Experience

Univirtual

• Switzerland
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2022 - Present

  ᴅɪɢɪᴛᴀʟ ᴍᴀʀᴋᴇᴛɪɴɢ ▪️ Definition de la stratégie marketing digital ▪️Définition des objectifs stratégiques et opérationnels ▪️Établissement du plan d’action marketing et communication ▪️Gestion de budget ▪️Suivi et reporting des KPIs sᴇᴏ / sᴇᴀ ▪️Rédaction de contenus optimisés pour le référencement naturel ▪️Analyse et optimisation sémantique ▪️Recherche et identification de mots clés ▪️Mise en place de stratégie de Netlinking ʙᴇɴᴄʜᴍᴀʀᴋ / ᴠᴇɪʟʟᴇ ᴄᴏɴᴄᴜʀʀᴇɴᴛɪᴇʟʟᴇ ▪️Analyse de la concurrence ▪️Identification des bests practices ɢᴇsᴛɪᴏɴ ᴅᴇ ᴘʀᴏᴊᴇᴛ ▪️Rédaction de spécifications fonctionnelles et techniques ▪️Wireframing ▪️Tests et recettage ▪️Suivi de la mise en production



Freelancer, self-employed

• Poland
• Computer Hardware
• 1 - 100 Employee

• Project manager I Digital Marketer I Website Design

  • Aug 2017 - Present

  ᴡᴇʙsɪᴛᴇ ᴅᴇsɪɢɴ I design and develop WordPress websites. I can create any kind of websites: from showcase to ecommerce. I take special care to identify your needs to create the site that looks like you. ɢᴇsᴛɪᴏɴ ᴅᴇ ᴘʀᴏᴊᴇᴛ Je vous accompagne dans la gestion de tous vos projets digitaux, du lancement jusqu’à la phase d’exploitation, tout en appliquant les meilleures pratiques en matière de gestion de projet. I love working for different kind of clients with several problemtics. I'm customer-centric, deeply engaged in the customer satisfaction. ᴅɪɢɪᴛᴀʟ ᴍᴀʀᴋᴇᴛɪɴɢ After nearly 15 years in marketing and communication missions, I can offer you my services in marketing strategy, content writing, community management or Search Engine Optimization (SEO). ᴘʀᴏᴊᴇᴄᴛ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ I help you to manage your project from the beginning to the end in applying the best practices of project management



OpenClassrooms

• Higher Education
• 700 & Above Employee

• Mentor and Assessor

  • Sep 2017 - Present

  sᴛᴜᴅᴇɴᴛ ᴍᴇɴᴛᴏʀ ▪️Project Management ▪️Digital Marketing and communication ▪️Website Design ▪️Community Management sᴛᴜᴅᴇɴᴛ ᴍᴇɴᴛᴏʀ ▪️Project Management ▪️Digital Marketing and communication ▪️Website Design ▪️Community Management


MPJ Partners
• France
• Business Consulting and Services
• 1 - 100 Employee
• Project Manager / Digital Marketer / Website Designer

  • Apr 2020 - Apr 2021


UGAP

• France
• Government Administration
• 700 & Above Employee

• Digital Marketer

  • Jul 2015 - Aug 2017

  ᴇ-ᴍᴇʀᴄʜᴀɴᴅɪsɪɴɢ, ᴡᴇʙ ᴏᴘᴛɪᴍɪᴢᴀᴛɪᴏɴ▪️Tree view and products catalog management▪️Conversion Rate Optimization (CRO)▪️UX optimization ▪️Internal search engine ▪️Cross selling actions ᴡᴇʙ ᴀɴᴀʟʏᴛɪᴄs (ɢᴏᴏɢʟᴇ ᴀɴᴀʟʏᴛɪᴄs, ᴀᴛ ɪɴᴛᴇʀɴᴇᴛ)▪️Follow-up dashboards ▪️Action plansᴇᴏ / sᴇᴀ▪️Implementation of different optimization strategies▪️Keywords analysis▪️Content and Netlinking managementʙᴇɴᴄʜᴍᴀʀᴋ / ᴄᴏᴍᴘᴇᴛɪᴛɪᴠᴇ ʀᴇᴠɪᴇᴡ▪️Bests practices ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴ ᴄᴀᴍᴘᴀɪɢɴs ᴍᴀɴᴀɢᴇᴍᴇɴᴛ▪️Creative brief (slideshow, banner, sales points, emailings,...)▪️Campaign monitoring : objectives, KPI's, follow-upᴅɪɢɪᴛᴀʟ ᴘʀᴏᴊᴇᴄᴛ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ▪️Ticketing▪️Operational acceptance testing▪️Putting into productionᴛᴇᴀᴍ ᴄᴏᴏʀᴅɪɴᴀᴛɪᴏɴ▪️Ensure the best communication with internal contacts (web designers, product managers, IT supports...) as well as with internal contacts (communication agencies)

