Alexa DiBiasio

Senior Product Designer and Graphic Artist at mushie
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Contact Information
us****@****om
(386) 825-5501
Location
Houston, Texas, United States, US
Languages
  • English -

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Bio

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Experience

    • United States
    • Online and Mail Order Retail
    • 1 - 100 Employee
    • Senior Product Designer and Graphic Artist
      • Jul 2022 - Present

      Managed the development process for toys, dinnerware, and bath accessories from conceptto production with daily factory communication and alignment with cross-functional teams.Partnered with stakeholders to understand business needs, create plans and execute delivery.Created and maintained detailed product tech packs.Expanded existing product assortment with new colors and patterns.Selected and approved styles, materials, trims, colors and strike-offs to ensure samplesmatched approved standards.Researched competitor products and seasonal trends and translated market research intohighly sell-able product.Worked with packaging designer to establish design direction and product information to beincluded for EU market, in-store retail and e-commerce business.Designed unique and original artwork for textiles and printed silicone & plastic products. Show less

    • Interim Director of Product Development
      • Jan 2022 - Jul 2022

      Hired and managed additional team members for the Product Development department.Implemented systematic improvements to streamline the development process.Established factory guidelines and support material for cross-functional teams ensuring each stage of production meets company standards and development goals.Identified and solved manufacturing challenges that arose during design and development.

    • Senior Product Designer and Graphic Artist
      • Aug 2021 - Jan 2022

      Created factory ready artwork for printed products within softgood and hardgood categories including seamless textile prints, placement prints for silicone bibs & mats, and various artwork.Created tech packs to communicate size and color specifications for each print. Reviewed strike-offs and samples to ensure prints and products produced match approved standards. Worked with Chief Design Officer to create new print concepts and product ideas based on consumer insights and trend forecasting. Communicated daily with factories and oversaw product development process from concept to production for both softgoods and hardgoods. Show less

    • Product Designer and Graphic Artist
      • Apr 2021 - Aug 2021

      Designed artwork within softgood and hardgood categories for printed products such swaddles, crib sheets, silicone bibs and silicone placemats.Worked directly with Chief Design Officer to understand and fulfill creative vision and tasks. Responsible for developing new soft/hardgood products from concept to production.

  • WORLDROWstudio
    • Houston, Texas, United States
    • Graphic Design Artist
      • Aug 2020 - Apr 2021

      Created and sold original artwork on graphic tees, art prints and printed apparel as a freelance graphic artist. Worked with various companies within the apparel industry including TLC’s Out Daughtered Cadi Fitness and Houston fashion label, Inclan. Created and sold original artwork on graphic tees, art prints and printed apparel as a freelance graphic artist. Worked with various companies within the apparel industry including TLC’s Out Daughtered Cadi Fitness and Houston fashion label, Inclan.

    • United States
    • Retail
    • 700 & Above Employee
    • Product Developer and Graphic Artist
      • Oct 2018 - Aug 2020

      Communicated daily with factories and oversaw the product development process of Academy’s private label apparel line, BCG, from concept to production. Managed the BCG Girl’s graphic program while creating original artwork for graphic tees, hoodies and various printed apparel items such as sports bras and leggings. Created production-ready artwork and tech packs for all print repeats and placement prints. Communicated daily with factories and oversaw the product development process of Academy’s private label apparel line, BCG, from concept to production. Managed the BCG Girl’s graphic program while creating original artwork for graphic tees, hoodies and various printed apparel items such as sports bras and leggings. Created production-ready artwork and tech packs for all print repeats and placement prints.

    • United States
    • Retail
    • 700 & Above Employee
    • Art Director
      • Jun 2018 - Oct 2018

      Collaborated with cross-functional teams to create marketing campaigns to drive business across all departments including Apparel, Shoes, Accessories, Jewelry, Home & Gift.Managed and delegated responsibilities to the Styling team, Hair and Makeup Artists and Models.Coordinated production and dissemination of deliverables for cross-organizational use.

    • eCommerce Senior Stylist
      • Feb 2016 - Jun 2018

      Upheld the francesca's aesthetic by ensuring looks created maintained brand identity and related to target market.Produced styling to be used for campaigns, lookbooks, graphic assets and product photography. Collaborated and communicated with photography team members, merchandisers and buyers to create marketing concepts and brand awareness.

    • Textile and Graphic Design Artist
      • Aug 2015 - Feb 2016

      Designed original artwork for textile prints, accessories and gifts.Produced sketches, designs, and samples for buyers and merchandising team.Created tech packs for all print repeats and placement prints.Reviewed strike-offs and samples to ensure production matched approved standards.

    • eCommerce Stylist
      • Oct 2013 - Aug 2015

      Preserved the francesca's aesthetic by ensuring looks created maintain brand identity and relate to target market.Produced styling to be used for lookbooks, graphic assets, and product photography. Collaborated and communicated with photography team members, merchandisers and buyers to create marketing concepts and brand awareness.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Pattern Maker
      • Feb 2013 - Oct 2013

      Accountable for turning designer's vision into reality through the draping, patternmaking, and fitting process. Guaranteed proper fit and desired design aesthetic through the creation of a sample garment. Provided pattern solutions to alter existing garments fit or style. Accountable for turning designer's vision into reality through the draping, patternmaking, and fitting process. Guaranteed proper fit and desired design aesthetic through the creation of a sample garment. Provided pattern solutions to alter existing garments fit or style.

  • DAO Chloe DAO
    • Houston, TX
    • Design Assistant
      • Aug 2011 - Feb 2013

      Actively participated in design process to include market research, mood boards, design sketches, draping and patternmaking. Provided recommendations regarding seasonal themes, edits to product line and new concepts. Actively participated in design process to include market research, mood boards, design sketches, draping and patternmaking. Provided recommendations regarding seasonal themes, edits to product line and new concepts.

Education

  • The Art Institute of Houston
    Bachelor of Fine Arts (BFA), Fashion/Apparel Design
    2011 - 2013
  • Klein Collins High School
    2005 - 2009

Community

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