Experience

Orenda

• Australia
• Food Production

• Co-Founder & Strategist

  • Jan 2023 - Present

  We are Adi and Karli – a powerhouse marketing duo with a passion for mission-driven emerging brands. We have experience building brands from the ground up in scrappy, data-driven, and results-oriented ways. We approach all brands in a unique way, and tap into our specialties in a collaborative process to bring your brand to life. Storytelling is at the forefront of all that we do, and we are true believers that there is no one way to do anything. We are not your typical agency, yet an extension of your team. We hope to grow with you and build something incredible together. Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Apr 2022 - Dec 2022

  Ideates and executes marketing strategies for emerging brands. Inclusive of paid media, social strategy, e-mail marketing, creative strategy, events, gifting, e-commerce management, blog writing, SEO, email strategy and writing, collabs and partnerships, influencer strategy, affiliate programs, PR support, product and packaging consulting, etc. Provides sales strategy recommendations as needed. Ideates and executes marketing strategies for emerging brands. Inclusive of paid media, social strategy, e-mail marketing, creative strategy, events, gifting, e-commerce management, blog writing, SEO, email strategy and writing, collabs and partnerships, influencer strategy, affiliate programs, PR support, product and packaging consulting, etc. Provides sales strategy recommendations as needed.



Beckon Ice Cream

• United States
• Food & Beverages
• 1 - 100 Employee

• Brand Marketing Manager

  • Mar 2021 - Nov 2022

  Most senior and core team member that led integrated marketing strategy and execution, working directly with co-founders to improve investor pitching, and informing sales strategy and execution. Elevated company and team mindset for brand strategy while ensuring scrappy marketing tactics and working with pre-Series A startup budgets. Beckon is beckoning you back to REAL ice cream! Unbelievably delicious and surprisingly lactose free, our female founded and led company of five is making waves. Together we've launched three legenDAIRY flavors in 2021, an entirely never-before-done format in 2021, and doubled our distribution in 2022. I'm proud to head up marketing at Beckon, building and executing integrated marketing strategies for a product that is truly innovative. Find us at Whole Foods, Sprouts, Kroger, Walmart (on the West Coast!), Fresh Direct, Gopuff (Boston + New York), and more! Show less



CAULIPOWER

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Creative Manager

  • Sep 2019 - Mar 2021

  Creative marketing leader that worked with top management to launch products, ideate and execute campaigns, and elevate brand creative. Provided creative direction for all marketing strategies, led team through collaborative processes for campaigns, and led high quality execution through strong team management for projects with extremely short timelines. CAULIPOWER is a frozen food industry disruptor known for its better-for-you takes on comfort foods founded by Gail Becker. Recognized as the fastest growing grocery brands across all brands in 2020. Show less



AACo

• Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 2018 - Sep 2019

  Key player and second US hire that worked closely with executive team and key member of largest shareholder to launch the AACo brands in the US with support of partnership with distributor. Established creative network and initial partnership network in the US, providing strategic direction and input for macro business development during company expansion. AACo is the oldest continuously operating company in Australia and the largest integrated cattle and beef producer. Known around the world for its portfolio of wagyu brands and its care of over 6.4 million hectares of prime Australian pasture. Show less



Habonim Dror Camp Gilboa

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Administrative and Development Assistant

  • May 2015 - Jun 2018

  A jack-of-all trades role. Managed donor database of over 1,400 donors, co-managed social, maintained camper database (health compliance, etc), improved partnerships for programming by 20%, coordinated board meetings.

• Director of Educational Programming: CA Region

  • Aug 2013 - Jun 2016

  Senior leader and longtime counselor as well as board member. Key team lead, collaborating with Executive Director and key stakeholders to innovate, enhance, and drive effectiveness of year-round and summer programs. Additionally held position of Administrative and Development Assistant (May 2015 – 2018).

• Camp Counselor

  • Jun 2013 - Aug 2013

  More than just a summer camp ~ Mentor and dedicated counselor to a group of over 25 campers. Responsible for educational programming as well as basic camper needs, forming lifelong friendships among counselors and campers and eye opening fun curriculum for all.