Chief Marketing Officer

• Mar 2023 - Present

Global Commercial Market Development

• 2019 - 2022

Led Go-To-Market strategy, product marketing, business research, innovation, and market expansion for SaaS solutions and hardware ▪ Led deep research on innovation, branding, and product leading to decisions on product portfolio, promotion, diversification of the business and entering new segments to capitalize and open new regions & countries globally. ▪ Managed product positioning, messaging, product launch and ensuring the sales teams and customers understand the product’s USP. ▪ Created a new research-led content strategy for sales enablement tools through pioneering video content, revolutionizing internal communications and knowledge transfer to help grow HP’s sales. ▪ Led cross-functional business innovation such as producing an Innovation Kit branded as the ‘Kit of Possibilities,’ with practical examples for customers on how they can increase their digital printing business, upsell products and complete digitization. ▪ Presented to HP’s biggest clients, including Shutterfly & Cimpress while managing the crossroads between accounts, sales, and commercial market development, igniting the process to a $100M deal. ▪ Won an award from ‘Israel’s Marketing Association’ for an online global event replacing the annual expo (during Covid). Show less

Go-To-Market Strategy Consultant

• 2016 - 2019

Consulting and accompanying SMB’s and start-ups in various industries ▪ Developing marketing and business strategy, penetrating into new markets, identifying and targeting target audiences while optimizing product-market-fit ▪ Leading Innovation development: Developing products and services, branding, Marcom ▪ Forming a digital infrastructure for businesses - Facebook, Google Adwords, constructing a corporate website compatible with different users' journey, CRM, Gamification Consulting and accompanying SMB’s and start-ups in various industries ▪ Developing marketing and business strategy, penetrating into new markets, identifying and targeting target audiences while optimizing product-market-fit ▪ Leading Innovation development: Developing products and services, branding, Marcom ▪ Forming a digital infrastructure for businesses - Facebook, Google Adwords, constructing a corporate website compatible with different users' journey, CRM, Gamification

Product and Marketing Manager

• 2014 - 2016

Marketing Manager – Tza'bar, Osem Nestle GroupManaging a business unit in a fast-paced business landscape, annual turnover over NIS 400m▪ Constructing a three-year marketing business strategy, local and global trends, growth engines, strategy and Marcom, identifying opportunities and gaps▪ Managing a team (3 employees), including a brand manager, a project manager and a field manager▪ Developing a digital marketing plan - managing social networks Online/Offline, examining various user needs and lifestyles and producing a full product experience Show less

Product and Brand Manager

• 2010 - 2014

Brand Manager – Osem, FitnessManaging the salty pastry brands, with annual sales of NIS 300M, doubling gross profit▪ Cross functional management, motivating multiple internal and external interfaces, locally and globally: technologists, manufacturing plant, sales, supply chain, procurement. External interfaces: advertising agencies, PR, research institutes, etc.▪ Managing the ongoing digital presence, including the development and construction of the largest commercial Facebook page in Israel at the time▪ Managing launches (Osem Crackers, Osem "Krispy") from analysis phase through product development, packaging, digital and TV marketing campaigns and ongoing support Show less

Founding Partner, Market Research Manager

• 2009 - 2010

Business development from concept, market research and customer acquisition. Business development from concept, market research and customer acquisition.