Adinda Julia Nugroho Putri

Founder & CEO at PT Adtree Digital Indonesia
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta, Jakarta, Indonesia, ID

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Experience

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Founder & CEO
      • Jul 2020 - Present

      -Provide inspired leadership company-wide. -Make high-level decisions about policy and strategy. -Report to the commissioner & partner to keep them informed. -Develop and implement operational policies and a strategic plan. -Act as the primary spokesperson for the company. -Develop the company’s culture and overall company vision. -Help with recruiting new staff members when necessary. -Create an environment that promotes great performance and positive morale. -Oversee the company’s fiscal activity, including budgeting, reporting, and auditing. -Work with stakeholders, chief strategy officer other executives. -Assure all legal and regulatory documents are filed and monitor compliance with laws and regulations. -Work with the executive board to determine values and mission, and plan for short and long-term goals. -Identify and address problems and opportunities for the company. -Build alliances and partnerships with other organizations. -Oversee the day-to-day operation of the company. -Work closely with the human resource department to ensure great hiring. Show less

    • Japan
    • Technology, Information and Internet
    • 700 & Above Employee
    • Account strategy manager
      • Jul 2019 - May 2021

    • Indonesia
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Performance Online Marketing
      • Dec 2017 - Jul 2019

      -Oversee a social media strategy -Manage and maintain the organisation’s website(s) -Track and analyse website traffic flow and provide regular internal reports -Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion -Continually work on the Search Engine Optimization of the website(s) -Fix any errors or bugs in online content -Create online banner adverts and oversee pay per click (PPC) ad management -Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing -Work on printed material to supplement online products -Attend product launches and networking events -Manage, review, and perform daily account responsibilities associated with Google AdWords -Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. -Manage the creation of large keyword lists. -Manage Display network placement lists on AdWords and through other contextual advertising platforms. -Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals. -Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. -Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. -Keep pace with search engine and PPC industry trends and developments. -Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals. -Monitor and evaluate search results and search performance across the major search channels. Show less

    • Thailand
    • Technology, Information and Internet
    • 700 & Above Employee
    • Internet Marketing Strategist
      • Nov 2016 - Oct 2017

      • Contributing to, and developing, marketing plans and strategies (PPC, SEO, SOCIAL MEDIA, EMAIL MARKETING, AFFILIATE MARKETING) • Oversee a social media strategy • Track and analyse website traffic flow and provide regular internal reports • Continually work on the Search Engine Optimization of the website(s) • managing budgets • evaluating marketing campaigns • monitoring competitor activity • supporting the marketing manager and other colleagues • Assist in the formulation of strategies to build a lasting digital connection with consumers • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) • Acquire insight in online marketing trends and keep strategies up-to-date • Maintain partnerships with media agencies and vendors Show less

    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • SEO Specialist
      • Jan 2016 - Nov 2016

      Duties: *Develop SEO strategy and KPI. *Getting clients sites higher on the search engine results. *Actively researching, testing and proposing new approaches to improving search engine rankings. *Selecting search phrases and choosing keywords. *Advising clients on the basics of search engine optimisation so they can look after their own websites. *Launching SEO campaigns for clients. *Implementing online search strategies. *Analysing search results via Web Analytics, Adobe (Omniture) and other specialist software. *Optimising websites and landing pages. *External link building with relevant high quality third party websites and directories. *Internal link building within sites. *Resolving technical issues related to a clients website. *Constant evaluation of keywords. *Searching for and finding suitable domain names for clients. *Monitoring and tracking the performance of SEO campaigns, including site traffic and back links. *Providing remote support, advice and tips to clients. *Involved in the annual SEO planning process. *On Page and Off Page Optimisation. *Carrying out competitor research. *Producing regular audits and writing up detailed monthly performance and progress reports for clients. *Make SEO content strategy for Nestle. *Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors *Mentoring junior staff. Show less

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • SEO Analyst & Affiliate Marketing
      • Jul 2015 - Jan 2016

      Affilliate Marketing: * Im responsible for Idbookmyshow (backlinks) * Search and qualifying blog for all clients (7 clients) * Invite blogger through email to join affiliate or sponsored post program for all clients * Dealing with blogger regarding the compensation for their blogpost * Determines the right keyword and link for our blogger * Review the blogpost * Managing the budget to our sponsored post program (based on DA, PR, Domain Age) * Maintaining our blog asset each day (7 blogs) * Maintaining our blog asset's Google Analytics and Google Webmaster tools each day * Has a target that must be fulfilled each week and deliverable monthly report Organic Media Analyst: * Im responsible for : Samsung, Astralife, Markaindo * (Auditing Samsung, Astralife, Markaindo website in SEO way (meta title, meta description, h1, etc..) * Maintain Samsung, Astralife, Markaindo website in order to be the first page on Google * Determines potential keyword * Has a target that must be fulfilled each week and deliverable monthly report Show less

    • Singapore
    • Technology, Information and Internet
    • 700 & Above Employee
    • content databased
      • Apr 2014 - Jul 2014

      internship internship

Education

  • Universitas Bina Nusantara (Binus)
    Bachelor’s Degree, System information & Accounting
    2010 - 2015

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