• Marketing Product Manager

  • Apr 2013 - Jul 2015

  ᴍᴀʀᴋᴇᴛɪɴɢ ᴍɪx▪️Prepare the tender that will define the requested products▪️Product : prices and sales strategy▪️Communication plan ᴘʀᴏᴅᴜᴄᴛ ʀᴀɴɢᴇ ᴍᴏɴɪᴛᴏʀɪɴɢ▪️Products line management (product card creation)▪️Sales dashboards analysis▪️Action planᴅɪɢɪᴛᴀʟ ᴍᴀʀᴋᴇᴛɪɴɢ▪️Website management (update and upgrade)▪️Communication actions : through the site (home page slide show) or through direct marketing campaigns (e-mailing)ᴛᴇᴄʜɴɪᴄᴀʟ ᴇxᴘᴇʀᴛɪsᴇ▪️Sales force technical support▪️Sales force feedback managementᴛᴇᴀᴍ ᴄᴏᴏʀᴅɪɴᴀᴛɪᴏɴ▪️Internal : Digital marketer, web designer, sales force, communication, purchaser ▪️External : Suppliers and partnersᴇᴠᴇɴᴛs▪️Internal seminars▪️BtoB events



CapsAuto

• France
• Insurance
• 1 - 100 Employee

• Marketing and Communication Manager

  • Mar 2009 - Apr 2013

  ᴅɪɢɪᴛᴀʟ ᴘʀᴏᴊᴇᴄᴛ ᴍᴀɴᴀɢᴇᴍᴇɴᴛ (ᴡᴇʙsɪᴛᴇ, ɪɴᴛʀᴀɴᴇᴛ ᴀɴᴅ ᴡɪᴅɢᴇᴛ) ▪️Needs Assessment ▪️Technical requirement ▪️Supplier appointment ▪️IT development follow-up ▪️Team coordination (service provider, internals teams) ▪️Operational acceptance testing ▪️Putting into production ▪️Co-workers training ▪️Ticketing ᴡᴇʙ ᴍᴀʀᴋᴇᴛɪɴɢ ▪️SEO ▪️Website management ▪️KPIs follow up ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴ ▪️Corporate identity creation and deployment ▪️Guidelines implementation ▪️Print and web formats creation ᴇᴠᴇɴᴛs ▪️Internal events / Team building : Christmas party, summer party,... ▪️BtoB events : exhibitions, congress, roadshows,...



GRUAU

• France
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Sedentary BtoB Saleswoman

  • Dec 2005 - Mar 2009

  ▪️Estimates and reminders ▪️Orders input ▪️Key account follow-up ▪️Workshop schedule management and follow-up ▪️Estimates and reminders ▪️Orders input ▪️Key account follow-up ▪️Workshop schedule management and follow-up



Citroën business

• Italy
• Manufacturing
• 1 - 100 Employee

• Sedentary BtoB Saleswoman

  • Oct 2003 - Dec 2005

  ɪɴ ᴛʜᴇ ᴋᴇʏ ᴀᴄᴄᴏᴜɴᴛ ᴅᴇᴘᴀʀᴛᴍᴇɴᴛ : ▪️Estimates and reminders ▪️Orders input ▪️Key account follow-up ▪️Commercial and administrative support ɪɴ ᴛʜᴇ ᴋᴇʏ ᴀᴄᴄᴏᴜɴᴛ ᴅᴇᴘᴀʀᴛᴍᴇɴᴛ : ▪️Estimates and reminders ▪️Orders input ▪️Key account follow-up ▪️Commercial and administrative support