managed cross-team communication during our forecasting cycle and researched Top of Mind topics to keep leadership up to date on the cloud’s business health. Show less
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Finance Rotation Program - Central Finance Operating Expense
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Sep 2018 - Mar 2019
The team analyzes and reports on the entire company’s operating expenses, looking at the P&L from a fifty-thousand foot view. A large deliverable I worked on was building the deck that broke down headcount cost allocation across the company and analyzed how to better align this allocation with FY20 priorities; a deck that was used in a review meeting with the company CFO. On a monthly basis, I prepared and presented the operating expenses of Microsoft’s sales organization to the team and management. Show less
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Illinois Business Consulting
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United States
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Business Consulting and Services
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200 - 300 Employee
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Student Senior Manager
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Apr 2017 - May 2018
As a senior manager, I oversaw 3 projects per semester to mentor the project manager and manage client satisfaction. As part of the mentorship, I worked one-on-one with PMs to build a comprehensive problem solving approach and to help evenly distribute the workload. As an SM, I worked on projects ranging from launching new products, scoping market demand, and deep diving on industry trends.
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Head of the women's initiative
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Apr 2017 - May 2018
When first joining the SLT, I joined an all male leadership team. I led the initiative to provide more mentor ship to females looking to rise in the ranks including setting up group discussions, building a mentor ship program, as well as speaking at multiple events (including a TedX) on the topic of unconscious bias.
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Student Project Manager
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Jan 2017 - Jun 2017
As a project manager, I trained 2 new consultants into promotions through bi-weekly slide edits and weekly discussions to help guide their research. The project I managed involved scoping, conducting and analyzing primary and secondary research to understand the applications of High Power Computing in various industries.
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Student Consultant
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Jan 2015 - Dec 2016
As a consultant, I learned how to conduct in-depth research, analyze data and communicate my findings in a clear concise manner. In the first project, I built financial models to forecast the feasibility and demand of a long-term care facility to draw conclusions on the potential success of the investment. In the second project, we worked closely to understand the value proposition of the Genomic Research lab and helped them establish a research board with the Peoria Native American Tribe.
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Accolade, Inc.
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Financial Planning & Analysis Intern
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May 2016 - Aug 2016
I worked as an analyst on the FP&A team of a fast-paced company, focusing on building and improving the budgeting and business planning process. I worked as an analyst on the FP&A team of a fast-paced company, focusing on building and improving the budgeting and business planning process.
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Ohana Capital
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Canada
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Capital Markets
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1 - 100 Employee
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Private Equity Analyst
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May 2016 - Aug 2016
I analyzed various middle-market industries and identified potential investments. I assisted the managing partner through an acquisition process and fostered relationships with brokers in neighboring states. I analyzed various middle-market industries and identified potential investments. I assisted the managing partner through an acquisition process and fostered relationships with brokers in neighboring states.
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Co-Founder
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Jul 2013 - Mar 2014
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LaunchX Entrepreneurship Program
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Entrepreneur
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Jul 2013 - Aug 2013
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Education
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University of Illinois at Urbana-Champaign
Bachelor’s Degree, Finance with Informatics minor -
Stockholm University
Study Abroad Exchange Program -
LaunchX Entrepreneurship Program