Senior Strategist, Media Activation

• Feb 2023 - Present

-Assists and supports Senior Manager, Media Activation with internal projects and initiatives-Is a thought leader and mentor on the Media Services Team-Well versed in the services offered and contract structures available on the Media Activation team-Has a very solid understanding of the GMP (Google Marketing Platform)-Owns client accounts/relationships from a technical perspective and is comfortable with matching marketing objectives and ideal campaign KPIs to platform setup-Stays on top of industry trends and/or marketplace shifts in order to translate or communicate them to both external clients and internal colleagues-Formally presents recommendations to clients, grounded in data & research to convey the “why” and “how” for media-related tech integrations, conversion tracking, campaign setup, reporting, etc.-Strategizes and consults on areas including but not limited to: GMP architecture, floodlight tag management, conversion tracking, 3rd party tracking/setup, integrations, ad serving, platform capabilities/settings, creative capabilities, document management, best practices as it relates to taxonomy and campaign structure to ensure clear and sound reporting outputs, etc.-Owns and gives feedback on process and document improvement for the Media Activation team in order to delivery better service to clients -Collaborates with Internal teams (Analytics, Cloud, TS, Media Activation) to develop new, custom media solutions Show less

Strategist, Media Activation

• Mar 2022 - Feb 2023

Media Operations Consultant

• Jul 2021 - Mar 2022

-Acted as a platform subject matter expert across Adswerve for Campaign Manager & is a strategic ad server advisor-Had a solid understanding of the GMP (Google Marketing Platform)-Assessed clients’ existing Campaign Manager setup, gain an understanding of their broader marketing partners & integrations, KPIs/Goals, and current campaign setup in order to strategically advise elements to help ensure the most optimal ad operation infrastructure to maintain and hopefully increase functionality, efficiency, and reporting/measurement needs-Consulted on areas including but not limited to: ad serving capabilities, platform settings, first & third party pixels for conversion tracking, creative/floodlight tag management, best practices as it relates to taxonomy and campaign structure to ensure clear and sound reporting outputs, etc.-Stayed on top of industry trends and/or marketplace shifts in order to translate or communicate them to both external clients and internal colleagues-Owned client accounts from a technical perspective and is comfortable with matching marketing objectives and ideal campaign KPIs to CM360 campaign setup-Formally presented recommendations to clients, grounded in data & research to convey the “why” and “how” for media-related tech integrations, conversion tracking, campaign setup, reporting, etc.-Developed and maintained relevant supporting documentation and collateral both for internal & external use-Participated in product innovation (ex. Adswerve Connect, trafficking and QA automation)-Pivoted between providing consultation/training and assisting with hands-on CM360 ad trafficking execution as needed-Collaborated with sales and other support teams to understand the objectives of clients in order to soundly and effectively set up campaigns within Campaign Manager, through the lens of our Clients’ broader tech stack(s) and marketing goal(s) Show less

Product Implementation Specialist

• Aug 2019 - Jul 2021

-Served as the technical expert and advisor during client onboarding.-Consulted clients regarding platform implementations:-Contacted Client to initiate platform launch-Setup account configuration and platform access -Communicated launch outline and services that will be provided-Provided strategic and technical support during the onboarding phase-Flagged areas for upselling and/or custom launch services to expedite activation-Monitored and verify initial campaign activity and proactively work with the Client or AE/Sales if the launch is not progressing. -Documented launch notes as necessary in Salesforce or other systems as instructed.-Fostered strong relationships with clients by acting as a trusted partner.-Created documentation to streamline processes, and contribute ideas on how to automate platform implementation phases.-Mentored other team members as needed or a resource to assist with answering product related questions.-Communicated ideas on ways to provide better service or improve workflows. -Participated in group team initiatives and projects as required. -Hosted platform training sessions and deliver post-training documentation. Show less

