Social Media Producer

• Dec 2022 - Present

-Managed all of CNN Business Arabic social media channels publishing calendars, and ensured consistent, timely, and error-free content is posted on 7 different platforms (Facebook, Twitter, Instagram, Threads, Linkedin, Youtube, Tiktok). -Collaborated with editorial and creative teams to research trends and create engaging content (daily) for social media. -Tracked interactions, analyzed data, and provided useful feedback and suggestions and created reports for daily meetings and bi-weekly management meetings. -Managed the rota/shifts of 6 colleagues across our bureaus. -Kept up with social media latest best practices, algorithm updates, and new features; and worked on implementing them across our platforms. -Developed methods to integrate AI ethically into the social media team's workflow -Managed internal communication within the social media team, ensuring alignment on goals and strategies. -Worked with the creative team on creating design templates for social media, which in turn streamlined our workflow. -Created original text, images, and video content for social media. -Sent out, on weekly basis, social media links for promotion to our marketing team based on the set strategy. -Led a team of five people during a transitional period, and acted as the main point of contact for other teams. Show less

Video Content Manager

• Aug 2021 - Dec 2022

-Mentored and developed a team of 7 video hosts, and set proper guidelines to standardize the quality of content for both Arabhardware and its clients (sponsors). -Reviewed, edited, and improved content (social media, written) and script contributions with focus on consistent brand messaging. -Developed strategy and annual content plans to ensure the development and utilization of the content team; and analyzed video traffic through Youtube studio. -Spearheaded 4 large-scale video content projects along with client projects that demanded cross-functional collaborations, and helped in optimizing SEO for Arabhardware's Youtube channels helping 40% of its videos rank in Youtube search. -Analyzed industry best practices and adjusted the content strategy as necessary to draw the audience's attention, which guided us to TikTok, garnering over 4 million views on TikTok in under 5 months. -Devised a proper KPIs system for the video Content team. Show less

Communications Officer

• Mar 2019 - Jul 2021

-Expanded regional marketing and communications outreach with increased frequency of newsletter publication and collaboration with internal teams to create content across all social media platforms and website pages. -Directed the development and wrote press releases, annual and event-related blog posts, publications, web content and collateral. Also, live-covered company activities and events on various online channels. -Prepared and managed all invitations to different company events and activities through Mailchimp, Youtube and Eventtus. -Spearheaded production, scripting and filming of video materials for media and in-house use. -Monitored the new Flat6Labs website for bugs, and helped in migrating and developing the new website's content. -Monitored trends in social media tools and applications. Show less

Junior Editor of Cairo Gossip

• Dec 2017 - Feb 2019

-Addressed factualness, accuracy, consistency and appropriateness of digital materials. Also, copy-edited, and proofread all digital materials. -Oversaw Cairo Gossip's team and the creation of Cairo Gossip's new website, which included the collaboration with website development team and SEO manager. -Developed stories and content ideas, considering reader and audience appeal; and interviewed celebrities and entrepreneurs, and written client content. Also, managed the online presence of the magazine on social media and engaged with the community. Show less

Business Reporter

• Jun 2016 - Oct 2016

-Developed and wrote news stories, reports, and features; and interviewed rising entrepreneurs, businessmen, and government officials. -Translated and summarized economic research by leading economists. -Developed and wrote news stories, reports, and features; and interviewed rising entrepreneurs, businessmen, and government officials. -Translated and summarized economic research by leading economists.

Intern

• Jun 2015 - Jul 2015

Interviewed prominent celebrities and rising stars; and covered local and global trends and news including but not limited to: economy, politics, art, technology, culture, and society. Interviewed prominent celebrities and rising stars; and covered local and global trends and news including but not limited to: economy, politics, art, technology, culture, and society.

Poetry Club Editor

• Mar 2013 - Nov 2014

During my employment as the poetry club head at the age of 20, I had the pleasure of working with few of Egypt's best young writers aged from 12-22. As the Poetry Club Editor, I managed our 2-page poetry section in the magazine, where we created different themes each month, and co-authored poems to be published in the magazine. My job included, hosting brainstorming meetings, delegating tasks, and motivating the team. My job demanded that I also edit and review all poems submitted by the team, and by fans of the magazines, and provide feedback on each poem and suggest improvements. It also entailed that I select poems from fans to be published along with the writers poems. Show less

Writer

• Nov 2010 - Nov 2014

At the age of 17, I started working with Teenstuff Magazine as a writer/poet. I had the opportunity to write on different themes and genres at a very young age, and I got to experience what it is like to write features, news stories, and reviews at a very young age before I was enrolled in a mass communications bachelor degree.

Social Media Specialist

• May 2014 - Aug 2014

It was mainly about increasing the interactivity of the fans, acquiring new fans. Replying on messages, and posts from fans. Delivering improvement suggestions to the writers / editors / heads. Analyzing fans behavior towards posts, and creating new engaging posts related to the magazine using photoshop and indesign.

Talent Management

• Feb 2013 - Apr 2013

OGX Member

• Nov 2012 - Feb 2013