Adina Diana Popescu

Content Marketing Specialist at Beans United
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Skills

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Diana Casu

Hello everyone! I have known Adina Popescu for a long time now and I have only good things to say about her. We have studied together for 4 years at University and, during that time, I learned that she is one of the most creative persons I know. Adina was active in class, delivered all of her projects on time and didn't have any problems during the exam periods. And apart from that, she was also a lot of fun to be around, and still is! :)

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Credentials

  • Social Media Marketing Certification
    HubSpot
    Jun, 2020
    - Nov, 2024
  • Content Marketing Certification
    HubSpot
    Jul, 2019
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    May, 2019
    - Nov, 2024

Experience

  • Beans United
    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Content Marketing Specialist
      • May 2019 - Present

      Newsletters, Social media, Lead Nurturing Campaigns, Blog posts, Landing Pages, SEO articles or e-books? Content marketing means knowing how to first create a good content strategy and a buyer persona, and then mapping each action through valuable information. My job implies keeping an eye on the strategy, but also using a lot of well targeted creativity in order to generate the best results. Newsletters, Social media, Lead Nurturing Campaigns, Blog posts, Landing Pages, SEO articles or e-books? Content marketing means knowing how to first create a good content strategy and a buyer persona, and then mapping each action through valuable information. My job implies keeping an eye on the strategy, but also using a lot of well targeted creativity in order to generate the best results.

  • Freelancer
    • Freelance Content Writer, Journalist and Blogger
      • Jan 2010 - Present

      As a freelancer I write blog posts, SEO content and website articles. I also manage my own two blogs. As a freelancer I write blog posts, SEO content and website articles. I also manage my own two blogs.

  • ALTEX Romania
    • Romania
    • Retail
    • 700 & Above Employee
    • SEO Content Writer
      • Oct 2018 - May 2019

      I provided original SEO content and press releases, researching key terms, finding the best approach for promoting the company’s products and services, as well as its image, through relevant and quality articles in a tone of voice suitable for each channel.The content I created was posted on various websites and well known magazines in Romania, as well as on the company’s website.I updated the website content, making sure that landing pages are aligned to the brand’s values and image and that products are efficiently promoted.I also provided advertorials and PR articles, increasing brand awareness, as well as web traffic and sales. In the end I reviewed the SEO campaigns, working together with the digital team, the marketing team and the online sales team. Show less

    • Campaign Specialist and Category Sales Manager
      • Jul 2018 - Nov 2018

      I coordinated the offline (ATL - TV, Radio, O OH, In-store) and online marketing and communication campaigns, working closely with media agencies, the DTP department and the product management teamWorking closely with the advertising agency, I kept track of sales, bestselling products and brand evolution, using Ad Words campaigns.Together with the acquisition project managers, I came up with ideas of promoting certain products, I made sure that the offers were implemented and decided on the products that were due to become part of the next campaigns. Show less

  • Vodafone
    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Internal Communications Consultant
      • Apr 2017 - Jun 2018

      I coordinated internal communication activities to ensure all employees understand, engage with and deliver on the company strategy and goals. I sustained department strategic directions through developing, maintenance and continuous improvement of company’s employee communication programs (including strategic initiatives, marketing and brand related content and people related content) and internal communication channels (internal publications, e-channels etc.) in a style that was aligned with the brand values and personality. Show less

    • Business Support Center Specialist
      • Jan 2014 - Mar 2017

      My job as a Business Support Center Specialist means providing 2nd level support and feedback to Vodafone’s internal customers, more precisely call center agents. One of my daily tasks consists of monitoring the Business department's activity and making decisions in order to sustain the service levels and to improve our customers’ experience. I escalate every situation which has impact in the use of Vodafone's services and internal applications.I also collaborate with other departments, in order to find the best solutions to our clients’ problems and, with the help of the dedicated Project Manager, I make sure that the internal processes and procedures are always easy to understand and up to date.I have been part of the team which worked in developing the intranet for the Business department. Show less

    • Customer Experience Intern
      • Jul 2015 - Oct 2015

      During the four months I’ve worked as an intern in the Customer Experience Department, I was part of the Internal Culture Team. I had the opportunity to contribute to the launching of internal engagement campaigns and write articles for Vodafone’s weekly and monthly newsletters.At the moment I keep collaborating with the Internal Culture team, as well as with the Internal Communications team.

    • Consultant, CS Business Data Choosers
      • Jan 2007 - Dec 2013

      I offered telephonic and email support to Vodafone’s business clients.

    • Trainer
      • Sep 2008 - Aug 2013

      I designed and delivered training programs for new and existing employees. I evaluated the training programs, through follow-up sessions. I coordinated the new hire teams during the induction period and I evaluated and assisted the new employees during the induction period.I also facilitated Internal Culture workshops all over the country.

Education

  • University of Bucharest
    Bachelor Degree, Communication and PR
    2002 - 2006

Community

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