Senior Marketing Executive

• Sep 2022 - Present

Marketer in charge of the School of Business & Management (SBM) portfolio for undergraduates. In my role, I oversee the lifecycle management of new leads to evangelists and raise awareness of the partnering institutions under the SBM portfolio. Marketing & Lead Generation Drive customer acquisition and brand awareness through established channels (PPC, SEO, Programmatic Advertising, Affiliates, and Social) Assisting sales team with KPI targets by looking at nurturing activities to ensure qualified leads are converted. Sourced student/lecturers' profiles to publish human-interest stories. Managed branding campaigns and event marketing initiatives in print(OOH), video, web and social media. Contributed to the company's yearly main events (Open House, Graduation Ceremonies, etc.) marketing, sales and brand promotion. Reporting, Budget Management and Data Analysing Responsible for overall marketing budget for portfolio - plan and strategise forecasted spending for the year. Formulate strategies using analysed data and conduct continuous and consistent testing, learning, and optimisation to maximise customers’ lifetime value. Achievements: Assisted in nurturing qualified leads for the sales team and together achieved above 110% KPI target for partnering universities courses enrollment number in Q1 2023. Improved the number of qualified leads by 65% since October 2022. Show less

Senior Executive, Segments Lead Marketing

• Nov 2021 - Aug 2022

In this role, I am responsible for spearheading the go-to-market strategies for the Postpaid Business: -Created the go-to market plan for new product launches, revenue and engagement programmes. -Developed marketing plans to drive growth in specific segments -Analyzed data to identify customer needs and segment opportunities -Created company-wide marketing initiatives to increase brand and new programme awareness -Worked closely with SME revenue team, product planning team and external device stakeholders to strategise campaign propositions for current in-base segments. Show less

Marketing Executive (CRM)

• Aug 2019 - Nov 2021

Oversaw and managed customer relationship management campaigns across Omni channel, Retail-Business and Digital Business of over 20 stakeholders. Key responsibilities: Ideation and execution of customer engagement/loyalty programs. Churned out high-impact BAU marketing campaigns across crm channels (emails, sms, push notifications) Fostered deep relationships with internal and external stakeholders (products team, suppliers, campaign team) by employing industry expertise and knowledge of CRM. Played an instrumental role in the migration of CRM platform from IBM Watson's to Salesforce Cloud which involved UAT testing and transferring of CRM assets. Key achievements: Successfully increased customer satisfaction by 40% through the development and implementation of a new customer journey for refund programmes. Increased sales revenue by 150% by incorporating A/B dynamic test to strengthen customers' shopping intent by introducing repurchase and recommendation options in every crm communications. Show less

Digital Marketing Specialist

• May 2017 - Jul 2019

Oversaw and executed digital marketing efforts for a reputable academic publishing company: -Implemented marketing campaigns across various channels -Monitored campaign performance and provided recommendations for optimization -Generated reports to communicate campaign results to stakeholders -Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets. Key Achievements: Created a social media strategy that increased Facebook customer base by 50%. Instrumental in ensuring consistent brand guidelines in website rebranding that led to 15% conversion. Show less

SMB P-Marketer

• Aug 2016 - Nov 2016

In this 4 months program, I represented Dynamicweb as one of Microsoft partners and worked with other p-marketers to promote Microsoft’s latest product, Microsoft Azure to the targeted audience. Key Responsibilities: - Target 46,000 prospects and 2000 prospective leads to sign up - Worked with agency on campaigns and deliverables - Worked with other p-marketers on social media engagement and addressing the problems faced by consumers on Microsoft Azure’s products. In this 4 months program, I represented Dynamicweb as one of Microsoft partners and worked with other p-marketers to promote Microsoft’s latest product, Microsoft Azure to the targeted audience. Key Responsibilities: - Target 46,000 prospects and 2000 prospective leads to sign up - Worked with agency on campaigns and deliverables - Worked with other p-marketers on social media engagement and addressing the problems faced by consumers on Microsoft Azure’s products.

Marketing Executive

• Feb 2015 - Aug 2016

Freelance Social Media Coordinator

• Aug 2015 - Dec 2015

I was involved in the launch of TopoTogo mobile application city guide for kids and parents. In this role, I was responsible for all social media posts, campaign strategies, and achieving monthly KPI goals. Over the course of the contract, I was able to increase followers by 40% and build brand awareness as well as engagement on all TopoTogo social media pages. I was involved in the launch of TopoTogo mobile application city guide for kids and parents. In this role, I was responsible for all social media posts, campaign strategies, and achieving monthly KPI goals. Over the course of the contract, I was able to increase followers by 40% and build brand awareness as well as engagement on all TopoTogo social media pages.

Social Media Executive

• May 2014 - Nov 2014

Media Ingest Executive

• Mar 2013 - Feb 2014