Experience

Solve.money

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head Business & Customer Intelligence

  • Apr 2022 - Present

  A fintech transforming small business growth in Africa starting from Lagos, Nigeria. We are supporting SMEs with fast business loans with which they scale their businesses by increasing their inventory or purchase equipment for improved business performance. We are delivering a very flexible repayment pattern that is competitive with no hidden charges. A fintech transforming small business growth in Africa starting from Lagos, Nigeria. We are supporting SMEs with fast business loans with which they scale their businesses by increasing their inventory or purchase equipment for improved business performance. We are delivering a very flexible repayment pattern that is competitive with no hidden charges.



Wema Bank Plc.

• Nigeria
• Banking
• 700 & Above Employee

• Head, Retail Sales & SME Division

  • Apr 2020 - Mar 2022

   Developed and executed strategic activation-based plans to achieve the yearly offline customer acquisition targets set for the Retail Business  Assisted, coordinated and implemented the development of channel and product specific tactics that grew sales and market share.  Designed and executed an offline activation-driven, customer acquisition strategy that achieved offline customer acquisition targets, revised periodically  Owned the budget and cost-per-acquisition targets, alongside tracking and optimizing for ROI  Led the Retail team that built the partnerships and activation agency ecosystems which delivered high-impact and high-yield activation events  Collaborated with Corporate and Commercial business development teams which acquired and activated value chain opportunities  Coordinated branch/outlet efforts which improved retail sales  I co - owned the SBU strategic planning with the business  I crafted the setting of activities and revenue targets for members of the retail sales team  Conducted on-the-job training and provided input into overall training and development plan for the retail sales team  Saddled with the responsibility of Identifying key areas for improvement in the sales process  Spot market opportunities for new customers  Provided action-oriented market intelligence Achievements:  Effective restructuring of the retail sales team organogram.  N3.4B Quality Retail Loans booked in 2020 FY.  N4.6B Quality Retail Loans booked in the 2021 FY.  64% Account Acquisition Target achieved in 2020 FY, 41% of which is Digital.  88% Account Acquisition Target achieved in 2021 FY, 64% of which is Digital.  The field force continued to be coached on New Ways of Working as necessitated by the Pandemic and its resultant lockdown.  Weekly reporting format initiated giving an opportunity for on the go change in approach as necessary. Show less



Lafarge Africa Plc

• Wholesale Building Materials
• 700 & Above Employee

• Sales Excellence Manager

  • Mar 2018 - Mar 2020

   I distilled the “LH Way of Selling” : Prioritize, Customers visits, Value-selling, Pricing & Margin Management, Project based sales + “Leading the Sales Force” for HOS & CRM rolled-out Commercial Strategy  I continuously aligned actions with Marketing Plan initiatives  I offered end-to-end solutions including process analysis and design, requirements planning, business case development, analytics support and administration support  I contributed to the internal development of our practice through participation in areas such as business development, training, methodology and toolkit development, and recruiting  I created and deployed Sales Excellence Initiative across the Country and attended to all the webinars and seminars related to the program.  I engaged internally with HR & LD Team, acting in a mentoring capacity to support the career development of all Sales team identified for the launch of the new RTM – Project as well as identifying areas to strengthen for L&D Manager to calibrate appropriate Trainings  I worked with Commercial Leadership (Commercial Director) on devising sales strategies aimed at improving sales productivity focused on sales planning & execution, performance management, developing & embedding sales supporting tools and metrics, sales performance management and sales talent management.  I drove & embedded value-selling mind set within the Commercial Organization aligning with the Retail initiative Achievements:  Developed and co-trained over 460 field sales staff on the Lafarge Way of Selling.  Developed & Implement the retail credit management document pan Nigeria  Implemented the Route – to – Market Road Show Pan Nigeria with 4 Regional SEM.  Co-develop and Implemented the Technical Training Pan Nigeria to the Technical Assistant Engineers  Field Sales target achievement increased from an average of 54% to 88% in 9 months in a critically challenged business environment. Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• • Aug 2015 - Mar 2018

   I led the work stream for the Total Beverage Alcohol integration of the business (Guinness Nigeria and Diageo Nigeria) I led the development and implementation of a new fit for purpose Brilliant Execution Matrix for the Business I developed, delivered and ensured the usage of the Sales Force Outlets Activation Standard covering Distribution, Visibility, Quality & Right Pricing in trade I designed and implemented a training that increased the strike rate of the National Field Sales Team from an average of 4 to 8 within 6 months. Implemented the Sales Induction Process for all new hires into the Sales Department. Full Implementation of the 70-20-10 Training Model spanning classroom training, experiential as well as on the job coaching. I embedded and Sustained the classroom learning through on the field Coaching & Accompaniment I developed pre-assessment materials and deployed it at assessment centres in order to hire the right candidate into the right sales function. I co-led the team that design and implemented the Route to Consumer Initiative. I developed and follow through the National Sales Training Budget and cost effective Budget utilization. I developed the DBN Sales Team Capability MATRIX to map the sales team for different courses that enhanced their skills to sell. I implemented the fit for purpose trainings to improve the capabilities of the sales team on Diageo Way of Selling.Achievements: In this role I led the work stream for the Total Beverage Alcohol Integration of the Business.  I designed and implemented a training that increased the strike rate per day of the National Field Sales Team from an average of 50% to 80% within 6 months.  I led the development and implementation of a new fit for purpose Brilliant Execution Standard for the Business which resulted in 87% average success achievement of all Sales Execution Activity from its initial 64% average. Show less

