Experience

HONEST FOODS SN
• Senegal
• Restaurants
• 1 - 100 Employee
• Co-founder

  • Apr 2021 - Present


Afric'Emergence Commerce

• Senegal
• International Trade and Development

• Founder & CEO

  • May 2017 - Present

  * Developed full Go-To-Market (GTM) strategy for leading companies in West African Markets, in the FMCG sector including: investment schedules, brand positioning & pricing, sales targets, planning & marketing plans. * Executed end to end direct distribution strategy (wholesale & retail network) * Expanded company's physical and operational presence in 2 new countries (Senegal & Cote D'Ivoire) within 3 years * Developed full Go-To-Market (GTM) strategy for leading companies in West African Markets, in the FMCG sector including: investment schedules, brand positioning & pricing, sales targets, planning & marketing plans. * Executed end to end direct distribution strategy (wholesale & retail network) * Expanded company's physical and operational presence in 2 new countries (Senegal & Cote D'Ivoire) within 3 years


Afric'Emergence Group
• Partner

  • Mar 2016 - Present


MediAlgeriA

• Algeria
• Advertising Services
• 1 - 100 Employee

• Head of Sponsorship

  • Sep 2014 - Jan 2016

  * Sourced and concluded various sponsorship contracts for leading international brands with sports properties * Marketing and sponsorship Strategy consultant for leading local and international brands * Lead on various sports events – Algerian National team matches, press conferences, signing ceremonies etc. * Mentoring and on-boarding of junior and new employees * Sourced and concluded various sponsorship contracts for leading international brands with sports properties * Marketing and sponsorship Strategy consultant for leading local and international brands * Lead on various sports events – Algerian National team matches, press conferences, signing ceremonies etc. * Mentoring and on-boarding of junior and new employees



Barwick Media and Sport

• Sports
• 1 - 100 Employee

• Partner

  • Apr 2011 - Jan 2014

  * Generally responsible for key accounts within BMS, ensuring our clients receive top class service and all their needs are met. * Led and delivered a thorough review for Liverpool Football Club media/commercial operations which received a very positive feedback and saw many of the recommendation delivered being implemented by the club. * Delivered key market entry for several clients which was strategically value adding for their operations * Generally responsible for key accounts within BMS, ensuring our clients receive top class service and all their needs are met. * Led and delivered a thorough review for Liverpool Football Club media/commercial operations which received a very positive feedback and saw many of the recommendation delivered being implemented by the club. * Delivered key market entry for several clients which was strategically value adding for their operations



GE (General Electric)

• 1 - 100 Employee

• Financial Management Program

  • Aug 2006 - Feb 2009

  GE's premier entry level leadership programme for a duration of 2 years comprised of four 6 month rotations in different GE Businesses working in various departments with various teams, gaining great knowledge and experience in finance, marketing & management. 1st Rotation: GE Oil & Gas HQ - Florence, Italy - Engineering Finance Analyst 2nd Rotation: GE Oil & Gas HQ - Florence, Italy - Supply Chain Analyst & Co-ordinator 3rd Rotation: GE Middle East & Africa HQ - Dubai, UAE - Controllership Analyst 4th Rotation - GE Capital MEA - Dubai, UAE - Business Development Show less