Adeline Yuboco
Brand & Content Marketing Consultant at TrendScout- Claim this Profile
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English Native or bilingual proficiency
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Tagalog Native or bilingual proficiency
Topline Score
Bio
Christine Gaylican
Adele is a reliable content developer and has through the years deepened her digital marketing expertise that effectively raises the bar of digital campaigns resulting to higher ROIs for clients.
Mo Rassolli
I’ve worked with Adele for the last year. I can honestly say that my experience with Adele has been nothing but positive. Adele works with true professionalism at all times. She has always been very efficient and always produces outcomes in a timely manner.
Margaret Williams, BSTM, ACC
Adele is a true professional. She is very knowledgable, meticulous, and responsive. She is also forward-thinking and very resourceful. Adele is an excellent writer and business manager. I highly recommend her services to others. I would definitely utilize her services again.
Christine Gaylican
Adele is a reliable content developer and has through the years deepened her digital marketing expertise that effectively raises the bar of digital campaigns resulting to higher ROIs for clients.
Mo Rassolli
I’ve worked with Adele for the last year. I can honestly say that my experience with Adele has been nothing but positive. Adele works with true professionalism at all times. She has always been very efficient and always produces outcomes in a timely manner.
Margaret Williams, BSTM, ACC
Adele is a true professional. She is very knowledgable, meticulous, and responsive. She is also forward-thinking and very resourceful. Adele is an excellent writer and business manager. I highly recommend her services to others. I would definitely utilize her services again.
Christine Gaylican
Adele is a reliable content developer and has through the years deepened her digital marketing expertise that effectively raises the bar of digital campaigns resulting to higher ROIs for clients.
Mo Rassolli
I’ve worked with Adele for the last year. I can honestly say that my experience with Adele has been nothing but positive. Adele works with true professionalism at all times. She has always been very efficient and always produces outcomes in a timely manner.
Margaret Williams, BSTM, ACC
Adele is a true professional. She is very knowledgable, meticulous, and responsive. She is also forward-thinking and very resourceful. Adele is an excellent writer and business manager. I highly recommend her services to others. I would definitely utilize her services again.
Christine Gaylican
Adele is a reliable content developer and has through the years deepened her digital marketing expertise that effectively raises the bar of digital campaigns resulting to higher ROIs for clients.
Mo Rassolli
I’ve worked with Adele for the last year. I can honestly say that my experience with Adele has been nothing but positive. Adele works with true professionalism at all times. She has always been very efficient and always produces outcomes in a timely manner.
Margaret Williams, BSTM, ACC
Adele is a true professional. She is very knowledgable, meticulous, and responsive. She is also forward-thinking and very resourceful. Adele is an excellent writer and business manager. I highly recommend her services to others. I would definitely utilize her services again.
Credentials
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Marketing on LinkedIn
LinkedInApr, 2021- Nov, 2024 -
Writing for the Web
Open2StudyAug, 2017- Nov, 2024 -
Content Marketing
HubSpot AcademyApr, 2021- Nov, 2024 -
Social Media Marketing Certification Course
HubSpot AcademyApr, 2021- Nov, 2024 -
Inbound Marketing
HubSpot AcademyApr, 2021- Nov, 2024 -
Hubspot Email Marketing Certification
HubSpot AcademyJul, 2020- Nov, 2024 -
Contextual Marketing
HubSpot AcademyApr, 2021- Nov, 2024 -
Hubspot Marketing Software Certified
HubSpot AcademyApr, 2021- Nov, 2024 -
Content Marketing Certified
HubSpot AcademyAug, 2017- Nov, 2024 -
Social Media Marketing Certified
HubSpot AcademyAug, 2018- Nov, 2024
Experience
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TrendScout
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United Kingdom
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Financial Services
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1 - 100 Employee
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Brand & Content Marketing Consultant
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Aug 2020 - Present
TrendScoutUK is a UK-based crowdfunding platform that connects seed and early-stage startups with potential investors to acquire the funding they need. My responsibilities here include:• Develop content marketing, social media, email, and SEO campaigns based on the company's short-, medium-, and long-term goals.• Identify opportunities to streamline and shorten the company's sales cycle.• Monitor and analyze performance using Google Analytics and Hubspot Marketing Hub.Key Achievements:• Updated the company’s website based on the results of the customer survey conducted, significantly improving the user experience and matching this to the company’s chosen brand image and message.• Developed and implemented a content marketing strategy to increase the company’s startups’ database by 292%, with two of the startups in this database having been fully funded.• Launched an offline SEO campaign, increasing the website’s DA score from DA9 to DA23 and DR score from DR1 to DR30 and a 50.94% month over month organic traffic growth.• Identified a potential revenue opportunity for the company and developed a marketing program to capitalize on this. The client has approved the program and is currently in the final stages of development.• Programmed workflow automation using Hubspot’s Marketing Hub, shortening the company’s sales cycle by 20%.• Updated the company’s landing page copy and forms resulting in a 28.67% increase in conversion rate.
