Adena Kerstein
Director of Special Events at Marlene Meyerson JCC Manhattan- Claim this Profile
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Bio
Experience
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Marlene Meyerson JCC Manhattan
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Director of Special Events
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Nov 2015 - Present
- Responsible for overseeing the on-going growth and success of all major fundraising events at the JCC. - Collaborate with and maintain relationships with JCC Board of Directors and other lay leaders, in order to ensure that fundraising goals are met, event attendance is increased and silent auction items are procured - Build online platform for silent auction to guarantee the success of this critical fundraising - In response to COVID-19 launched the JCC Caring Committee, a network of over 120 volunteers mobilized to call 2,500 older adults in the community; drafted call script and built system to track responses - Work closely with JCC Executive Director and Director of Development to strategize and ensure proper follow-up is conducted to help raise critical funds for JCC COVID-19 Emergency Fund - Manage on-site event production for all fundraising events as well as mailing lists, logistics, graphic design, budget - Responsible for negotiating contracts and supervising external vendors for all events - Develop strategy to successfully promote each event in collaboration with the Marketing team - Consult and advise JCC staff across all departments on events, offering operational guidance Show less
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The Jewish Museum
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Associate Director, Special Events
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Sep 2013 - Nov 2015
- Co-produced annual Purim Ball and After-Party (attendance 1,300; $2.5 million income); responsibilities included research on leadership; production of all event publications; negotiation of all contracts; developed run of show; oversaw seating arrangements; created and launched After-Party - Oversaw vital components of the annual Amazing New York Art & Design Tour (attendance 250, $310,000 income); managed 45 staff and volunteers during event; point person for volunteer leadership and private art collectors; organized all aspects of gift bags - Launched new fundraising campaign for the 20th Anniversary of The New York Jewish Film Festival and managed Opening Night premiere event (attendance 250; $250,000 income); collaborated with partner organization and museum trustees- Built tool to track all event expenses within departmental budgets. Created financial reports and event sales analysis in order to quantify and forecast future event attendance and budget - Coordinated with colleagues in development, curatorial, operations, security and registrar departments in order to plan and produce all aspects of bi-monthly donor cultivation receptions and quarterly exhibition openings Show less
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Senior Manager, Special Events
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Jul 2010 - Sep 2013
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Special Events Manager
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Aug 2006 - Jul 2010
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Hadassah
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United States
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Non-profit Organizations
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500 - 600 Employee
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Project Manager, State of Stem Cells
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Sep 2004 - Jul 2005
- Researched the status of stem cell legislation in all 50 states; produced, assembled and circulated lobby day talking points, promotional and marketing materials on stem cell research - Organized logistics for leadership training seminar including location arrangements, mailings and training handbook - Collaborated with over 25 organizations to mobilize more than 500 members to attend rally in Washington - Served as editorial assistant for magazine with circulation of 300,000+
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Administrative Assistant
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Sep 2001 - Sep 2004
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Education
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The George Washington University