• • Aug 2013 - Jul 2015

   Re-fresh management culture with emphasis on People Development process Embed coaching culture in everyday routine Actively involved in the set up and running of the Guinness Nigeria Sales Academy Development of fit for purpose training modules for the GN Sales Academy Kick-off focused Commercial Capabilities development in the organization Work out training curriculum for Commercial Team based on competencies model Build and develop an effective Training Team from scratch Development of training programs for Field Sales, Distributor Team, Customer Marketing & Key Accounts Team. Set up On Job Coaching process as a post-training support Conducting training modules for top-management Support of HR processes in performance assessment, quarterly certification, assessment centers Build up top-down communication process in the Commercial Team  Develop Marketing-to-Sales communication  Management of training budget in accordance with Annual Budget PlanAchievements:o I set up the Sales Academy that forms the pool for the future leader of the organization some of which had moved to Europe, USA, Australia and other Business Units in Africa such as Ghana, Uganda, South Africa and Kenya. o Embed the commercial capabilities of the National Sales Team through various trainings and on the field engagement – little wonder 2014 was declared the “Best Year Ever in Guinness Nigeria” and Nigeria had the 3rd best growth globally. Show less

• • Jan 2012 - Jul 2013

   Deliver Capabilities solutions to the Regional Distributor Managers, Divisional Sales Manager, Distributor Development Managers, Business Development Managers, Van Sales Men Supervisors and Van Sales Men with a view to meeting the Business Objectives. Ensure that the Distributor Management Team adopts new ways of thinking and behaving. A role model for DWS and other Functional & Leadership Capabilities.Africa Distributor Advanced Planning Tool (ADAPT) Administrator - a one stop business planning & review tool – for the Nigerian Market. Individual Capability Assessment Tool (iCAT) Regional Administrator for the West African Market – A Sales Capability Analysis & Development Tool.  Ensure capability enhancement of teams and individuals through in class and on the field Coaching & Accompaniments.  Champion of the Advantaged Route to Market by building Bigger, More Capable and Profitable Distributors Through mutual capability development and strategic partnerships. Coaching the team to transform the Capability of our Distributor Partners and accountability of delivering the volume and NSV target. Identification of Individual Distributor Development Manager’s Capability gaps by role & putting plans in place to close the gaps through Coaching. High Potential Team Members are identified and special plans are put in place to support/grow their Talents. Enhance Sales Force Capability to Win At Retail by DWS.Achievements: Using the Africa Distributor Advanced Planning Tool – the number of distributors was streamlined from the 332 to 135 bigger, more capable and profitable distributors.  The establishment of the Advantaged Route to Market was another major success recorded in this role. This increased the number of outlets being serviced by 38% & an efficient service quality was enshrined.  Show less



PZ Cussons

• Personal Care Product Manufacturing
• 1 - 100 Employee

• • Aug 2008 - Nov 2011

  Training of the entire sales force.Co - develop a data capturing for seconday sales monitoring.Gathering of Market Intelligence Information.Implementation of robust customer service principle.Conflict resolution.Achievements: In this role, I enlisted 36,000 Non Open Outlets (Neighbourhood stores) Pan Nigeria which contributed N1.7B new money to the business in the 2010/11 Financial Year.  The RtC initiative which gave rise to 185 Redistribution Vans being established across the country delivering products to outlets on daily basis with their routes clearly carved out with its attendant contribution of over N5.4M cash daily to the business. Show less

• • Nov 2006 - Aug 2008

  Engaged to help initiate the Sales Force Capability Department in other to measure up to the Global Standard and to Start up the Nigerian arm of the Sales Academy. The Role Involves the Development of Sales Improvement Materials & both Classroom & On-The-Field Coaching of the entire Sales Force. Responsible for the Development and Implementation of the Sales Induction Programme for all newly recruited sales & Trade Marketing staff. It entails the facilitation of Trainings in and out of the Company. Conduction of Training Need Analysis. Co-ordination and leading training workshops as determined by the Organisation. Development of Training Budget & Calendar. Follow through to ensure that the Calendar is delivered within the agreed Budget. It also involves the Development of Data Capturing Modules, Institution of Distribution & Visibility Standards for the Company’s Products. Distribution Channels Improvement and the Key Driver of the ‘Active Distribution Project’. Driver of the OU’s Global Competencies Initiative.Achievements:• Notable amongst my outstanding achievements was the introduction of tools, processes and metrics that saved the business N135M within the first six months it was implemented.• Ensuring that the entire sales force (127) was taking through the training on how to use the tools as well as the distributor’s inventory management. Show less



UACN

• Nigeria
• Real Estate
• 1 - 100 Employee

• Area Sales Manager

  • May 2004 - Oct 2006

  • Responsible for management of Sales Area within Lagos Division with staff establishment of 6 Managers, 1 Admin Support towards delivering on expected deliverables with the key ones listed below: • Achievement of profitable Area Sales Target in Naira & in Volume. • Development & Motivation of the Sales Force. • Activation of Sales Drivers on the Field. • Ensures the Engagement and Development of Trade Partners. Achievements:  Notable amongst my achievements then was the 29% year on year value growth in 2005 and a 32% year on year volume growth in the same year.  20% year on year value growth in 2006 and 29% year on year volume growth in the same period in a matured and quite competitive business. Show less