Adinay Kasymbekova

E-commerce consultant at Project “Ready4Trade Central Asia” funded by EU and implemented by ITC
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Contact Information
us****@****om
(386) 825-5501
Location
Bishkek, Bishkek, Kyrgyzstan, KG
Languages
  • Русский Native or bilingual proficiency
  • Английский Limited working proficiency
  • Болгарский Elementary proficiency
  • Французский Elementary proficiency

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Experience

    • International Trade and Development
    • 700 & Above Employee
    • E-commerce consultant
      • Nov 2020 - Present

      • Assimilation of ITC materials on e-commerce for application by SMEs • Support ITC with diagnostic of SME e-commerce maturity • Coaching off SME beneficiaries • Contribution to the online platform ecomConnect • Monitoring of progress of the businesses and regular report to ITC • Assimilation of ITC materials on e-commerce for application by SMEs • Support ITC with diagnostic of SME e-commerce maturity • Coaching off SME beneficiaries • Contribution to the online platform ecomConnect • Monitoring of progress of the businesses and regular report to ITC

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Trainer, coach of the Digital Marketing and Sales
      • Apr 2021 - Present

      DAI Europe in the Kyrgyz Republic. "Business Ayim" program for women entrepreneurs lead by business innovation center PEAK • Development of the program • Adaptation of the materials for the participants • Conducting individual consultations and coaching sessions • Monitoring of business development and regular reporting DAI Europe in the Kyrgyz Republic. "Business Ayim" program for women entrepreneurs lead by business innovation center PEAK • Development of the program • Adaptation of the materials for the participants • Conducting individual consultations and coaching sessions • Monitoring of business development and regular reporting

    • Founder
      • Jan 2020 - Present

      Personal project "Business Freshman" for women, which includes a business course, individual consulting, trainings. The aim of the project is to increase the potential of women's entrepreneurship in Kyrgyzstan and to create a strong community to support women in business. The course covers all the necessary processes for a successful and safe start of micro and small businesses.• Development of the course program, maintaining the course • Brand management, digital promotion, sales, PR• Providing high quality customer service• Conducting individual business consultations• Conducting business trainings Show less

    • Business consultant, trainer
      • Jan 2020 - Present

      • Conducting individual business consultations• Conducting business trainings

    • Founder, CEO
      • Jan 2010 - Present

      Stylish Media is a full-service media company offering content creation and full marketing services (traditional and digital commercials, video and photo production, brand book development, copywriting services, etc.), SMM, graphic design services, website and app development, organization of business trainings and corporate events, PR and influencers marketing services. As of today, the company provided all types of services to promote business to more than 200 clients in Kyrgyzstan, including the biggest commercial companies such as Gazprom Kyrgyzstan, Huawei, Samsung, Beeline, Legion Asia Distribution (brands “Moet Chandon”, “Hennessy” and “Johnny Walker”), Abdysh-Ata, non-commercial partners such as Media Policy Institute (USAID funded program); various programs funded by Soros, UN agencies and the American Chamber, HoReCa and fashion retail segments as well. The startup was launched in 2010 as Stylish.kg entertaining youth website, which reached the break-even point in 10 business days, and was one of the most popular websites in KG zone in early 2010s. • Conduction of strategic business development and management of the company, constantly reviewing the range of services provided and exploring new areas for business activities • Development budget for each project and oversees pricing strategy • Creation effective working teams by hiring, training and mentoring employees • Controlling quality of services through constant negotiations with customers • Coordination all marketing events and digital promotions organized by the company Show less

    • Author of a guide, SMM and video blogging coach
      • Jan 2021 - Apr 2021

      • Development of the "Business and SMM" manual • Preparing handouts for training • Development of a training plan • Conducting trainings, consulting and mentoring support of the project participants • Development of the "Business and SMM" manual • Preparing handouts for training • Development of a training plan • Conducting trainings, consulting and mentoring support of the project participants

  • Youth Of Osh (Программа Проон)
    • Бишкек, Киргизия
    • Mentor, expert
      • Oct 2020 - Dec 2020

      • Preparation and layout of the manual for the training course "Peacebuilding Media Laboratory" • Preparation of handouts for training • Conducting a training course on the basics of creating and promoting digital content • Support in team building • Consulting and mentoring support to the participants of the media laboratory in the creation of digital content • Finalization of all products of participants • Preparation and layout of the manual for the training course "Peacebuilding Media Laboratory" • Preparation of handouts for training • Conducting a training course on the basics of creating and promoting digital content • Support in team building • Consulting and mentoring support to the participants of the media laboratory in the creation of digital content • Finalization of all products of participants

    • Kyrgyzstan
    • International Trade and Development
    • Digital marketing, PR #UN75 campaign
      • Aug 2020 - Nov 2020

      • Development of creative social media campaign #UN75 • Digital and influence marketing • Coordination of events, work with media • Data analysis • Development of creative social media campaign #UN75 • Digital and influence marketing • Coordination of events, work with media • Data analysis

  • Gastronomy "Baguette"
    • Бишкек, Киргизия
    • Founder
      • Oct 2016 - Dec 2019

      Gastro-shop with prepared food (salads, hot dishes, snacks, pastries, breads, confectionary and home-made cold beverages), food delivery and catering services. In 2019, the owners received very good offer to sell the business. The business is still successfully operating. Role and responsibilities:  Analyzed competition and economic market data, conducted a feasibility study of opening the gastronomy and developed the business plan  Created the marketing plan and managed all PR and advertising activities  Recruited the staff and organized cooking/baking workshops  Managed the budget and quality control  Managed the process of business sale Show less

Education

  • Kyrgyz National University
    Master of Business Administration - MBA
    2014 - 2016
  • American University in Central Asia
    Bachelor, European Studies
    2010 - 2014

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