Adeola Rotimi-Silva

Business Development Manager (West Africa) at All Manufacturing Solution Africa Ltd
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Location
Nigeria, NG

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Experience

    • Nigeria
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Business Development Manager (West Africa)
      • Mar 2021 - Present

      o Lead new equipment sales activities within confectionery and agro-industries and priorities initiativeo Business development initiative and OEM acquisitions o Operate in partnership with service team to identify up-sell/cross-sell and improve overall customer experience and satisfaction.o Actively managing key customer accounts o Manage day-to day activities to ensure consistent approach and optimize performance for multiple customers by visits, call, advices, projects discussion, information & documentation sharing o Manage OEM Partnership assigned o Market intelligence o Prompt and comprehensive visit report immediately after each visit

    • Group Head, Sales & Marketing
      • Feb 2016 - Feb 2021

      Project Sales, planning & forecasting• Use sales forecasting and strategic planning to ensure the sale and revenue• Prepare detailed sales plans and monthly /periodic sales forecasts across assigned territories of Sales Managers, SEs and BDEs• Provide inputs and market intelligence surveys to Management/business owners on domestic factors affecting business activities• Prepare sales MIS against budgets & targets and report to the management for all assigned sales realizationsStakeholder management• Network with domestic and international MARCOM Consultants / brokers and prospective clients / HNIs to further their interests in corporate project sales.• Identify, assess, budget & implement platforms for engaging Sales Managers, BDEs, and other Sales & Marketing Channels stakeholders for realization of assigned sales targets. Marketing:• Ensure products and services are communicated effectively to fullest capacity.• Work directly with Commercial Retail brokers to oversee effective communication of products and services to leads in process.

    • Telecommunications
    • 700 & Above Employee
    • State Manager – Secondary Sales
      • Sep 2014 - Jan 2016

      Ensure delivery of state secondary sales targets • Ensure absolute implementation of criteria against which Business Associates/dealers, and secondary sales team (AMs, & SEs) may be evaluated • Develop and ensure effective implementation of business strategies that will enhance maximum utilization of BTSes within the state • Determine number of indirect sales points required to achieve secondary sales targets • Allocate activation and BTS utilization targets per BA/dealer and sales person (AMs, &SEs) Resource Ownership & Optimisation • Ensure ownership and maximum utilization of available resources within the state • Develop and ensure effective implementation of practicable routine call plans for secondary sales team with a view to actualize set objectives within available resources • Identify the key business initiatives to enhance aggressive injection, activation, & sustenance of new lines (SIMs) with optimal resourcesIntegrate activities with other units to ensure a coordinated approach • Share information, provide and receive feedback following up on queries arising from markets on daily activations and making recommendations • Attend weekly sales and marketing meetings • Take part in information sharing forums with customers (BAs/dealers/subscribers), Trade/Marcom Teams, and Sales Teams to generate healthy pipeline and yield• Obtain and analyse BTS utilization & exception reports reports from Technical team in relation with secondary sales performance and draw up plans to shore up consumption of low utilization BTSes• Obtain and analyse trade plans from primary sales team, and trade marketing/campaign teams and integrate with the secondary sales plan whilst ensuring insight update for excellence Management of issues & complaints handling • Ensure immediate and first-hand resolution of issues raised by sales team and or Bas/dealers within the state • Ensure issues are reverted on time to available Gloworld/Glozone for resolution of complaints

    • Regional Sales Manager – Primary
      • Jan 2012 - Sep 2014

      • Develop criteria against which potential and existing indirect dealers/channel distributors may be evaluated• Ensure effective and aggressive channel utilization through efficient implementation of ADVPPR• Determine number of indirect sales points required to achieve sales targets• Allocate volume targets per sales person and BA/dealer• Generate product ideas for the channel and follow them through implementation by sales team Integrate activities with other Departments to ensure a coordinated approach• Share information, provide and receive feedback following up on queries and orders and making recommendations• Attend weekly sales and marketing meetings• Take part in information sharing forums with customers (BAs/dealers), Trade/Marcom Teams, and Sales Teams to generate healthy pipeline and yield• Obtain and analyse BTS utilization & exception reports reports from Technical team in relation with sales performance• Obtain and analyse marketing plans from trade marketing/campaign teams and integrate with the sales plan for the channel via the Sales force while ensuring insight update for excellence• Obtain and analyse distribution plan from regional warehouse and supply chain team and integrate with sales plan and product availability across the channelsManage the development, growth and maintenance of key accounts and Customer base• Developing the region’s strategic plans to build the brand, grow acquisition, drive retention, and maximize sales opportunities• Provide communication link between Glo and the Business Associates/Dealers• Drive channel optimization and monitor channel profitability• Gather and analyse market intelligence reports• Conduct demand planning – forecast product performance• Mediate between banks and dealers to facilitate Bank Guarantee facilities for dealers• Undertake territorial and portfolio expansion• Monitor training interventions offered to distributors and ensure that these meet dealer needs