Associate Media Strategist

• Sep 2018 - Jul 2019

-Planned, executed and optimized strategic paid media campaigns for several clients in industries such as travel, financial technology and luxury real estate-Worked closely with a variety of clients in various verticals to ensure campaigns meet business goals and provide reporting based on industry focused KPIs-Analyzed data from advertising platforms, third party vendor reports, and Google Analytics to present campaign performance that ladder up to overall client business goals-Continuously researched paid media partners and opportunities that brought more innovation and creativity to campaigns-Negotiated with media vendors and planned desired buys based on a strong understanding of client goals, target audiences and budgets-Continuously monitored campaign performance and presented detailed analysis of campaign results to clients with ongoing strategic recommendations Show less

Media Coordinator

• Jun 2017 - Sep 2018

-Accurately trafficked, executed and optimized numerous types of media such as email, display, native, programmatic and publisher direct across several campaigns using campaign management tools including Google Analytics, Campaign Manager, DV360, Basis by Centro, Google Display Network, Google Data Studio and publisher dashboards-Directly managed display, native and publisher direct advertising campaigns through self-service programmatic platforms-Managed pulling reports in platform, manipulating the data and preparing for analysis-Managed billing, budgets and invoicing for paid media tactics Show less

Wholesale Intern

• May 2016 - Aug 2016

-Assisted account executives, buyer, inventory control manager and sales coordinator. -Reviewed and updated shipping reports, data entry and order confirmations. -Coordinated and organized shipping requests for trunk shows, online accounts, VIPs and editorials. -Assisted wholesale team and Director of Merchandising in preparation and execution of the Resort 2017 collection market. -Collaborated on analyzing current and potential marketplaces assigned by the CEO. -Assisted account executives, buyer, inventory control manager and sales coordinator. -Reviewed and updated shipping reports, data entry and order confirmations. -Coordinated and organized shipping requests for trunk shows, online accounts, VIPs and editorials. -Assisted wholesale team and Director of Merchandising in preparation and execution of the Resort 2017 collection market. -Collaborated on analyzing current and potential marketplaces assigned by the CEO.

Marketing Intern

• Jan 2016 - May 2016

-Directed and coordinated marketing activities to acquire new users on the student and tutor side for a startup mobile-first marketplace that provides peer-to-peer learning -Collaborated with developers and founders in implementing promotional activities on campus and social media platforms to secure user-base -Directed and coordinated marketing activities to acquire new users on the student and tutor side for a startup mobile-first marketplace that provides peer-to-peer learning -Collaborated with developers and founders in implementing promotional activities on campus and social media platforms to secure user-base

Public Relations Intern

• May 2015 - Jul 2015

-Drafted and edited various client and company related materials -Monitored relevant news coverage -Crafted social media content -Drafted and edited various client and company related materials -Monitored relevant news coverage -Crafted social media content

Brand Ambassador

• Apr 2014 - Aug 2014

-Worked with the founders of Modabound, an online marketplace for buying and selling fashion. -Assisted in bringing the application from Columbia University to the University of Florida. -Communicated with local boutiques, newspapers and student body in order to popularize the application. -Spread information and news about the application via Tumblr, Twitter, Facebook and Instagram. -Published article with local 'Gainesville Scene' -Worked with the founders of Modabound, an online marketplace for buying and selling fashion. -Assisted in bringing the application from Columbia University to the University of Florida. -Communicated with local boutiques, newspapers and student body in order to popularize the application. -Spread information and news about the application via Tumblr, Twitter, Facebook and Instagram. -Published article with local 'Gainesville Scene'

Public Relations Intern

• Jun 2013 - Aug 2013

-Assisted principle/owner with project tasks. -Utilized computer and social media skills to produce brochures, pamphlets, and other documents. -Assisted principle/owner in preparation of presentation documents for public hearings. -Assisted principle/owner with project tasks. -Utilized computer and social media skills to produce brochures, pamphlets, and other documents. -Assisted principle/owner in preparation of presentation documents for public hearings.