Experience

Digital Chimp

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder / Head Of Digital

  • Mar 2017 - Present

  Digital Chimp is a boutique marketing service based on the Gold Coast, Australia. After years working in both traditional and digital agencies, ​with clients large and small, we were always concerned about the value our clients were getting. We don't load our books with so many clients that we cant keep track of them all. As a matter of fact, if we don't believe we are the right fit, often we won't take on a client at all. It's not that we don't like you! It's just that we want to be perfect for your business, and for you to be perfect for ours! ​ Digital Chimp is a small yet nimble collective of digital professionals who came together to create a boutique agency with a 'client-first' mentality. Sure, we all have years of experience in big agencies all around the country (and the world)... We just prefer the small. Show less



Blister Wool

• Rouseabout / Founder

  • Jun 2022 - Present

  Manufacturing and supply of Blister Wool - blister prevention products - to Outdoor Retailers Australia-wide. Blister Wool is the natural way to prevent blisters and hot spots. Made from 100% Aussie-grown wool, take it with you hiking, running, shopping, dancing or anywhere else you want to stop rubbing in your shoes! Manufacturing and supply of Blister Wool - blister prevention products - to Outdoor Retailers Australia-wide. Blister Wool is the natural way to prevent blisters and hot spots. Made from 100% Aussie-grown wool, take it with you hiking, running, shopping, dancing or anywhere else you want to stop rubbing in your shoes!



Fox+Fleur

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Strategist

  • Jan 2020 - Dec 2022

  Fox+Fleur is a collective of PR, marketing, branding and design pros with creative prowess. We work with food, fashion and lifestyle brands to share their stories and build their brands through well-planned and targeted strategies. Fox+Fleur is a collective of PR, marketing, branding and design pros with creative prowess. We work with food, fashion and lifestyle brands to share their stories and build their brands through well-planned and targeted strategies.



Profit Kit

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Digital

  • Nov 2019 - Oct 2020

  We take past customers, people who contacted you but didn’t purchase, and sales that never happened, and run them through our Profit Kit system to reactivate those customers who you thought were gone. We re-engage and re-connect with those potential buyers that fell through the cracks through a smart nurturing system that brings them back to your business and turns them into paying customers. No need to spend more money on advertising to find new leads, or trying to find ways to come up with new buyers out of thin air. The Profit Kit system is proven to increase sales without increasing your advertising. It’s that simple. Show less



Edge Marketing

• United States
• Marketing Services

• Head Of Social

  • Jul 2019 - Apr 2020

  Responsible for leading the development, execution, and management of content and campaigns on all client and company social media platforms. Responsible for leading the development, execution, and management of content and campaigns on all client and company social media platforms.



Celebrity Ink™ Tattoo

• Australia
• Retail
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2019 - Jul 2019

  Co-ordinating marketing activity between head office and 15 franchises globally, across all digital and traditional media. Complete branding overhaul and implementation of consistent use of brand assets & tone of voice in marketing communications. Co-ordinating marketing activity between head office and 15 franchises globally, across all digital and traditional media. Complete branding overhaul and implementation of consistent use of brand assets & tone of voice in marketing communications.



Mobimedia International

• Global Head Of Digital

  • Jun 2015 - Jan 2019

  Responsible for leading the overall strategic and operational development of digital marketing for the Mobimedia Group. This includes all facets of digital marketing to promote, connect, and engage users of the Mobimedia, Idea Music, Matchstix, mJams, and Lists brands to the relevant target groups.- Digital Strategy, implementation and ongoing maintenance. Actively grow sales online.- Managing third-party agencies in multiple territories Worldwide.- Working with brand managers and defining, managing and executing the online consumer marketing strategies across the company’s brands. - Affiliate marketing - Working with major distributors to ensure engagement across multiple avenues.- Maximizing of exposure and engagement of our websites and apps.- User journeys, sales funnels. Strategy & implementation.- SEO/SEM including acquisition & engagement campaigns, remarketing, and more.- Social Media strategy and management.- Reporting- Ambassador management ensuring digital exposure is maximised through ambassador reach. Show less

• General Manager - Asia-Pacific

  • May 2014 - Jun 2015

  Heading up expansion into new markets, primarily responsible for generating further awareness and demand of the Mobimedia product suite throughout Asia, including the Matchstix, mJams, and Lists brands.Working collaboratively with local partners in the region, identifying and building relationships within the industry and creating strategic alliances with technology and channel partners. Defining and executing strategic plans, aligning the approach and messaging with the wider business objectives of the entire region. Creating, and negotiating commercial agreements. Show less

• Head Of Marketing

  • May 2012 - May 2014

  Managing a team of over 20 staff to provide VAS services to Digicel Ltd, a market leading mobile network provider operating in 31 countries across the globe.- Product concept development- Marketing strategy- Campaign development



Global Media Technologies

• Cameroon
• Telecommunications

• Business Development Manager

  • Jan 2014 - Mar 2016

  Information technology business developing data products for Telecommunication carriers in emerging markets. Information technology business developing data products for Telecommunication carriers in emerging markets.


Flight Centre
• Australia
• Travel Arrangements
• 100 - 200 Employee
• Assistant Manager

  • 2009 - 2012

Nova International
• Bangladesh
• Textile Manufacturing
• 1 - 100 Employee
• ESL Instructor

  • 2006 - 2009

McPherson Media Group
• Australia
• Media Production
• 1 - 100 Employee
• Corporate Account Manager

  • 2003 - 2005