Experience

Fashion 911 Inc
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• VP of Marketing

  • Mar 2023 - Present


Adika

• Israel
• Retail
• 1 - 100 Employee

• VP of Marketing

  • May 2022 - Apr 2023

  Formulate the marketing strategy, set targets and implement them across the eCommerce websites (Shopify) and across the chain’s stores. Manage the Marketing Division (17): creative, media, production, social, management of influencers & more. Build and allocate a budget while setting measurable KPIs, track and control on an ongoing basis. Lead the PR strategy, events, and product launches. Develop a 2-year plan to re-position the brand in Israel and grow the target audience. Work closely with the technological division to develop tools to enhance customer experience of the club members and other customers. Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Head Of Marketing

  • Nov 2016 - Jan 2022

  Managed the marketing strategy of 7 brands and 4 eCommerce websites, marketing communications, channel marketing, digital and eCommerce strategy, and an advertising budget of 25M Shekels. Transformed marketing functions and profitability driven innovative strategies to generate sales and grow ROI and drove digital user acquisition and retention strategies. Managed a team of 4 – social, paid-media, influencers and PR. Managed classical and digital media activities throughout the consumer journey. Introduced technological tools to improve results and managed vendor relationships. Show less



GO Internet Marketing

• VP Client Manager

  • Jan 2015 - Nov 2016

  Managed accounts and budgets amounting to 60M Shekels.Led a team of 24 – account managers, optimizers, analysts, etc.Drove revenue and profit from customers achieving record growth in revenues and profitability.Formulated digital strategies (branding and performance) and analyzed performance.

• Client Manager

  • Nov 2013 - Jan 2015

  Managed accounts, such as: Dan Hotels, Caesarstone, Materna, Osem, Lubinski Group...Managed, planned, and implemented customers’ digital activity throughout the consumer journey.Lateral management of optimization teams: SEM, SEO, Facebook and Google analyticsKnow-how of the various advertising and analysis systems of Google and Facebook .Managing strategic, operational, Quality control and optimization processes while brainstorming and presenting solutions to customers. The job includes Crisis Management and smart solutions to the customer. Show less

• SEO - Customer Manager

  • Dec 2012 - Dec 2013

  seo optimaizer , link builder, optimaze landing page, site characterization, strategy SEO , manging clients site and budget for SEO and organic traffic.



leader ltd

• Ukraine
• Staffing and Recruiting

• leader LTD- Entrepreneurship and Web Marketing

  • Aug 2010 - Dec 2012

  Essential SEO Director Essential SEO Director



BPM - Sound & Music Colege

• Finance and Marketing

  • Jan 2006 - May 2010

  Responsible Finance and Marketing Responsible Finance and Marketing