    • Area Manager
      • Nov 2010 - Jul 2012

      • Develops retail channels for Key Accounts, whilst ensuring effective distribution and product availability across the channels via activities of BDEs & Sales Canvassers. • Monitors and ensures sustainable distribution channel network, and execute parameters of agreed product price and channel plan. • Ensures aggressive recruitment of more trade partners/sub-dealers, and retailers for Key Accounts. • Ensures aggressive development of subscriber base through aggressive sim injection/activation techniques in existing and new markets. • Identify, develop, and manage more effective integrated beneficial distribution channels and functions for the retailers. • Engage in re-distribution of dealer stock across the retail channels. • Identify challenges and issues peculiar to specific markets/channels, and ensure delivery of timely solutions tailored to the needs of dealers in maintaining the channels. • Drive sales by undertaking and executing localized marketing promotions activities. • Monitor and report competitions’ sales/pricing/branding related activities, and strategies arising from trade.

    • Channels Development Manager
      • Dec 2008 - Nov 2010

      • Manage and monitor assigned sales team and dealers; tracking their performances (KPI), and executing effective sales and marketing strategies that would ensure delivering assigned targets. • Recruit, develop, and maintain excellent relationship with Key Accounts/ Dealers/ Retailers/ CTOs. • Ensures effective distribution channels management via activities of AMs, SEs, BDEs, and SCs. • Develop and manage sustainable distribution channel network, and execute parameters of agreed product price and channel plan. • Ensure aggressive recruitment of more trade partners/dealers for GLO network. • Drive sales by undertaking and executing localized marketing promotions activities. • Monitor and report competitions’ sales/pricing/branding related activities, and strategies arising from trade.

    • Area Manager
      • Nov 2005 - Dec 2007

      • Manages and monitors activities of assigned Sales Execs. & Dealers; tracking their KPI, and executing effective sales & marketing strategies that would ensure they deliver on assigned targets. • Develop and maintain excellent relationship with key accounts/dealers/retailers/CTOs. • Monitor and ensure effective distribution channel management via SEs, BDEs, & SCs.• Develop and manage sustainable distribution channel network, and execute parameters of agreed product price and channel plan. • Engage in recruitment of additional trade partners/dealers for the company. • Drive sales by undertaking and executing localized marketing promotions activities. • Monitor and report competitions’ sales/pricing/branding related activities, and strategies arising from trade.

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Manager – Beverages (Choco Milo)
      • Jul 2004 - Nov 2005

      • Development & execution of brand strategies• Designs programmes to gain competitive edge as well as ensuring continuous brand positioning • Creation of product awareness• Brand analysis, appraisal, image monitoring, & communication• Market research & intelligence marketing• Product planning & management• Monitor brand positioning along distribution channels • Advertisement planning & execution• Integrates/Co-ordinates the execution of above-the-line, below-the-line, & Pos communication tools • Conduct market survey to find market size, competitors, prices and product type preferences and • Manage price audit to arrive at business plan for each identified product/brand category.• Prepare business plan and present regularly to management for need appreciation.• Test and report samples to confirm product/brand performance• Conduct product training to sales/services personnel.

    • Graduate Management Trainee
      • Dec 2003 - Jul 2004

      • Monitoring workers’ activities to ensure achievement of shift workers’ activities • Monitoring proper execution of Nestle Good Manufacturing Practices (NGMP) viz: TQM, HACCP, NQS • Monitoring proper execution of Nestle Good Warehousing Practices (NGWP)• Monitoring proper execution of Nestle Good Commercial Practices (NGCP) • Monitoring material consumption and yield/output/plant efficiency • Ensuring employees’ compliance with appropriate safety rules and safety equipment in the plant• Conducting hazard assessment and analysis for jobs/specific operations • Developing and planning training programmes on HSE awareness, NGMP, SAM, KPI, e.t.c• Ensure efficient energy (steam &water) management by machine operators to reduce effect of heat. • And effluent on the environment

    • NYSC Graduate Attachee (Cereals Plant Agbara factory)
      • Jan 2003 - Dec 2003

      • Monitoring in-line product quality specifications• Recording Stoppage Analysis Module of In-line processes• Posting Cereals Plant Factory Management System (FMS)• General supervision of shift workers’ activities

Education

  • Federal University Of Agriculture, Abeokuta
    Bachelor's degree, Food Science and Technology
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