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LeadHackrs
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director Of Operations
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Feb 2019 - Present
LeadHackrs is the premium freelance marketing marketplace that founders use to scale their companies by using us as an extension of their marketing team. My responsibilities here include:• Establishing and positioning the company's brand within its industry.• Develop content marketing campaign sprints to populate the website's blog using Hubspot's Topic cluster model• Identify and address silos and roadblocks to the company's systems and processes to ensure efficiency.• Identify and build relationships with publication sites to include in the company's database.• Nurture and convert leads into clients.• Oversee and manage the company's relationship with clients and vendors.• Manage a team of 5 freelance contractors to ensure deliverables meet quality standards and deadlines.Key Achievements:• Developed, documented, and implemented Standard Operating Procedures (SOPs) for remote contractors, improving workflow by 20%.• Combined the company’s content marketing campaign with an organic offline SEO campaign, establishing the founder as a thought leader in his industry, increasing the website’s DA and DR scores to DA27 and DR43, respectively, and driving an average of 25K monthly organic traffic within its first year.• Marketed the company’s services, growing the company’s annual gross revenue to $135K within six months.
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Kevintpayne.com
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United States
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Advertising Services
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Marketing Manager
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Sep 2017 - Present
Kevintpayne.com is a sole proprietorship company based in Maryland, USA that provides inbound marketing, content marketing, social selling, and blogger outreach to small businesses and tech startups.I'm currently responsible for overseeing the company's content marketing as well as the content marketing requirements of the company's clients. My specific tasks include:* Developing content marketing sprints using the Topic cluster model based on the company's short-, medium-, and long-term goals.* Identifying and nurturing relationships with publication sites.* Building and fostering relationships with clients and vendors.* Training and managing a team of remote contractors to ensure deliverables meet the quality standards and deadlines.Key Achievements:• Ghostwrote long-form blog posts on topics covered by the website, resulting in a 20% month-over-month increase in organic site traffic.• Launched a guest post campaign that got the founder featured in over 100 publications including Hubspot, Crunchbase, Adroll, Outbrain, and Black Enterprise, establishing the founder as a thought leader in his industry.• Launched and managed an offline SEO campaign, increasing the website’s DA score to DA41 and DR score to DR61. • Developed and documented Standard Operating Procedures (SOPs), eliminating silos and streamlining the workflow by 30%.• Personally invited by the founder to join his new company, LeadHackrs, as his Director of Operations.
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Content Marketing Consultant
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Jan 2006 - Present
I create and develop content marketing strategies for B2B & B2C businesses and entrepreneurs to build brand awareness, establish their authority, and generate leads. Key Achievements:• Created a long-form blog post for a client that currently ranks #2 in Google search engine results for the targeted keyword within one month of publication.• Developed and implemented an influencer marketing campaign for a health & wellness company to reposition one of their products to cater to the fitness market. The campaign resulted in expanding the company's customer base, generating a significant increase in revenue.• Built and fostered excellent long-term business relationships with clients based in New Zealand and the US.• Successfully implemented a Facebook marketing strategy for a Health and Wellness distributor which resulted to surpassing the number of followers of the company being represented by 33% and 400% more followers than other distributors of the same company.
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Digital Journal
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Canada
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Online Audio and Video Media
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Freelance Contributor
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2010 - 2012
• Covered special events within the local Business sector • Wrote news articles on current eventsKey Achievements: • Received the recognition as Top Content Producer • Covered special events within the local Business sector • Wrote news articles on current eventsKey Achievements: • Received the recognition as Top Content Producer
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Affluent Customer Service Representative
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Oct 2003 - May 2005
Providing assistance to inquiries and requests to the Affluent Market of AIG American General. Providing assistance to inquiries and requests to the Affluent Market of AIG American General.
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Corporate Travel Consultant
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Dec 2001 - Sep 2003
Providing assistance to inquiries and request for VIP and Corporate Clients for travel account. Providing assistance to inquiries and request for VIP and Corporate Clients for travel account.
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Education
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2021 - 2021
Asian Institute of Management
Graduate, Marketing Manager Development Program -
1997 - 2001
De La Salle University
AB, Organizational Communications -
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De La Salle Santiago Zobel School
High School Graduate (Top 20% of the batch) -
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New Life School of Ministry
Community
