Ademir Birello

Gerente de Vendas Regional - SP at Mason Equipment
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency

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5.0

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Renato Elias

Profissional com grande experiência e comprometimento. Trabalhamos juntos durante 17 anos, período no qual tive o prazer de compartilhar conhecimentos. Competente e responsável, um líder com total foco nos objetivos.

Renato Herbert Pereira

Trabalhei com o Ademir na Komatsu de 2011 a 2014 , um profissional competente e com visão estratégica. Tem base em conhecimentos técnicos e gestão de pessoas, me ensinou alguns aspectos de vendas e impostos que até hoje os utilizo para realizar negociações com os fornecedores com quem tenho contato.

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Experience

    • Brazil
    • Retail Office Equipment
    • 100 - 200 Employee
    • Gerente de Vendas Regional - SP
      • Jul 2023 - Present

    • Machinery Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager
      • Jul 2021 - Nov 2022

      Reporte ao Diretor Comercial, Líder de time direto de 1 Supervisor, 9 Vendedores, 3 Administrativos e 4 indiretos. Principais responsabilidades: Atender o estado de São Paulo para venda de equipamentos da linha amarela da marca CASE. Gestão comercial (venda, market share, cobertura de mercado, rentabilidade), gestão e desenvolvimento do time, da rotina, do budget e do suporte ao cliente (NPS). • Construí e implementei o Plano de Negócio, revisão de preços e cobertura de mercado que resultaram em crescimento da rentabilidade. • Defini plano estratégico das regiões e resgatei clientes que passaram a ter crescimento expressivo. • Elaborei a reestruturação da equipe comercial e sua capacitação técnica. • Liderei o desenvolvimento de novos clientes, através de visitas com análise técnica e financeira. • Administrei as operações comercias de equipamentos diariamente, mapeando ações dos concorrentes e necessidades do mercado. • Atuei na elaboração das campanhas de vendas com base na disponibilidade e demanda do mercado. • Administrei o CRM efetuando o acompanhando do atendimento aos clientes em carteira, abertura de novos clientes e taxa de conversão. Show less

    • Brazil
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Desenvolvimento comercial e novos produtos
      • Oct 2020 - Jun 2021

      Responsável pelo desenvolvimento e homologação de novos produtos para aplicação no mercado de equipamento de construção e agrícola. Reporte ao Presidente, liderei time de 4 indiretos. • Liderei o planejamento e a execução do plano que viabilizou a introdução de novos produtos (material rodante e partes) no portfólio da empresa. • Negociei e implantei as políticas de preços dos novos produtos, que trouxeram ganhos significativos em vendas e market share. • Participei do processo de elaboração do plano de vendas “BP” junto à equipe de Gerentes Comerciais. Show less

    • Machinery Manufacturing
    • 700 & Above Employee
    • Senior Sales Manager - Product Support Department
      • Oct 2006 - May 2020

      • I was responsible for Commercial Management, B2B Sales Management for Spare Parts and Product Support for construction, agricultural, forestry, industry and mining equipment through the Distributor Channel throughout Brazil. •I increased sales and market share by promoting effective management of current and new distributors, training their sales and product support teams, I sized the distributors' initial and replacement stocks to meet market demands, optimizing investments, reducing unnecessary purchases , maintaining its availability. •I increased the productivity and efficiency of the area, solving problems, reducing bottlenecks of the product support team, defining and applying commercial policies and procedures in line with this need. • In order to expand sales and Market share, in collaboration with distributors and the factory, I developed, monitored, implemented and reviewed Business Plans and Activity Plans. • I collaborated with the growth of the company, managing daily sales operations with distributors, as well as managing the operation of remanufactured products - Implementing Remanufacturing Programs (reman / reclass) - monitoring operational performance, ensuring compliance with sales targets, analyzing them constantly, reviewing sales campaigns, starting new campaigns based on the equipment fleet, reviewing price criteria, costs, operating and financial margins. • Analyzed costs, managed margins and public prices (wholesale and retail) of products at the level nationwide, across the network of distributors. • I reviewed and negotiated contracts with suppliers to reduce costs and increase market share. • I maintained the balance and quality of the stock, within the planning, controlling it and maintaining the monthly replacement of parts, analyzing inventory turnover and proposing sales campaigns to reduce the stock of low turnover items. Show less

    • Sales Supervisor
      • Mar 2003 - Oct 2006

      • I supervised the Order Desk, Desk Manager, Backlog and SAK (Komatsu customer service) department, with the network of distributors and customers.• Implemented monthly reports to control the sales plan and analyze results with the network of distributors. increasing the visibility of information and the speed of actions.• I worked in the elaboration of the order desk management, in the import of parts and prices of the mining division, being responsible for the area, which represented 50% of the department's annual revenue. Show less

    • Internal Sales Representative
      • Apr 1999 - Mar 2003

      •I worked in the daily service to the distributor with a focus on product support, service to daily orders, monitoring of sales campaigns and fulfillment of sales objectives with distributors, with full assistance until the arrival of parts or products to the final customer.

    • External Salesman
      • Aug 1993 - Nov 1998

      • Visit to customers and preparation of the sales plan, supply and delivery schedule of products for companies in the segment: cleaning, plastics industry and automotive parts. • Supervision of daily operations with production to meet established goals and deadlines. • Visit to customers and preparation of the sales plan, supply and delivery schedule of products for companies in the segment: cleaning, plastics industry and automotive parts. • Supervision of daily operations with production to meet established goals and deadlines.

    • Brazil
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Mechanic Projectist
      • Jan 1990 - Jul 1993

      • I initially worked as an intern and later as a mechanical designer for pneumatic automation systems for ultrasonic welding for the plastic industry in general. • I initially worked as an intern and later as a mechanical designer for pneumatic automation systems for ultrasonic welding for the plastic industry in general.

    • Brazil
    • Truck Transportation
    • 300 - 400 Employee
    • Office Assistant
      • Mar 1989 - Nov 1989

    • Brazil
    • Mechanical Or Industrial Engineering
    • 1 - 100 Employee
    • Assistant Production Coordinator
      • Jun 1988 - Aug 1988

Education

  • UNIP -
    Master of Business Administration - MBA, Gestão Empresarial
    2023 - 2023
  • Valor Consultoria - Marketing & Vendas
    Administração e Negócios
    2022 - 2022
  • Universidade Braz Cubas
    Mechanical Engineering
    1988 - 1993

Community

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